Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. How to approach AI-powered search platforms like Perplexity So, how should brands and search engine marketers think about a platform like Perplexity? See terms.

Engineering 95

Engineering Follow-up Conversion Start-ups 95

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. You can monitor any changes using Google Analytics, Search Console and other third-party tools. Often, pages in a specific directory (e.g., See terms.

X-functional 119

X-functional User Experience UX Follow-up 119

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. See terms.

UX 88

UX Objectives and Key Results User Experience Legal 88

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Identify the specific keywords and pages that have been affected. I am trained with Search Engine Land content. Here’s something somebody asked me!

User Experience 88

User Experience Clients Consult Engineering 88

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. On average, 21% of consumers complete their seasonal gift purchases by mid-October, according to Google.

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. Right-click on any page and scroll down to Inspect to see the code with which the site is built. You’ll see the page on the left window and different tabs on the right with all the site’s code. Edit the copy.

Follow-up 118

Follow-up Represent Networking Process 118

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. It applies the same standard to all pages, regardless of the technology used to build the page.

Engineering 87

Engineering Drivers/motivators Retail Conversion 87

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. And you need to.”

Niche 107

Niche Clients Engineering Quota 107

Search Engine Land

DECEMBER 18, 2023

Much of this will be taken care of by the content management system you use, and Google’s Search Console can help you understand the technical makeup of your site. Indexing: Is it clear which pages the search engine should index? Speed: Do your webpages load fast on mobile, desktop and beyond?

UX 133

UX Click Through Rate Engineering Service 133

Search Engine Land

SEPTEMBER 14, 2023

This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing. At the same time, Google’s Search Liaison, Danny Sullivan, feels the need to remind us that “…there are well-recognized issues with AI-generated content, so human oversight is important if using it to create content.”

User Experience 132

User Experience Legal Engineering Pitch 132

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities.

Objectives and Key Results 129

Objectives and Key Results Follow-up Start-ups Engineering 129

Search Engine Land

JULY 31, 2023

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Marketers who would rather avoid this can go to the audiences tab in the Google Ads settings page and manually turn off the campaigns instead. What has Google said? Why we (still) care.

Drivers/motivators 94

Drivers/motivators Campaign Growth Engineering 94

ClickFunnels

JANUARY 28, 2022

Convertri pages indeed load incredibly fast when compared to pages built with other funnel builder apps. One of Convertri’s standout features is its free-form page editor that allows for much more creative freedom than other funnel builder apps. Consequently, if their system goes down, your pages will stay up.

A/B testing 148

A/B testing Launch Price Up-sell 148

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Help you reveal unique entities your competitors target and the ones Google associates with your niche. The result?

Niche 122

Niche Strategize Engineering Represent 122

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. You can also add a Christmas twist to existing pages. Dig deeper: Your guide to seasonal content marketing 3.

E-commerce 126

E-commerce Click Through Rate Strategic planning Pitch 126

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

JANUARY 19, 2023

Get the daily newsletter search marketers rely on. Also, remember you are an enterprise SEO lead, not a data scientist or Google Analytics expert. The second email of the month, typically on the 15th, is the previous month’s report. I call out 3-5 highlights, lowlights, and next steps to give the C-suite a high-level overview.

CTR 87

CTR Referrals Start-ups Conversion 87

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. YouTube also bears the brunt of storing the content, while self-hosted videos can take a toll on site speed and processing power. Business email address Subscribe Processing.

Real Estate 121

Real Estate Campaign Technique Clients 121

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. New websites can take at least three to six months to rank on Google. Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. Get the daily newsletter search marketers rely on. SEO takes time to work.

Niche 141

Niche Engineering Promote Territory 141

ClickFunnels

NOVEMBER 15, 2021

But how can you pick the right lead generation platform when there are so many options on the market? It’s important to understand that there’s a difference between lead generation and sales prospecting : Lead generation is automated and is done by marketers. You create a landing page for that lead magnet.

Lead generation 166

Lead generation Price Up-sell Commission 166

ClickFunnels

AUGUST 8, 2021

You create a landing page for that lead magnet. You drive traffic to that landing page. Create a landing page. Collect email addresses (either via native email marketing functionality or via a third-party integration). Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. Integrations.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Pop!

APRIL 25, 2024

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! Write irresistible meta titles & descriptions Meta titles & descriptions are like little billboards displayed on search engine results pages. This step is beneficial for ranking in the Google Images section.

Promote 52

Promote Engineering User Experience Education 52

Search Engine Land

JANUARY 6, 2023

In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. . How can you tell if the wrong page is ranking?

Engineering 102

Engineering Commission Niche Conversion 102

Search Engine Land

OCTOBER 30, 2023

In theory, this creates a huge content marketing opportunity. This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. I have sat in marketing meetings with AI consultants advising this very strategy.

A/B testing 120

A/B testing UX Consult Trust 120

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” .”

CTR 98

CTR Click Through Rate User Experience Conversion 98

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 92

Engineering Transportation Launch Trust 92

Search Engine Land

APRIL 5, 2023

In this article by Navah Hopkins, she defines quality score as “a score calculated by Google and Microsoft alongside your bid to determine your ad rank.” Bottom line: quality score determines where your ad appears on the page and how much you pay for each click. Is quality score important?

CTR 98

CTR B2C B2B Clients 98

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. 26 announcement created.

E-commerce 112

E-commerce Launch Engineering Contract 112

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.

Gaming 133

Gaming Engineering Presentation UX 133

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Government 117

Government CRM Campaign Launch 117

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. Keeping it on pages is fine, we just don’t use it for Google News anymore.”

E-commerce 91

E-commerce Engineering B2B Campaign 91

Search Engine Land

AUGUST 31, 2023

One solution is to spend hours researching and reading about each specific area you are marketing. Here is a good example of expediting your initial research as you attempt to learn more about a product you are marketing (in this case, bulk industrial citric acid). This research method requires critical thinking. SUBSCRIBE See terms.

Angle 130

Angle A/B testing Campaign Strategize 130

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. It indicates the number of clicks or steps required for a search engine crawler to reach a specific page from the homepage or any other starting point. Why should you manage crawl depth?

User Experience 101

User Experience Engineering Represent Strategize 101

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Get the daily newsletter search marketers rely on. Google sees big potential in multimodal search, combining text, images, and video to surface the most relevant search results. Performance optimization: CDN, caching and lazy loading.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. Indexing is also not ranking.

Campaign 92

Campaign Legal Retail Start-ups 92

Search Engine Land

SEPTEMBER 26, 2023

A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana. What you need for an SEO roadmap Here’s a link to copy my SEO roadmap template in Google Sheets. Market and competitor research. Planned product launches or marketing campaigns.

Launch 127

Launch High impact UX Manufacturing 127

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. Get the daily newsletter search marketers rely on.

Campaign 133

Campaign Conversion Launch Start-ups 133