Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 119

Objectives and Key Results Lead generation Campaign Up-sell 119

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care. What Threads is saying.

Conversion 122

Conversion Process 122

Hubspot

DECEMBER 20, 2011

You may have heard some buzz recently over something called Instagram. We're here to break down what Instagram is, let you know without social media buzzwords whether you should care, and if you decide after that section that you do care, we'll tell you the best practices to follow so you can get started smoothly. What is Instagram?

Networking 61

Networking Follow-up Growth Start-ups 61

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. ” How it works. .” ” How it works. .” ” How it works. Get the daily newsletter search marketers rely on. Shoppers in the U.S.

Conversion 129

Conversion Process Retail Price 129

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. What has Meta said?

User Experience 97

User Experience Advertising/ Marketing Launch Networking 97

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 109

E-commerce Hospitality Customers Strategize 109

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. The opportunity is that this adds to the data which can be used for creating personas and personalization. Why we care.

Represent 116

Represent Follow-up Campaign Presentation 116

Search Engine Land

DECEMBER 8, 2023

While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. How topic tags work.

Engineering 124

Engineering Conversion Process 124

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

E-commerce 94

E-commerce Hospitality Strategize Follow-up 94

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 119

B2C Lead generation B2B Campaign 119

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. How will these opportunities shake out in the upcoming year? How will these opportunities shake out in the upcoming year? Here are some ways that marketers will leverage social media in 2024.

Entertainment 140

Entertainment Sports Niche Retail 140

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Niche 134

Niche Negotiate Legal Contract 134

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 133

Retail X-functional Launch Non-Profits 133

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. GenAI images and text. Image: Meta. Text creation.

Technology 56

Technology Technology Price Campaign 56

Search Engine Land

DECEMBER 1, 2023

To comply, Meta modified its product to enable users to use the app without creating a profile. Threads users can now delete their Threads profiles without having to delete their associated Instagram accounts, Adam Mosseri, the head of Instagram, said. Get the daily newsletter search marketers rely on. Active subscribers.

Launch 108

Launch Follow-up Process Product 108

Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. Bombarding Instagram users with so many ads at once may keep CPMs low. Great reminder of how all impressions are not equal. ” Get the daily newsletter search marketers rely on. The new layout is being displayed between Reels.

CTR 97

CTR UX Consult User Experience 97

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. How long should a social video be? How long should a social video be? Halloween is traditionally the perfect season to anticipate unexpected shocks. Last year, 15.4

Follow-up 123

Follow-up Growth Engineering Technology 123

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. How has it been for you? Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Gambling 131

Gambling Entertainment Gaming Campaign 131

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. You can browse through different Instagram templates via category in the updated Template Browser. How it works. Simply tap the Use Template button located on the Reel. Why we care.

Networking 98

Networking Engineering Start-ups Conversion 98

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. How it works. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S.

Conversion 104

Conversion Retail Price Engineering 104

Sales Pop!

NOVEMBER 17, 2022

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. Consider Switching to an Instagram Business Account.

A/B testing 97

A/B testing Follow-up Growth Customers 97

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results. How do you optimize the budget settings on Facebook?

Campaign 103

Campaign Up-sell Start-ups Lead generation 103

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. (The So what does Threads mean for marketers?

Entertainment 95

Entertainment Launch Territory Sports 95

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing?

A/B testing 114

A/B testing Click Through Rate Objectives and Key Results Campaign 114

Search Engine Land

JANUARY 27, 2023

While we’ve gotten used to the term “SEO,” it’s about time we talk about “search optimization” instead of the limiting concept of “ search engine optimization.” Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. SUBSCRIBE See terms.

Engineering 132

Engineering Networking Entertainment Follow-up 132

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 130

B2B Drivers/motivators Campaign B2C 130

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer.

Healthcare 141

Healthcare Strategize Promote Campaign 141

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

Contact 97

Contact Campaign Service Conversion 97

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes.

Consult 117

Consult Contact Process Customers 117

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. Using an AI copywriting tool, the brand spruced up its Facebook ads. Take Coca-Cola, for example.

Campaign 126

Campaign A/B testing Objectives and Key Results Appointment 126

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. It was Instagram first. They were a brand that had built itself on Instagram.

Customers 109

Customers Entertainment Launch Drivers/motivators 109

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. More bluntly, how do businesses use these social media channels to impact their business performance?

B2B 132

B2B X-functional Pharmaceutical B2C 132

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. Let’s dive in and discover how you can turn your Airbnb into a guest magnet.

Hospitality 52

Hospitality Strategize Price Promote 52

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. More people than ever are using social sites, which is good news for social media marketers.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142