Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 120

B2B Represent Campaign Strategize 120

Hubspot

DECEMBER 12, 2023

There's AI — obviously — and all the ways it's changing how we sell. Use AI to augment, not automate. But how can salespeople leverage AI without losing that human connection? John Barrows , CEO at JB Sales , recommends being selective in how you use AI. Content marketing has to become a focus."

Objectives and Key Results 75

Objectives and Key Results Pipeline Sales Trust 75

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there.

B2B 94

B2B Teamwork Referrals Cross-sell 94

Hubspot

JUNE 9, 2020

More specifically, long-form content. Let's say you're looking for a resource about how to start an online business. This is the glory of long-form writing. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. Let's take a minute to look at how.

Engineering 101

Engineering Start-ups Presentation Follow-up 101

SaaStr

DECEMBER 14, 2022

Across their 100,000 customers, Hubspot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. Moving from Automation to CRM.

Drivers/motivators 88

Drivers/motivators A/B testing CRM Growth 88

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays.

Launch 101

Launch Niche Entertainment Government 101

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 124

B2B Objectives and Key Results CRM Campaign 124

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 111

B2B Represent Campaign Strategize 111

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. More people than ever are using social sites, which is good news for social media marketers. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. In this post, we'll cover the following: Selling services online How to sell services online There are quite a number of steps involved in selling services online. How to Sell Services Online 1. Or just a limited selection to start?

Service 87

Service Sell E-commerce A/B testing 87

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. In today’s rapidly evolving digital landscape, it’s essential for marketers to stay up-to-date with the latest trends and strategies in order to effectively promote their services.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. At this point, you may have your own predictions of how people might have voted. So which, ultimately did people choose?

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams. Infographics are an excellent marketing tool for educating customers and sharing information.

Education 101

Education Service Campaign Presentation 101

Hubspot

MAY 11, 2021

As Clubhouse Founders Paul Davison and Rohan Seth have said , "The thing we love most is how voice can bring people together.". Which leaves many marketers wondering: Which one is more worth my time? Clubhouse vs. Podcasts: Which Should Marketers Use? Podcast is long-form content. Let's dive in. 49% of U.S.

Follow-up 101

Follow-up Lead generation Education Start-ups 101

Hubspot

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Take Blockbuster, for example.

B2C 65

B2C Price B2B Sales 65

ConversionXL

OCTOBER 16, 2022

For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. HubSpot Marketing. HubSpot Marketing. Popup Forms. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish.

Lead generation 101

Lead generation User Experience Transportation A/B testing 101

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Out came a long list. Digital Marketing Knowledge.

Lead generation 110

Lead generation A/B testing Government Customer Relationship Management 110

Hubspot

MARCH 9, 2021

They posted their videos on TikTok first, then reuploaded that same content to Reels. Some videos lose their quality when they're reuploaded and become blurry, which can dissuade viewers. In this video, People's Revolt does three things right. First, they use a viral sound in their video, which can help them reach more users.

Launch 101

Launch Commission Promote Follow-up 101

Hubspot

JANUARY 22, 2021

For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Here, we'll explore what CPM is, how it's calculated, and what makes a "good CPM". What is CPM, and how is it calculated? CPM varies depending on how much an advertiser pays to display the ad.

Niche 97

Niche Finance Retail Price 97

Hubspot

JANUARY 6, 2020

But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019.

Campaign 84

Campaign Gaming Launch Education 84

Hubspot

MARCH 10, 2020

Your problem might not be the content you're posting, but how you're executing and promoting that content. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts.

Entertainment 90

Entertainment Angle Technology Technology 90

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

E-commerce 101

E-commerce Strategize Start-ups Prospecting 101

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram's visual layout allows users to see images, videos, Stories, and live streams from their favorite accounts, TikTok provides an endless feed of short, entertaining video clips.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. That said, my focus today is on showing best practices for using X as a selling tool. I encourage you to USE IT.

X-functional 68

X-functional Referrals Sales Follow-up 68

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

MAY 25, 2020

As a marketer, it's important to remove any type of barrier to conversion. Whatever the reason, I'm sure you're wondering how you can improve your conversion rate. Below, let's review how to increase your conversion rate for both your desktop website and mobile site. Use a CRO planner. Use a CRO planner.

Conversion 101

Conversion A/B testing Campaign Trust 101

Lead Fuze

DECEMBER 15, 2023

Have you ever wondered about the journey that brought us to today’s digital world of tweets, blogs, and viral videos? The history of content marketing , much like a riveting novel filled with twists and turns, begins centuries ago. How has content marketing evolved?

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". The use of colors, sensory details, and styling all contribute to the overall theme of a page. I wanted to know just how social media marketers choose the right pieces to include in Stories, so I turned to the experts.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Lead capture forms. HubSpot Marketing Hub. Email and SMS.

A/B testing 101

A/B testing Price CRM Campaign 101

Hubspot

JULY 6, 2020

Think email marketing is dead? Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. mail marketing is still widely used and continues to offer many benefits to marketers.

Promote 101

Promote Click Through Rate Contact Trust 101

Lead Fuze

JULY 13, 2023

Grasping the fundamentals of sales is an indispensable part of any enterprise, regardless if you are a budding salesperson or a knowledgeable marketer. You’ll gain knowledge on understanding customer needs and motivations, which forms the backbone of any successful sale. How do you teach sales skills?

Pitch 52

Pitch Technique Gaming Sales 52

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. And what results have we seen since we started using it? How HubSpot Measures Surround Sound Results. The TL;DR answer is yes. Surround Sound vs. SEO.

A/B testing 83

A/B testing Territory Real Estate SQL 83

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com Harry Stebbings.

Territory 65

Territory Launch Up-sell Meeting 65

Hubspot

APRIL 19, 2021

So, how exactly does the Ad Manager work? How to Use Hulu's Ad Service. To access the platform as a beta user, you must first submit an RSVP form with information on your business. When it comes to location, you can narrow it down by state, city, ZIP code, or a designated marketing area (DMA). Upload your video ad.

Campaign 101

Campaign Finance Service CRM 101

Hubspot

AUGUST 3, 2017

I come from a long line of debaters, negotiators, and general question-askers -- and now, it turns out, sparking these discussions has become part of my job. This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. . … Why Use Facebook Live?

Promote 77

Promote Entertainment Follow-up Negotiate 77