Search Engine Land

APRIL 17, 2024

This article serves as a comprehensive guide to optimizing content for Google Discover – how the feature works, the importance of optimization and actionable strategies to improve the chances of your content being featured. What is Google Discover? Google Discover is a personalized feed of content that appears on mobile devices.

Entertainment 119

Entertainment CTR Click Through Rate User Experience 119

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Brands have to work harder and smarter to earn it. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. And for good reason. via Smart Insights ].

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

DECEMBER 27, 2023

Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. This followed reports that Microsoft was working to integrate ChatGPT features into Bing Search. The year 2023 was unlike any other I’ve seen in SEO and Search. Google opened access May 25.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. Search is in the midst of a content revolution.

Entertainment 123

Entertainment Education Strategize Trust 123

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become.

Engineering 108

Engineering Networking Clients Construction 108

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. They know there are affiliate links. Around 77.5%

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 114

B2B Launch Campaign Entertainment 114

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. You’re watching content or learning how to do things.

Entertainment 94

Entertainment Campaign Promote Clients 94

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Search Engine Land

FEBRUARY 6, 2023

Images in search: How they are processed and analyzed. Are looking to understand how to identify subjects. Because of consumers’ high interest in images, search engines have long worked on sophisticated methods to associate images with searchable keywords. ” Get the daily newsletter search marketers rely on.

Construction 97

Construction Engineering Promote Technology 97

Search Engine Land

JULY 13, 2023

Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. As a brand, you have an audience on TikTok regardless of how you define them. Jack Appleby via Twitter Get the daily newsletter search marketers rely on. Millennials are TikToking. Or the hashtags.

Niche 94

Niche Real Estate Engineering Follow-up 94

ClickFunnels

JUNE 18, 2021

Wondering how to increase your online sales? Here’s how it looks like: It has four stages: Bait. Here’s how Russel explains it: So if you want to increase online sales, you should create a Value Ladder sales funnel. The post 5 Ways To Increase Sales Online For A Small Business appeared first on ClickFunnels.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

Search Engine Land

MARCH 5, 2024

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. My tagline for the foreseeable future is: “I’m human. I’m helpful.

Technique 100

Technique Price Process Engineering 100

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Transparency in client-agency relationship coupled with showcasing case studies as proof of work quality helps build trust among potential clients.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

ClickFunnels

JANUARY 10, 2023

The post Email Marketing For Coaches – Everything You Need To Know appeared first on ClickFunnels. If you’re a part of this booming industry, then you might reasonably wonder how you could use one of the most powerful marketing mediums — email — to generate leads and get clients. Why is Email Marketing Important For Coaches?

A/B testing 130

A/B testing Clients Follow-up Up-sell 130

Search Engine Land

DECEMBER 12, 2023

One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. Below are all the campaign types available on Google Ads, with recommendations on how to approach each. Most accounts start and stick with modest budgets. Common mistakes to avoid.

Non-Profits 129

Non-Profits Campaign Networking Entertainment 129

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. You’re eager to enjoy the best local cuisine your destination has to offer.

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Search Engine Land

JANUARY 3, 2023

And how does it differ from typical content writing? But that’s social content leveraging the platforms’ algorithms. Does that make SEO content better? As we’ll see shortly, an abundance of content sticks its fingers up at search engines and does pretty well. But which is best? Which is best?

Angle 99

Angle Cross-sell Engineering UX 99

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. So, how can you leverage short-form content to grow your business? See what HubSpot marketing experts are saying, below. And what are some trends to look for in 2021?

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Audience Interest.

Sports 101

Sports Follow-up Launch Start-ups 101

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." As a good marketer, you should be skeptical about high-priced emerging technologies. How to Implement AI on a Budget.

Price 94

Price Technology Technology CRM 94

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. That’s how I know that you’re serious, you’re not here to do month-to-month.

Gaming 84

Gaming Contract B2B Pitch 84

Search Engine Land

AUGUST 18, 2023

Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands. These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information. SUBSCRIBE See terms.

Technology 96

Technology Technology Process Objectives and Key Results 96

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. Data Source.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

FEBRUARY 24, 2021

With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Facebook does not currently allow users to download their live videos to their phones or other mobile devices. Repurposing content only works if it's valuable to your audience. Live content follows the same idea.

Contract 100

Contract Campaign Product Conversion 100

ConversionXL

OCTOBER 19, 2021

To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm. In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play.

CTR 134

CTR Follow-up Networking Conversion 134

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. How much does YouTube advertising cost?

Objectives and Key Results 113

Objectives and Key Results Campaign Finance Real Estate 113

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Niche 100

Niche Entertainment Education Promote 100

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. A/B testing.

A/B testing 95

A/B testing Technique Campaign Strategize 95

Hubspot

FEBRUARY 14, 2020

These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. What does it mean to increase market share?

Market share 101

Market share Niche Gaming Service 101

Search Engine Land

MAY 17, 2023

Google’s understanding changes frequently, and algorithm updates are known moments in time when this updated understanding is applied. Google’s understanding changes frequently, and algorithm updates are known moments in time when this updated understanding is applied. Why does it exist? Google is a semantic search engine.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

Campaign 95

Campaign Clients Consult Angle 95

ConversionXL

SEPTEMBER 17, 2021

We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market. In fact, everything we do influences how people feel, for better or worse. They are more aware of marketing gimmicks than ever before. Brand strategy helps influence how people perceive your brand.

Campaign 109

Campaign Commission Non-Profits Trust 109

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. So, how do you start vlogging? Starting with your audience: Does vlogging align with your user persona? Today, my cousin and I are going over to her friend’s house.

Niche 101

Niche Entertainment CTR Follow-up 101

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Once those questions are answered, marketers can determine the issues around which the brands they represent can build communities. What Followers Want. Communities.

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

Engineering 101

Engineering Represent Service Process 101