Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video. Why we care.

Launch 102

Launch B2B Follow-up Technology 102

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. The weirder the better) • What seasonal changes affect their business? Who do they aspire to be?

GTM 110

GTM B2B Gaming Education 110

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. There are now multiple search properties and formats (text, image, video, virtual reality, augmented reality, etc.) Digital video platforms (e.g., Consumption trends.

Objectives and Key Results 118

Objectives and Key Results X-functional Intrinsic Construction 118

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. However, an AI-driven website (hah!)

Entertainment 135

Entertainment Education Launch Presentation 135

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views. Moods and Rewind.

Cross-sell 120

Cross-sell Entertainment Launch Promote 120

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. How to engage prospects. Community marketing. Video reigns supreme in the remote, digital era.

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Objectives and Key Results 110

Objectives and Key Results Technique Territory Finance 110

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? But how do you influence your customers’ behaviors? Are your marketing efforts aligned with your customer’s goals? Why is this important?

Customers 135

Customers Territory Trust Promote 135

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. Look at the four common strategies to explore for your SaaS business: Expanding to new markets. Common SaaS strategies for 10x growth.

Finance 76

Finance GTM Government Territory 76

Hubspot

MAY 20, 2020

We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. CTV/OTT Inventory.

Healthcare 90

Healthcare Entertainment Hospitality Campaign 90

Martech

OCTOBER 25, 2021

They] have to be able to go from broad-brush, mass-market targeting to targeting the right consumers at the right time with the right message,” he stated. In typical strategic marketing, teams are focused on assumption-based marketing,” said Silhol. “So Using personalization to create marketing moments.

E-commerce 108

E-commerce UX Retail Campaign 108

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

B2B 103

B2B Entertainment Transportation Pipeline 103

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. As a marketer, I bring new products to market. Marketing needs to be the interface between the customer and the company.

Engineering 85

Engineering Launch Start-ups Follow-up 85

Martech

OCTOBER 19, 2021

Good morning, Marketers, and are you walking the walk? Some striking tensions between two of the stories below: We have Ben Tepfer of Adobe talking about how successful customer journey orchestration is a differentiator. This has been a familiar challenge in the marketing technology space for several years now. Vanity metrics?

Entertainment 95

Entertainment Represent Networking Start-ups 95

Heinz Marketing

MARCH 19, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. How could it not be after the year we’ve had? But marketing and selling with empathy shouldn’t be a new practice. Human people.

B2B 136

B2B Drivers/motivators Up-sell Prospecting 136

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Teamwork 92

Teamwork Pipeline Strategize Campaign 92

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. The landscape of the practice is constantly changing. How Content Marketing Evolved in the Past Decade.

Engineering 101

Engineering Presentation Represent Prospecting 101

Hubspot

APRIL 19, 2018

You've heard it from us before: "The way consumers prefer to access content has changed.". We're seeing a fundamental shift in the way we market and sell products.". Instead, marketers need to create and deliver content that meets the consumer where they already are.". Marketing is not a one-sized-fits-all-solution.

Cold Call 77

Cold Call Up-sell B2B Meeting 77

Salesforce

JULY 27, 2023

With companies slashing advertising budgets due to economic conditions, media companies are grappling with how to protect their businesses as their top source of revenue decreases. Here’s a look at how AI can help optimize the three main revenue streams for media companies. One avenue worth exploring? What’s on the minds of media pros?

Entertainment 52

Entertainment Price Technology Technology 52

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Objectives and Key Results 101

Objectives and Key Results B2B Sales Technology 101

Hubspot

MAY 29, 2015

This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage. In addition, she also highlighted how the internet has changed the way we work. Mobile Usage Has Outpaced Desktop.

Healthcare 78

Healthcare Government Growth Education 78

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

Networking 76

Networking Launch Follow-up User Experience 76

Martech

OCTOBER 20, 2021

but on top of that, how Discovery has grown in Europe has been by buying a lot of different companies.” Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. “The big difference between the U.S. Click here to download!

Sports 101

Sports Networking User Experience Appointment 101

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

Technology 119

Technology Technology E-commerce Campaign 119

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and how to speak to them at every customer touchpoint. Your brand’s mission, its ideals, what it stands for, and how you’re going to best attract your audience.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. Marketing has changed a lot since then. The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey.

CRM 101

CRM Cold Call Campaign Niche 101

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Growth 69

Growth Price Contract GTM 69

Hubspot

OCTOBER 19, 2017

I'm Nick, and I'm new to the HubSpot Marketing Blog. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%. Why Use Facebook to Create Videos? 1) Bigger Audience.

Represent 101

Represent Start-ups Follow-up Growth 101

Heinz Marketing

MAY 29, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. Day to day routines don’t change. Oh, how I miss visiting plant stores…). While states’ stay-at-home orders are having some tremendous effects on flattening the curve of covid-19 infections, being home 24/7 isn’t exactly idyllic. Crosswords. Reading Materials.

Gaming 86

Gaming Technique Start-ups Up-sell 86

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

APRIL 17, 2019

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Video Marketing Tips. Make your videos "sticky". Hook your audience.

Entertainment 78

Entertainment Follow-up Start-ups Product 78

SaaStr

MARCH 31, 2022

You can view the full video here and below. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Jabari Norton, VP WW Partner and Alliances, Sumo Logic. Rico Mallozzi, Sr.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Entertainment 78

Entertainment Sports Cross-sell Strategize 78

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? You can even be a heavily commerce-based organization, like Edelman, but how do you measure success on a website where you can’t buy anything, or even request a demo or collect leads? It’s a pretty different ballgame.

Conversion 118

Conversion UX User Experience Government 118

Heinz Marketing

AUGUST 30, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 117

Pipeline Sales Up-sell Cross-sell 117

Hubspot

JANUARY 6, 2020

And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019.

Campaign 84

Campaign Gaming Launch Education 84

ConversionXL

FEBRUARY 4, 2020

This flow needed to change—fast. Our team brainstormed ways to solve the known issues with our sign-up flow—what we could change, what direction to take, etc. Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. Step 2: Profile.

User Experience 67

User Experience UX Start-ups Legal 67