Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. How to approach AI-powered search platforms like Perplexity So, how should brands and search engine marketers think about a platform like Perplexity? See terms.

Engineering 95

Engineering Follow-up Conversion Start-ups 95

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. Lincoln told us: “I was able to speak with another Google rep.

Engineering 136

Engineering Clients Networking Represent 136

Search Engine Land

APRIL 11, 2024

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First spotted.

User Experience 101

User Experience Engineering Service Process 101

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? See terms.

Click Through Rate 100

Click Through Rate CTR Campaign Territory 100

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Both provided a summary of the different categories of marketing technology and the purpose of each technology.

CRM 120

CRM Retail Technology Technology 120

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. Any savvy marketer knows you build trust with your prospects by being helpful and sharing.

Process 114

Process Objectives and Key Results Angle Follow-up 114

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. While the AI model is not without criticism, here’s my take on Gemini after field testing its capabilities.

Campaign 122

Campaign Conversion Clients Technology 122

Search Engine Land

FEBRUARY 29, 2024

Google confirmed it is testing a new PPC ad format. Commenting on the new ad format and lack of information provided from Google, Higman told Search Engine Land: “What bothers me about most things that Google has rolled out recently is the lack of transparency.” What Google is saying.

X-functional 124

X-functional Engineering Launch Clients 124

Search Engine Land

JANUARY 22, 2024

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. This feature offers a chance for local businesses to boost conversions.

Promote 113

Promote Conversion Process 113

Search Engine Land

DECEMBER 11, 2023

This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective. LinkedIn’s business data is much richer.

B2B 117

B2B Gaming Clients CRM 117

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again? They just want an answer.

User Experience 109

User Experience Niche Service Closing 109

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They’re both targeting the Google SERPs, but one pays for each click and one doesn’t.

Campaign 100

Campaign Strategize Follow-up Consult 100

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. How does one combat that?

Service 101

Service Trust Clients Cross-sell 101

Adaptive Business Services

MAY 8, 2024

If not for Google, I could have tested it:( How about we talk about some things that you can do to prepare. I am the farthest thing from an email marketing expert but, like you, I get plenty of them in my inbox and probably 90% of them flat out suck. They don’t get my name right. They don’t get my company name right.

CRM 71

CRM Contact Consult Service 71

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. A 301 redirect communicates to Google that the destination of your page has changed. The key lies in creating proper 301- redirects.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. But, as Google said, those models all had fairly low adoption rates, so fallout is minimal.

B2B 107

B2B X-functional UX Campaign 107

Search Engine Land

FEBRUARY 9, 2024

The classic examples include giants like Google and Microsoft Bing. Platforms not traditionally considered search engines are now fulfilling similar roles to the likes of Google and Bing. And, please, don’t take my word for it. This shift is broadening the definition of a search engine, in my opinion. Dig deeper.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. Google’s organic and paid sides are both rushing to adopt AI. Shared learnings off-Google. Google Ads changes.

Teamwork 107

Teamwork Click Through Rate Education Campaign 107

Search Engine Land

SEPTEMBER 26, 2023

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. Google has lost all trust and credibility “This is disheartening.

Trust 136

Trust Price Retail Engineering 136

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. The real value of traffic is whether users convert – whatever that might mean for your business.

Referrals 117

Referrals CTR Territory Sports 117

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Never use AI for the final product Recently, I was hiring for open positions on my team.

CTR 107

CTR Campaign Strategize Gaming 107

Search Engine Land

MARCH 29, 2024

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. However, Google has already figured out how to deal with sites with high amounts of injection.

Trust 102

Trust User Experience Engineering Clients 102

Search Engine Land

MARCH 13, 2024

Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. This was due to a persistent error with the Google reports that refused to include the search term data. Via the Google Ads API. Get the daily newsletter search marketers rely on.

CTR 117

CTR Campaign Conversion Process 117

Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. The following analysis is what I’ve seen and my interpretations. Analyzing this update is hard Analyzing the Google March 2024 core update difficult for many reasons. See terms.

Construction 113

Construction Follow-up Start-ups Presentation 113

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. But Google didn’t include the Page Timings report in GA4, so where can you find similar information now? Google Search Console Pros : Free. I did this in my agency for many years with a dedicated, old desktop computer running Screaming Frog.

Appointment 98

Appointment Start-ups Process Customers 98

Search Engine Land

MAY 9, 2024

Google Patent. When SEOs talk about information gain, they mainly refer to the Google patent. Google was granted a patent in 2022 regarding an information gain score that applied to documents. Google was granted a patent in 2022 regarding an information gain score that applied to documents. Information foraging theory.

Engineering 91

Engineering Angle UX Trust 91

Search Engine Land

DECEMBER 14, 2023

Well, Google themselves filed a patent on the very concept. Google knows people buy and sell links, so moving away from this would always be a good idea. Due to the nature of SEO and the obsession with links, SEOs have been blindly ignoring marketing as a tool for SEO and relying on links. Let’s dive in. Sounds simple.

Drivers/motivators 135

Drivers/motivators Sports Engineering Follow-up 135

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. See terms.

UX 91

UX Objectives and Key Results User Experience Legal 91

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google declined to comment.

Government 141

Government Engineering Manufacturing Negotiate 141

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Most businesses running ads already know who the “problem clicks” are from.

CTR 103

CTR Real Estate Legal Clients 103

Search Engine Land

NOVEMBER 14, 2023

I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. Google’s Florida Update of 2003 affected Google search results for the industry and end users. Or, more to the point, from the few Google representatives also speaking at the event.

Engineering 113

Engineering Represent Niche Launch 113

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Get the daily newsletter search marketers rely on.

Conversion 113

Conversion SQL Campaign CRM 113

Search Engine Land

SEPTEMBER 28, 2023

Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Google can show radically different search results depending on the location modifier a user adds to their search and the user’s physical location at the time of the search.

Clients 132

Clients Education Strategize Growth 132

Search Engine Land

SEPTEMBER 12, 2023

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. 30 after months of pressure by search marketers and publishers. Why we care.

Click Through Rate 141

Click Through Rate Launch Engineering Trust 141

SaaStr

NOVEMBER 5, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here. This week we have Krithika Muthukumar, VP Marketing at OpenAI!

Product 93

Product Customers Sales Growth 93

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed.

Retail 132

Retail Entertainment Finance Start-ups 132

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Generative AI can certainly help improve the efficiency of expert-led content.

Objectives and Key Results 78

Objectives and Key Results Consult Engineering Technology 78