ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Figure out how your product uniquely fits into the market and drive that message home. Even then, treat your marketing messaging as a living document to match your ever-evolving audience. Start with user research.

Niche 127

Niche User Experience Launch Transportation 127

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. So I swallowed my pride and asked our president, Matt Heinz , if he had any ideas. He said, “You know what, I actually have been really curious about Instagram. A Guide to Instagram for B2B Businesses. Can you write about that?”. The most comments?”.

B2B 80

B2B Objectives and Key Results Represent B2C 80

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. View this post on Instagram. Content seeding.

Target audience/market 98

Target audience/market Promote Trust Clients 98

Sales Hacker

APRIL 2, 2019

Write a bio that attracts the right connections. DON’T think of your LinkedIn profile image like an Instagram selfie : LinkedIn remains a professional setting. DON’T hold alcohol : Unless you’re in alcohol sales of some kind, it’s generally not a great idea to show off your enthusiasm for liquor on LinkedIn.

Real Estate 95

Real Estate Represent Non-Profits Sales 95

Hubspot

MAY 12, 2017

If you're not a total Instagram addict like me, you might go a day or two without checking your app. Why isn't your Instagram feed chronological anymore? Like many other social networks, Instagram's algorithm changed. Guide to the Instagram Feed Algorithm. 4) Develop an Instagram editorial calendar.

Follow-up 78

Follow-up Networking Promote Campaign 78

Hubspot

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Take this Instagram account geared towards women: Image Source.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees. Buyer behavior.

Customers 97

Customers Strategic planning Price B2B 97

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. For instance, if you have a dedicated Instagram following, you might paste the URL into your Instagram bio.

Promote 101

Promote Follow-up Start-ups Networking 101

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Throughout the experiment , Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post.

Campaign 58

Campaign Pitch Follow-up Drivers/motivators 58

Hubspot

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities.

Follow-up 101

Follow-up Entertainment Niche Start-ups 101

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

MARCH 17, 2020

The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches. If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing.

Contact 97

Contact Start-ups Networking Service 97

Hubspot

JULY 8, 2020

Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Twitter Ecommerce Marketing Strategies. As for your bio, this section is like the elevator pitch of your business. Twitter Ecommerce Marketing Examples. Design an eye-catching profile.

B2C 59

B2C Follow-up Promote Entertainment 59

Hubspot

SEPTEMBER 26, 2019

Once you get to know what your target audience is interested in and what they love about your products, incorporate those ideas into your content. Here are a few ideas on how to do that: Catch up on the latest competitive research. Defining a target customer helps you find and market to a specific audience. Host team trainings.

E-commerce 75

E-commerce Gambling CRM Promote 75

Search Engine Land

NOVEMBER 10, 2023

bio You can’t build trust and authority overnight with a hastily optimized author page and blank LinkedIn profile. His bio on the site makes clear he is a passionate amateur and a lover of the game. The lesson here is not to go and create a persona, complete with a page-long fictitious bio and a Midjourney-generated photo.

Trust 21

Trust Niche Finance Gaming 21

Hubspot

AUGUST 20, 2019

Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Nonprofit Fundraising Ideas. As you review these types of fundraising — and the different ideas behind how to raise money within both categories — don't be afraid to combine some of the methods, or use the multi-channel fundraising approach.

Legal 95

Legal Non-Profits Campaign Promote 95

ClickFunnels

AUGUST 11, 2021

That should be enough to see whether whatever you have in mind is a viable business idea. These are more complex landing pages that feature all the basic elements of a squeeze page + additional elements such as lead magnet breakdown, author’s bio, social proof, etc. These marketing methods can work extremely well.

Lead generation 246

Lead generation Niche Price Promote 246

Hubspot

JUNE 14, 2016

With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Check it out.

Legal 78

Legal Promote Objectives and Key Results Follow-up 78

Lead Fuze

MAY 26, 2023

Learning how to market a staffing agency effectively is crucial for attracting both top talent and ideal clients. It is imperative to stay up-to-date with the ever-changing digital realm and employ inventive marketing approaches that are customized for staffing businesses.

Healthcare 52

Healthcare Niche Clients Technique 52

Hubspot

JULY 18, 2016

So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Sure, you may have noticed an array of dazzling and creative Instagram videos on the platform, but don't let mega-brands with huge video teams and endless budgets get you down. Don't believe me?

