Capterra Sales & Marketing Software

NOVEMBER 19, 2021

The post How To Use Search Intent Analysis To Do More Effective Keyword Research appeared first on Capterra. If you’re a small business owner looking to grow your business through a scalable and easy to get started marketing channel, SEO is a great entry point. It’s not enough to just do keyword research.

UX 86

UX Price Engineering Start-ups 86

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Mining your clients for pain-points, success, and topic ideas.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

MARCH 10, 2021

The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. How to Guides are incredibly valuable opportunities to reach new audiences with useful, high-quality content. How to Guides are incredibly valuable opportunities to reach new audiences with useful, high-quality content.

B2C 101

B2C Angle Start-ups B2B 101

ConversionXL

SEPTEMBER 22, 2020

In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish. How to find the right blogs that will accept your pitch. The first step to any successful outreach campaign is to find the right blogs to reach out to.

Pitch 116

Pitch Follow-up Start-ups Campaign 116

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

E-commerce 101

E-commerce Retail Engineering Start-ups 101

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

The post How To Use Search Intent Analysis To Do More Effective Keyword Research appeared first on Capterra. If you’re a small business owner looking to grow your business through a scalable and easy to get started marketing channel, SEO is a great entry point. It’s not enough to just do keyword research.

UX 52

UX Price Engineering Start-ups 52

Sales Hacker

MARCH 19, 2019

To help get you started on the right path, I’ve rounded up six examples of the best cold emails marketers and salespeople have ever sent – as well as the factors that made them work. Contributor : Ryan Robinson , Writer/Content Marketer at ryrob.com. The result? The prospect ended up asking for a meeting.

E-commerce 86

E-commerce Promote Prospecting Meeting 86

Hubspot

JULY 30, 2015

If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. 11 Tips for Writing an Author Bio That Doesn't Suck.

Technique 78

Technique Conversion Strategize Start-ups 78

Cience

NOVEMBER 22, 2019

If you’re new to this thing, we are taking a look at some of the best and worst cold emails that we’ve received from other companies – to give readers and writers a few insights on what makes cold outreach good, bad, and ugly. This is how it went down. Subject: Our VP of Marketing told me no ??. Wait… do I know you?

A/B testing 52

A/B testing Prospecting Clients Follow-up 52

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. But you have to know how to spot it and how to avoid it. Follow-up research highlights how the curse applies to other fields. The curse of knowledge in marketing. In marketing, the implications are obvious. It’s not inevitable.

Pitch 133

Pitch A/B testing Up-sell Launch 133

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who We said goodbye to old writers and formed a new team.

B2B 122

B2B B2C Education Construction 122

Beeketing

MAY 19, 2021

In this brief guide on social media customer service, let’s look at the importance of doing so, along with some top best practices that you must follow. Now that you know how important it is to use social media networks for customer service, let’s look at some of the best practices that you must follow.

Service 64

Service Customers Follow-up Conversion 64

Hubspot

SEPTEMBER 28, 2015

Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. It's great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership. At the same time, it's great for the folks at media outlets.

Pitch 78

Pitch Finance Consult Networking 78

Hubspot

MARCH 7, 2012

You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. So how do you get it right the first time?

Angle 75

Angle Clients Engineering Presentation 75

Hubspot

MAY 21, 2012

This is a guest post from Steve Lazuka, founder of Interact Media , the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert. Even more difficult, most agencies don't have the budget and management resources to maintain a staff of in-house writers. So what's the next natural step?

Clients 68

Clients Networking Price Construction 68

Hubspot

JANUARY 22, 2013

We all know that you can't skimp on hiring great writers if you're looking to adopt an effective inbound marketing strategy. Hey, those blog posts aren't going to write themselves! So this post will outline those places in your marketing that, while seemingly minor, actually pack a big copy punch.

Manufacturing 77

Manufacturing Follow-up Conversion Engineering 77

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. So how do you get this killer line-up?

B2C 78

B2C A/B testing Campaign Strategize 78

Hubspot

JULY 31, 2012

I doubt any marketer sets out to write boring content when they're staring at a blank screen, but we're all probably guilty of it -- especially if we work in kind of. NOT any of the things I'm about to list in this blog post, that's for sure. Be concise in your writing. Write in looooong chunks of text.

Angle 72

Angle Sports Education Legal 72

Hubspot

OCTOBER 17, 2011

This is a guest post written by Alvina Lopez, a freelance writer and blog junkie who blogs about accredited online colleges. To truly increase their presence (especially their search presence ) on the web, they have to create and deliver content. The best way of doing this is by creating and maintaining a blog.

Manufacturing 61

Manufacturing Represent Price Meeting 61

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Alright, here''s how to change how you think about PR, your company, and how the two relate. Be remarkable.

Launch 76

Launch Angle Pitch Start-ups 76

Sales Pop!

AUGUST 11, 2022

What Is a Content Brief? You’ve reached the point where you’re ready to get someone else to do the writing heavy lifting! They don’t know exactly what it is you want them to write. You need to learn how to write effective content briefs for your blog writing team.

Start-ups 52

Start-ups Engineering Follow-up Process 52

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

Healthcare 73

Healthcare Hospitality Finance Consult 73

Highspot

JANUARY 28, 2024

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Heinz Marketing

MARCH 8, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 126

Pipeline Sales Promote Start-ups 126

Hubspot

AUGUST 30, 2017

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. It's easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out.

Angle 101

Angle Territory Launch Contract 101

Hubspot

NOVEMBER 28, 2016

It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Writer's block stinks.

Presentation 0

Presentation Promote Drivers/motivators Technology 0

Hubspot

JANUARY 30, 2013

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Encouraging Blog Contributions.

Follow-up 73

Follow-up Angle Start-ups Process 73

Hubspot

SEPTEMBER 3, 2018

Perhaps you’re struggling to write one that lands an interview, or have no clue what one is at all. You’ll find out how to write one that gets read, what to include, and browse tons of templates to gain inspiration. How Long Should a Cover Letter Be? How to Write a Cover Letter. That’s great!

Contact 52

Contact Follow-up Up-sell Start-ups 52

Hubspot

AUGUST 6, 2015

You click on a blog post about marketing tips. What is it about some blog posts that makes us not want to read them? Call us shallow -- that blog post might have a great personality underneath -- but we just can’t get past its looks. Looking to take your blogging skills to the next level?

Represent 78

Represent Start-ups Process 78

Hubspot

APRIL 1, 2013

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. 2) Teach Readers How to Do Something.

Promote 78

Promote Presentation Relationship building Lead generation 78

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Promote 96

Promote Non-Profits A/B testing Education 96

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

Campaign 99

Campaign B2B Lead generation CTR 99

Lead Fuze

SEPTEMBER 30, 2021

However, is cold email effective? 89 percent of marketers cite email as their major lead generating medium, and with cause. 89 percent of marketers cite email as their major lead generating medium, and with cause. How To Write A Cold Email? And is it worth the effort? 1 Make your Subject Line Intriguing.

Objectives and Key Results 52

Objectives and Key Results Contact Prospecting Sales 52

PandaDoc

OCTOBER 30, 2018

Freelance workers grow in numbers, and for now, they are already more forward-thinking workers in comparison with those employed in the traditional market. They are already better prepared for the challenges the future job market will offer them. Let’s take a look at how to write a winning proposal for freelance work.

Proposal Writing 53

Proposal Writing Contract Clients Price 53

Hubspot

AUGUST 11, 2017

Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. But I’m not a professional writer and no one else on our team is either. Luckily, we discovered content frameworks.

Promote 77

Promote Engineering Technique Networking 77