Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix.

X-functional 120

X-functional User Experience UX Follow-up 120

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

Follow-up 120

Follow-up Meeting Service Process 120

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. But Google didn’t include the Page Timings report in GA4, so where can you find similar information now? Google Search Console Pros : Free. Get the daily newsletter search marketers rely on. See terms.

Appointment 99

Appointment Start-ups Process Customers 99

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 122

Conversion Gaming Objectives and Key Results Referrals 122

Search Engine Land

SEPTEMBER 12, 2023

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. Why we care. Ads vs. organic. Helping people find information.

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Click Through Rate Launch Engineering Trust 141

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

Engineering 124

Engineering Campaign Click Through Rate Launch 124

Search Engine Land

OCTOBER 6, 2022

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. Here is a screenshot I pulled from one of the profiles I have in my Google Analytics profiles: Google is aware. Why we care.

Engineering 91

Engineering 91

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The search landscape is changing heavily. A brand (business or personal) that triggers a knowledge panel on Google is very likely to be in a good place when it comes to the semantic part of ORM. to help with that.

Engineering 103

Engineering Networking Clients Construction 103

Search Engine Land

DECEMBER 18, 2023

By procedurally working through these four SEO pillars, you can improve your visibility, traffic and engagement from organic search. But need it to make sure search engines can read your content and explore your site. The main areas to consider here are: Crawl: Can a search engine explore your site? See terms.

UX 134

UX Click Through Rate Engineering Service 134

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. Google usually wins this race.

Engineering 106

Engineering Start-ups Follow-up Up-sell 106

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. As a primer, “ SEO and website design: How to build search engine-friendly sites ” will provide you with the background knowledge to build SEO into the fabric of your website redesign. SUBSCRIBE See terms.

Launch 124

Launch Engineering Technology Technology 124

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What can you do differently next month?

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Objectives and Key Results Referrals CTR Conversion 97

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said.

E-commerce 113

E-commerce Launch Engineering Contract 113

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. You might start by exporting current page performance from Google Analytics and Search Console. This is also handy for searching by page path in Google Analytics.

Start-ups 137

Start-ups Engineering Conversion Meeting 137

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 108

Gaming Conversion Objectives and Key Results Referrals 108

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

A/B testing 101

A/B testing E-commerce UX Retail 101

Search Engine Land

DECEMBER 1, 2022

Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated.

Sports 90

Sports Engineering Follow-up Start-ups 90

Search Engine Land

FEBRUARY 20, 2024

However, following this strategy is often dangerous due to potential Google Search violations. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. It changes constantly every moment as Google crawls the web and the fresh data is incorporated.

Gambling 113

Gambling Cross-sell CTR Represent 113

Search Engine Land

AUGUST 24, 2023

The influence of videos in search engine results pages (SERPs) is on the rise, with Google recognizing the popularity of video content among searchers. Did you know that video search results are localized? Dig deeper: How to create a helpful FAQ page (with 7 examples) Get the daily newsletter search marketers rely on.

Price 94

Price Trust Lead generation Engineering 94

Search Engine Land

APRIL 28, 2023

Think about business and marketing goals If you’re creating SEO content , you must have a goal in mind. You can prioritize your essential clusters by considering the following: Management’s desires and business goals : Marketing should support management to drive the business forward. You can demonstrate E-E-A-T to Google.

Start-ups 113

Start-ups Conversion Follow-up Up-sell 113

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. This will lead you to actionable recommendations.

Construction 105

Construction Engineering Follow-up Start-ups 105

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking.

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B2B Gaming Niche Appointment 115

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

Engineering 114

Engineering Non-Profits Transportation Networking 114

Search Engine Land

SEPTEMBER 8, 2023

Educating stakeholders on why Semrush and Google Search Console show different positions for the umpteenth time. Google Search Console hinted at occasional rendering glitches, but as a user, everything appeared fine. ” But then, a tiny error message caught my eye in the Chrome console.

UX 139

UX Trust Education Strategic planning 139

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.

Gaming 134

Gaming Engineering Presentation UX 134

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

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Negotiate Launch Electricity Networking 126

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 122

Networking Retail Click Through Rate Engineering 122

Search Engine Land

JANUARY 27, 2023

Google Analytics). And since it’s generally well known, knowing how to use it is a marketable skill. Screaming Frog Hands down, this is the best value tool on the market. As I said, best value tool on the market. Get the daily newsletter search marketers rely on. rank checking). backlink analysis).

Presentation 113

Presentation Engineering Follow-up Technology 113

Search Engine Land

MARCH 3, 2023

The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. Question 1: How does my audience search for my product/service? If you want your content to be discovered by your audience then you need to use the words and phrases they’re searching for to find you.

CTR 100

CTR Angle Strategize Service 100

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec.

Engineering 124

Engineering Follow-up Launch Start-ups 124

Search Engine Land

NOVEMBER 28, 2022

On May 17, 2016, Google introduced the concept of “rich cards.” ” Google has revived rich cards into what SEO professionals call rich results today. Rich results were created to make a more engaging experience on Google’s search result pages. . Always use Google documentation instead of schema.org.

Real Estate 99

Real Estate CTR GTM Engineering 99

Search Engine Land

JULY 17, 2023

SEO goals aim to progress your SEO and support your broader marketing and business objectives. Typically, you will target awareness and engagement with prospective customers on search engines. R elevant: Goals should map to higher-order business and marketing goals. How does this help us achieve our marketing goals?

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Objectives and Key Results CTR Click Through Rate Represent 98

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

UX 117

UX Manufacturing Clients Growth 117

Search Engine Land

APRIL 19, 2023

We know that schema helps harness the power of your content by making it more discoverable in search results. Read Google Search Central’s help documentation on deploying and maintaining the right schema types. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

CTR 103

CTR Click Through Rate Engineering Campaign 103

Search Engine Land

NOVEMBER 30, 2022

But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data. The first step is to export your Google Search Console data.

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Follow-up Networking Engineering Process 95

Search Engine Land

DECEMBER 15, 2022

A few of the main ones include: Google Search Console Google Analytics Adobe Analytics Bing Webmaster Tools Internal site search. For example, Google Search Console only retains data for 16 months, so you need to think about this if you expect to provide lengthy reports that show data past this threshold.

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Drivers/motivators Growth Engineering Clients 94

Search Engine Land

JANUARY 11, 2023

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015.

E-commerce 113

E-commerce Launch Engineering User Experience 113