Angle 52

Angle Follow-up Start-ups Technique 52

Hubspot

JUNE 20, 2014

This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it?

Engineering 70

Engineering Follow-up Promote Start-ups 70

Hubspot

APRIL 3, 2018

A sleek and captivating Shopify website can attract a large audience and even act as your start-to-finish marketing pitch. Whether you’re new to ecommerce and about to design your first website, or an ecommerce veteran considering a redesign to outshine your competitors in 2018, this list offers plenty of creative ideas.

Angle 77

Angle Pitch Up-sell Retail 77

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. You also need to market it effectively. That’s why today we are going to discuss: Why you should embrace agile marketing. How to create an effective digital marketing strategy. Embrace Agile Marketing!

Campaign 256

Campaign Product Niche Promote 256

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Just to give you an idea. But this definition from a marketing expert made it easy for me: Social selling is about using social media to build a brand that customers and peers alike, grow to trust and respect. Who have more than 10 employees. That spend money on Adwords.

Sell 52

Sell Commission Up-sell Networking 52

ClickFunnels

SEPTEMBER 20, 2021

Meanwhile, social media profiles also display your name, so you should go straight into the elevator pitch in your bio without the “Hello, my name is…” preamble. #2 If you can’t, it might mean that your business idea isn’t viable, so you might want to go back to the drawing board. Here are some ideas: Test Various Elevator Pitches.

Pitch 244

Pitch Niche Up-sell Clients 244

ClickFunnels

AUGUST 2, 2021

That is as true for market stalls in Marrakesh as it is for billion-dollar startups in Silicon Valley. That way, if the potential customer derives value from your lead magnet, then they will likely be open to the idea of buying your frontend product. Social proof in the form of your bio.

Cross-sell 246

Cross-sell Sales Up-sell Presentation 246

Hubspot

MARCH 11, 2019

Is your professional bio as good as it can be? In this article, we have eight real bio examples you should definitely compare yours to -- and a series of free bio templates you can use to perfect it. Previously, Rodney worked as a marketing manager for a tech software startup. How to Write a Bio. Instagram account.

Follow-up 78

Follow-up Start-ups Represent Consult 78

Hubspot

MARCH 29, 2021

Then, I discovered a natural hair stylist on Instagram who changed my outlook. People start to recognize the name, the types of conversations that brand is having and its level of knowledge in that specific market.". Your brand identity should be the same across all marketing channels. Think of it like going to a party.

Drivers/motivators 98

Drivers/motivators Promote Follow-up Gaming 98

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing. Why is that?

Campaign 101

Campaign Click Through Rate Promote Objectives and Key Results 101

Search Engine Land

JULY 11, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 95

Launch Follow-up Retail Networking 95

Hubspot

OCTOBER 2, 2018

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it.

Campaign 78

Campaign Promote Follow-up Technique 78

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media.

Pipeline 51

Pipeline Non-Profits Sales B2B 51

Hubspot

JANUARY 19, 2016

In the past few years, Instagram has quickly become the go-to social network. And if you think it's just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. 15 Hidden Instagram Hacks & Features. Live in fear no more.

Follow-up 78

Follow-up Start-ups Gaming Networking 78

Hubspot

SEPTEMBER 3, 2019

According to Instagram , one-third of the platform's most-viewed Stories are from businesses. As people are increasingly using social media to research prospective purchases, Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. 19 Brands Using Instagram Stories.

Promote 78

Promote Drivers/motivators Follow-up Trust 78

ConversionXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). In short, CXL put winning marketing playbooks on the table for everyone to see.

Objectives and Key Results 93

Objectives and Key Results Campaign A/B testing Follow-up 93

Sales Pop!

AUGUST 12, 2021

One of the best ways to come up with relevant content marketing ideas is by looking at what your competitors are doing. Your customer service team can also be a great source of content ideas. For example, you are most likely to find younger audiences on Instagram and Tiktok as opposed to Facebook.

Customers 97

Customers Legal Service Start-ups 97

Hubspot

OCTOBER 9, 2019

Instagram is a marketer’s best friend. And Instagram is making sure their video capabilities are accessible to these brands. From in-feed videos to IGTV, Instagram Live, and Stories, there are several opportunities and styles available to marketers who want to expand their video reach on a budget. Link in bio.

X-functional 78

X-functional Promote Launch Transportation 78