Search Engine Land

APRIL 5, 2024

“ SEO audits are a waste of time.” Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized.

Hospitality 102

Hospitality Consult Clients Construction 102

Search Engine Land

APRIL 19, 2024

Once the data is in a Google Sheet, you can import it into other platforms, such as Looker Studio, to create dashboards and visualizations or create thresholds to send email alerts using Apps Script. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Appointment 101

Appointment Start-ups Process Customers 101

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

B2B 120

B2B Trust Campaign Meeting 120

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. This can be done through a survey, through employee interviews or an external audit. Dig deeper: How experimental marketers can drive martech utilization 2.

Contract 109

Contract Technology Technology Price 109

Search Engine Land

FEBRUARY 15, 2024

You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. You probably know your site very well and understand what’s happening in your niche market. This can include everything from an SEO audit to full-service offerings and more.

Consult 119

Consult Clients Engineering Service 119

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Eventually, you’ll need to hire another marketer as your team grows. Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. Marketing constantly changes with new tools, platforms, channels and tactics.

Consult 121

Consult High impact Campaign Technique 121

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 114

SQL Angle Campaign B2C 114

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” We always start with these foundational programs because those are the core of what it takes to do email.

Technique 119

Technique Education Gaming Start-ups 119

Search Engine Land

DECEMBER 13, 2023

Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. This includes everything, from what the website is made with (like the CMS) to scripts that track analytics and marketing. Eloqua : Enterprise marketing automation platform.

Negotiate 105

Negotiate Technology Technology Networking 105

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 111

Objectives and Key Results Strategize Technology Technology 111

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). billion in revenue in the U.S.

Advertising/ Marketing 105

Advertising/ Marketing Gaming Campaign Presentation 105

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 104

E-commerce Hospitality Customers Strategize 104

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Follow-up 101

Follow-up Conversion Campaign Start-ups 101

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B testing 114

A/B testing Campaign Clients Referrals 114

Search Engine Land

JANUARY 29, 2024

A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors. Such an analysis aligns multiple activations as you develop a holistic approach to content marketing with “search” at its core.

Objectives and Key Results 116

Objectives and Key Results Cross-sell Strategize Retail 116

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Account audit and optimization 6. Industry focus 15.

Retail 106

Retail Clients Contract Campaign 106

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Profit margin 127

Profit margin Contact Campaign Service 127

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 124

Objectives and Key Results Campaign Government Launch 124

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. Conduct comprehensive research Effective SEO localization requires in-depth market research. They bring a nuanced understanding of the local market, which can be critical in avoiding cultural missteps and enhancing the effectiveness of your SEO strategy.

Territory 122

Territory Legal UX User Experience 122

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Strategize 116

Strategize Technology Technology Retail 116

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

E-commerce 83

E-commerce Hospitality Strategize Follow-up 83

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe. Don’t be sketchy.

User Experience 121

User Experience Campaign Strategize Follow-up 121

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash. Formalize principles.

Legal 113

Legal Presentation Technology Technology 113

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Profit margin 129

Profit margin Objectives and Key Results A/B testing Strategic planning 129

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Technology 119

Technology Technology Start-ups Represent 119

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

JUNE 24, 2022

I might be the first person to start talking about holiday 2022 email planning; and if I’m not, I will act as if I am. Instead, I want to check in with you to see how you’re doing and whether you took my advice back in January in “ Marketers: What should you focus on in 2022? There, I said it. Processing.Please wait.

E-commerce 108

E-commerce Retail Start-ups Follow-up 108

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. 3 emails, 3 problems. Email 1: Cardly.

E-commerce 109

E-commerce Drivers/motivators Appointment Promote 109

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. 1 factor driving their marketing performance success.” .

Real Estate 120

Real Estate Healthcare Campaign B2B 120

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Be careful not to prioritize SEO metrics over user experience or other aspects of your marketing strategy. Get the daily newsletter search marketers rely on. See terms.

User Experience 114

User Experience UX Strategize Engineering 114

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 127

Technology Technology Government Legal 127

Salesforce

OCTOBER 12, 2023

For example, compare the two prompts below: Prompt #1 (not grounded with company data): Write an introduction email to the Acme CEO. Write an introduction email to Lisa Martinez, CEO of ACME. Audit trail logging records the entire process for auditing purposes. Acme has been a customer since 2021.

Trust 138

Trust Engineering Government CRM 138

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Objectives and Key Results 94

Objectives and Key Results Strategize Strategic planning Launch 94

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Audit the stack (find out what’s there and what is and isn’t being used). ” It’s also important to align the audit with business use cases. There’s also a shortfall in user satisfaction.

Technology 101

Technology Technology Drivers/motivators Consult 101

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Cross-sell 95

Cross-sell Education Price Campaign 95

Search Engine Land

FEBRUARY 20, 2024

For companies with finite resources, this means that over time, budgets allocated to other areas, such as infrastructure, code base, performance, content publication, marketing or brand building drop. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Gambling 118

Gambling Cross-sell CTR Represent 118

Heinz Marketing

FEBRUARY 24, 2022

Cameron Katoozi , Marketing Consultant at Heinz Marketing. It includes everything from automating processes, to building landing pages/emails/forms, etc. With a strategic lead scoring system in place, you can help sales and marketing teams focus on the follow-up process with leads, instead of qualifying them. Preparation.

B2B 106

B2B Territory Prospecting Strategize 106