Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 129

Strategize B2B B2C Trust 129

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Niche 108

Niche Drivers/motivators Trust Clients 108

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop.

Engineering 121

Engineering Campaign Education Service 121

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Contact 115

Contact Trust Represent Follow-up 115

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). It shifts from brands telling the story to your audience speaking collectively. UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. UGC is a game-changer in digital content.

Engineering 114

Engineering Trust Click Through Rate Promote 114

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. and Australia, as well as interviews with marketing experts.

Government 104

Government Niche Customers Process 104

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. Incorporating video marketing. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Offering DIY tips and tutorials.

Real Estate 110

Real Estate Trust Healthcare Click Through Rate 110

Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. Retention can mean two things when we talk about it in the context of SEO and marketing. Get the daily newsletter search marketers rely on.

Construction 98

Construction Growth Engineering Service 98

Salesforce

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. It’s proof that people expect personalized experiences from brands.

Click Through Rate 112

Click Through Rate Customers Hospitality Promote 112

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 125

B2B Drivers/motivators Campaign B2C 125

Search Engine Land

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.

Engineering 115

Engineering Conversion Process 115

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 102

Retail E-commerce Strategic partnership Click Through Rate 102

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Electricity 137

Electricity Represent Niche Campaign 137

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

B2B 141

B2B Campaign Technology Technology 141

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. These platforms drive engagement for brands and have stood the test of time.

Networking 125

Networking Trust Represent Entertainment 125

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Around 77.5% on Twitter.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Specific aids to brands.

Campaign 98

Campaign Closing Process 98

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Marketing this then becomes a conversation, not a sales pitch.

Pitch 107

Pitch Product Electricity Healthcare 107

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. What’s your biggest fear about your brand? Consider brands like Patagonia and Dove. Consider brands like Patagonia and Dove. Absurd, right?

Strategize 121

Strategize Clients Campaign Trust 121

Martech

NOVEMBER 10, 2022

Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. The offerings line up with three areas any brand needs to have covered in Web3 — content, networking and virtual goods. “In Dig Deeper: Samsung expands presence on Discord.

Launch 113

Launch Gaming Networking Service 113

Search Engine Land

MARCH 8, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. This approach aims to make marketing more effective and could lead to increased conversions.

Promote 92

Promote Conversion Process 92

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Technology 104

Technology Technology Price Referrals 104

Sales Pop!

MAY 20, 2024

The more your audience engages with your app or signs up for a monthly dog treat box, the more you build a community around your brand. So let’s talk about engagement — as well as how to foster it with personalized sales. What is Audience Engagement? This can be through likes, comments, shares, or any other exchange.

Campaign 52

Campaign Customers Click Through Rate Appointment 52

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Positions itself in the market. Without it, a business lacks a meaningful presence.

Entertainment 122

Entertainment Engineering Presentation Education 122

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. It’s nothing new.

Retail 144

Retail B2B Pipeline Technology 144

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. Understanding creator-led content marketing Creator culture, influencers and content creators are terms that are probably not new to anyone reading this article. And at the heart of it all?

Entertainment 122

Entertainment Education Strategize Trust 122

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. It acknowledges that cultural norms and preferences may vary, impacting how content is perceived. Conduct comprehensive research Effective SEO localization requires in-depth market research. Insensitivity in these areas can alienate potential customers.

Territory 119

Territory Legal UX User Experience 119

SaaStr

AUGUST 19, 2023

So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident: Why do some companies have loyal, cult-like followings while others blend into oblivion?

Government 79

Government Launch B2B Growth 79

Search Engine Land

SEPTEMBER 18, 2023

For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. How to use Quora as a resource for learning and research?

Promote 143

Promote Trust Strategize Niche 143

Search Engine Land

SEPTEMBER 19, 2023

In addition, clearly labelling AI-generated content plays a pivotal role in tackling misinformation and deceit, helping to improve trust and simplifying the process for creators to build relationships and foster credibility with their audience. Get the daily newsletter search marketers rely on. Learning tools. SUBSCRIBE See terms.

Launch 131

Launch Education Trust Engineering 131

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

Trust 118

Trust Represent Legal Niche 118

Search Engine Land

SEPTEMBER 6, 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. Link building has changed.

Niche 134

Niche Technique Campaign Contact 134

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Build a metaverse-ready team. Image: DPAA.

Government 138

Government Gaming Pitch Technology 138

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Niche 136

Niche Intrinsic Campaign B2B 136

Search Engine Land

MAY 17, 2024

But don’t count out Apple and Amazon, which late in 2023, realized how annoyingly unintelligent Siri and Alexa were and what a goldmine they’d have if they could make them smarter. Will one of them ultimately build a better model than the big companies and either compete with them or be acquired by them? Here’s an example.

Manufacturing 104

Manufacturing Government Promote Retail 104

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Success depends on both sides sharing brand and organizational values. Building a new model team Those values were what drove the founding of the Los Angeles-based team. It all began when famed actor Natalie Portman heard a speech by soccer legend Abby Wambach.

Sports 98

Sports CRM Gaming Pitch 98

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Here’s how. Many brands may instinctively cut back on their ad budgets during a slowdown.

Finance 120

Finance Trust Market share Strategize 120