Search Engine Land

APRIL 1, 2024

If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. This means you’ll likely need to optimize it further. Using Google Search Console in your investigation Let’s start with an easy way to see whether the page ranks for any keywords. Yours deserves to be top of Google. So why isn’t it?

Technique 123

Technique Legal User Experience Represent 123

Search Engine Land

NOVEMBER 7, 2023

But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? As SEOs, we must ensure any content published on our watch is well-optimized for these additional social channels – and there sure are plenty of them out there right now.

Retail 112

Retail Engineering Presentation Referrals 112

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization.

Campaign 124

Campaign Launch Networking Start-ups 124

Search Engine Land

APRIL 29, 2024

And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Many SEOs tend to advise using ccTLDs in each market if you have the resources. See terms.

E-commerce 110

E-commerce Territory Represent Up-sell 110

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. Outside of these marketing circles, the greater trends support this as well.

Growth 109

Growth Conversion Launch Gaming 109

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. On-site SEO : The optimization of your content and HTML. But need it to make sure search engines can read your content and explore your site.

UX 136

UX Click Through Rate Engineering Service 136

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. How does GA4 classify user acquisition and traffic? What is unassigned traffic?

Referrals 144

Referrals Campaign Engineering Represent 144

Search Engine Land

MARCH 19, 2024

It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance. With marketers mostly being measured by performance, such as clicks and conversions, I suspect advertisers weren’t biting on these ad formats. And why not?

Campaign 103

Campaign CTR Retail Networking 103

Search Engine Land

SEPTEMBER 20, 2023

SEO involves constantly creating and optimizing content for your website. Turn keywords into URLs with LOWER and SUBSTITUTE functions Let’s start by adding some new content to your content plan. Turn keywords into URLs with LOWER and SUBSTITUTE functions Let’s start by adding some new content to your content plan.

Start-ups 139

Start-ups Engineering Conversion Meeting 139

Search Engine Land

OCTOBER 26, 2023

Google today is adding search themes – a new, optional signal – to Performance Max. Search themes are a new way for advertisers to provide information about a business (e.g., search queries your customers are likely to use) to help improve performance. How it works. what topics lead to conversions) or customers (e.g.,

Campaign 123

Campaign Launch Promote Engineering 123

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. If retaining and improving your SEO is a priority for your new website, then your first job is to understand how to integrate SEO into your new site from day one. The website was for a small multiple sclerosis (MS) charity.

Launch 126

Launch Engineering Technology Technology 126

Search Engine Land

MARCH 13, 2024

However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term.

CTR 120

CTR Campaign Conversion Process 120

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. You see Google News surfaces every day.

Click Through Rate 140

Click Through Rate Follow-up Promote Engineering 140

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Crawl depth: What is it and why does it matter?

User Experience 102

User Experience Engineering Represent Strategize 102

Search Engine Land

NOVEMBER 10, 2023

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. SUBSCRIBE See terms.

Networking 115

Networking CTR Campaign Represent 115

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. However, website migrations come with considerable SEO risks.

CTR 119

CTR UX User Experience Engineering 119

Search Engine Land

AUGUST 30, 2023

How to access Advanced Data Analysis on ChatGPT ChatGPT Advanced Data Analysis is only available to paying customers using ChatGPT Plus or Enterprise. (If Get the daily newsletter search marketers rely on. It’s available to ChatGPT Plus and Enterprise users as a beta feature. From here, you’re all set to get started.

Represent 90

Represent Follow-up Start-ups Technique 90

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 123

A/B testing Engineering Launch Drivers/motivators 123

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Moving the needle for enterprise search requires knowing more about the web team’s work and collaborating with them. In enterprise search, you often need to convince the web team and others who handle web and business operations technology.

Negotiate 102

Negotiate Technology Technology Networking 102

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? How long does that usually take you?

User Experience 97

User Experience Engineering Presentation Technology 97

Search Engine Land

OCTOBER 4, 2023

The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization.

Campaign 110

Campaign B2B Engineering Technology 110

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 122

Sports Angle Click Through Rate Engineering 122

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? Semrush, Ahrefs, and Google Search Console are some of the most useful tools for content gap analysis.

Follow-up 123

Follow-up Meeting Service Process 123

Search Engine Land

MARCH 4, 2024

The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. Such optimizations can range from minor tweaks in call-to-action buttons to major overhauls of content layouts.

A/B testing 117

A/B testing UX User Experience Engineering 117

Search Engine Land

SEPTEMBER 22, 2023

We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post. We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post. Get the daily newsletter search marketers rely on.

Objectives and Key Results 112

Objectives and Key Results Campaign Referrals Gaming 112

Search Engine Land

JUNE 5, 2023

One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. Here’s how. I’d advise content marketers to think about this before they start prompting ChatGPT and write down specific and clear requirements. Below you can see what we will build and how it will display on Chrome.

Start-ups 144

Start-ups Follow-up Represent Up-sell 144

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. How bad was Google’s spam problem then? We don’t remember all the successful searches, focusing on when things go bad. Google AdSense related search experiments re-enabled. The Spam Clock.

Sports 123

Sports Gambling Manufacturing Launch 123

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Direct : When users get to a website directly by entering the URL.

Referrals 135

Referrals Cross-sell Engineering Conversion 135

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 125

Campaign Conversion Clients Technology 125

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to set them up. How to use the insights. This gives marketers a tidy look into a few opportunities.

UX 116

UX Represent Niche Clients 116

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Here are some strategies where marketers can use these data insights. and Canada. Why we care. Strategies.

E-commerce 118

E-commerce Sports Campaign Launch 118

Search Engine Land

MAY 11, 2023

I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

Start-ups 128

Start-ups Technique Education Promote 128

Search Engine Land

NOVEMBER 3, 2022

URLs) when updating existing content quite often. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. Very, very rarely (if they have terrible URLs that you can’t even copy & paste, maybe).

UX 96

UX Finance Engineering Follow-up 96

Search Engine Land

MARCH 6, 2023

But, are they good for ranking in search engines? But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche. But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche. news articles and elsewhere).

Construction 94

Construction Engineering Niche Networking 94

Search Engine Land

MARCH 1, 2023

Location pages can also be used as Google Business Profile URLs or PPC ad, email and even online directory landing pages. Let’s talk about some best practices and tips for correctly optimizing local landing pages. Done right, local landing pages help build trust and authority for your business in the communities that you serve.

Real Estate 102

Real Estate Sports Entertainment Service 102

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines. Safe and secure: Governance and compliance.

UX 121

UX User Experience Engineering Government 121