Hubspot

FEBRUARY 24, 2021

Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. Live content follows the same idea. But in fact, you can use that same video to produce 10 more pieces of content. Tips On Repurposing Your Facebook Live Content.

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Contract Campaign Product Conversion 100

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Many agencies invest as little time and energy as possible into their content efforts. It involves putting in the work.

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ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Search Engine Land

JUNE 22, 2023

The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content. Capturing organic traffic on snapshot carousels with SME content Snapshot carousels capture the most organic clicks based on the current construction of the AI-powered SERP in Google’s SGE.

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B2C B2B Construction Trust 90

Search Engine Land

FEBRUARY 13, 2023

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. No matter your industry or expertise, you can create a podcast about it. What is a podcast?

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Finance Start-ups Gaming Engineering 93

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

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Objectives and Key Results A/B testing Strategize Angle 125

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Just kidding. Let's dive in.

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Follow-up Lead generation Education Start-ups 101

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. Content platforms (e.g.,

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A/B testing B2B Trust Follow-up 103

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

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Customers Pipeline Growth Pitch 104

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Billboards.

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Presentation Real Estate Trust Cold Call 92

Hubspot

DECEMBER 12, 2023

There's AI — obviously — and all the ways it's changing how we sell. But how can salespeople leverage AI without losing that human connection? John Barrows , CEO at JB Sales , recommends being selective in how you use AI. Content is key for building trust. Let's dive in. Use AI to augment, not automate.

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Objectives and Key Results Pipeline Sales Trust 73

Search Engine Land

FEBRUARY 28, 2023

As if that weren’t bad enough, AI content also makes a mockery of E-E-A-T. Google has already been disrupting top-of-the funnel content for years Microsoft made waves with a massive $10 billion investment into OpenAI. Spend more time on MOFU and BOFU content (i.e., Spend more time on MOFU and BOFU content (i.e.,

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Transportation Gaming Angle Start-ups 92

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.

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Campaign Networking Non-Profits Launch 122

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Why You Should Repurpose Content. Check 'em out.

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Real Estate Launch Promote Follow-up 78

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. How to calculate conversion rate. Increasing search traffic comes down to creating new landing pages and content.

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Conversion Growth Gambling A/B testing 156

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. How much should you budget for content? What should be included in your content budget? What do most marketers budget for content marketing?

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Objectives and Key Results Transportation Hospitality Healthcare 97

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. They know there’s pay-to-play stuff.

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Objectives and Key Results Trust Promote Follow-up 145

ConversionXL

APRIL 7, 2020

If you’re an active podcast listener, you likely use popular podcast platforms (i.e. podcatchers”) like iTunes , Soundcloud , and Google Podcasts to download or stream one of more than 1 million podcasts available today. This article is a podcast roadmap to get you from passive listener to active host.

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. We can leverage generative AI tools to level up the content creation process. This is part one of a two-part article. These are uniquely human things.

Objectives and Key Results 88

Objectives and Key Results Price Follow-up Start-ups 88

ConversionXL

MAY 27, 2022

It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services.

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Referrals Drivers/motivators Angle Trust 115

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing?

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

JANUARY 19, 2015

Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Create evergreen content. Quite the opposite. 1) Email Newsletters.

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Presentation Networking Promote Technology 78

Hubspot

MARCH 16, 2017

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage -- but agencies also need to be frugal and clever with where and how they invest their time, money and energy.

Promote 76

Promote Start-ups Retail Follow-up 76

A Sales Guy

DECEMBER 15, 2016

ABM, Account Based Marketing, we’ve all heard about it. (If I’m sick and tired of every blog post, podcast or talk that declares “ABM isn’t new!” Don’t get me wrong – answering the questions what and why are important, and I’ll give you my answers, but the more interesting thing to address is how. Or maybe it’s not.

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Pipeline Cross-sell Up-sell B2B 98

Hubspot

MARCH 26, 2015

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.

Angle 77

Angle Niche Networking Start-ups 77

Heinz Marketing

MARCH 9, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 86

Pipeline Sales Up-sell Clients 86

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. The powerhouse engagement stats for video content keep growing. People watch more content online.

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Education E-commerce Prospecting Gaming 78

Hubspot

SEPTEMBER 21, 2016

This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report.

Angle 78

Angle CRM Referrals Campaign 78

Hubspot

JANUARY 6, 2020

But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019.

Campaign 83

Campaign Gaming Launch Education 83

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. How Top Brands Are Using Instagram, From Simply Measured. How Top Brands Are Using Instagram, From Simply Measured. Summer doesn't fly by when you're on a beach, right?

B2C 63

B2C Campaign Launch Networking 63

Hubspot

JUNE 1, 2015

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 10 Techniques for Keeping Your Content Alive Longer.

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Promote Networking Technique A/B testing 78

Hubspot

JANUARY 30, 2012

These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Schedule your content. Read this first.)

Retail 58

Retail Networking Promote B2B 58

Sales Hacker

OCTOBER 13, 2020

Actually, it’s first party, objective information from reps themselves about how much people make at different companies. Subscribe to the Sales Hacker Podcast. What Ryan has learned about how salespeople are performing [10:51]. You can access that data set once you contribute your own information on a blinded basis.

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Quota Campaign Start-ups Consult 96

Hubspot

OCTOBER 22, 2010

The over-killers tend to post information about themselves, and to be honest, after a while I don’t even read their content. It always comes back to content – valuable content that’s either interesting on its own or that helps me. It also helps you in repurposing existing or evergreen content.

Strategize 58

Strategize Follow-up Promote 58

Hubspot

JUNE 26, 2012

Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. Publish original content.

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A/B testing Campaign Networking Contact 69

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. How did his 4 years at Salesforce change his operating mentality? Thinking of Dropbox, how does Sam justify the role of sales in a world of product-led growth?

Sales 69

Sales Cross-sell Start-ups Growth 69

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Today’s CMS needs to drive content to wherever the user is.

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E-commerce Technology Technology Presentation 95