Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Google revealed a surprising stat last year: that 40% of young people go to TikTok or Instagram (not Google Maps of Search) when searching for a place to eat lunch. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care.

Entertainment 89

Entertainment Engineering Closing 89

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

MAY 12, 2022

The study said that globally the two most popular social platforms were Facebook (where 45% of respondents engage) and Instagram (33%). Among the younger set – ages 18-24 – Instagram was tops at 65%, followed by TikTok, at 35%. But for digital marketers, it’s important to see how consumers prefer to shop now and moving forward.

Sales 88

Sales Follow-up Product 88

Martech

DECEMBER 29, 2023

Despite the impressive numbers, these stats don’t necessarily spell out long-term success. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run? This year alone, U.S.

Trust 96

Trust Drivers/motivators Repeat business Campaign 96

Search Engine Land

NOVEMBER 15, 2022

Microsoft provides the following stats about the power of its Audience-based Video Ads: 1 in 3 users stays on MSN and Microsoft Edge to get the content they need. As Google continues to remove advertiser control in favor of a more automated solution, it will be interesting to see if marketers make the switch. Other Microsoft news.

Networking 89

Networking Launch Follow-up Campaign 89

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Post your new blog on your Instagram Stories. Take this story from WordPress 's Instagram account. Conduct a poll on Instagram.

Customers 90

Customers CTR Follow-up Promote 90

Hubspot

SEPTEMBER 20, 2022

Your marketing team can target by demographic, geographical location, and user interests. Instagram has great potential for helping salespeople reach their target audience. Plus, on the flip side, many users engage with Instagram to discover new products and brands. When prospecting on Instagram, use hashtags to your advantage.

Prospecting 70

Prospecting Cold Call Networking Relationship building 70

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 107

CRM Pipeline Contact Meeting 107

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it. 26 TikTok Stats to Know in 2019. Userbase, Downloads, and Growth.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Search Engine Land

FEBRUARY 20, 2023

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand. MojoPages: Whole Lotta Yelp, A Little YouTube 2007: The site was modeled heavily on Yelp but added video and a hint of Yahoo Answers.

Real Estate 96

Real Estate Retail Engineering Launch 96

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Considering these factors, let’s go over eight ways that marketers can leverage social media to meet their business objectives.

Meeting 101

Meeting Promote Follow-up Represent 101

Search Engine Land

MAY 12, 2023

I clicked the keyphrase and GSC showed me the ranking stats. Get the daily newsletter search marketers rely on. Photographers publish their best work on Instagram. One company I worked for decided overnight that "we have to be on Instagram" because "everybody else is already." Guess what? How do I know?

Pitch 131

Pitch Technique Start-ups Follow-up 131

Lead Fuze

JULY 6, 2023

These resources spill the beans on a company’s culture, target market, product offerings, and overall reputation in the industry. Don’t forget to include examples of your work, like your Instagram or other social media profiles. Name, location, and niche market – don’t leave ’em hanging.

Pitch 52

Pitch Follow-up Contact Contract 52

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Launch 100

Launch Niche Engineering Networking 100

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Niche 97

Niche Campaign Launch Gaming 97

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. They’re listening to the same podcasts, reading the same blogs, signing up for the same newsletters, and following the same Instagram influencers. We call it… the Dream 100.

Lead generation 237

Lead generation Technique Referrals Niche 237

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

ClickFunnels

OCTOBER 6, 2021

In this guide, we’re going to give you 7 practical steps to becoming a better salesperson — not for selling pens to people on the street, but for selling real products or services to a specific target market. The American marketing author, consultant, and professor, Philip Kotler, once said, “There is only one winning strategy.

Sell 215

Sell Up-sell Negotiate Follow-up 215

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees. Buyer behavior.

Customers 98

Customers Strategic planning Price B2B 98

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Research shows that their favorite platforms include Instagram, Snapchat, and TikTok.

Niche 101

Niche Engineering User Experience Technique 101

SaaStr

APRIL 3, 2024

Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. These stats show how early the big businesses are in this journey. Start with your motives and why you want to be a CEO.

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Hubspot

OCTOBER 3, 2019

In part, to Instagram Shopping. Because of this, Glossier CEO Emily Weiss brought Glossier to where her target audience was: Instagram. High fashion brands are releasing entire clothing collections on Instagram and businesses are offering online tutorials on the platform. So, who wouldn’t want in on Instagram shopping?

E-commerce 73

E-commerce Price Follow-up Up-sell 73

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? 52 Gen Z Stats to Know in 2020. General Stats.

Entertainment 101

Entertainment Finance Gaming Consult 101

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. Take a look at some of these other stats …. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

B2B 87

B2B Objectives and Key Results Represent B2C 87

Hubspot

JANUARY 16, 2020

Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? Below, I'll walk you through the ins and outs of TikTok and Snapchat, the apps' distinct differences, and the marketing opportunities that each app could provide you now and in the future.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

ClickFunnels

JANUARY 30, 2022

Just consider some of these stats…. At the top is a headline that hooks our target market by offering a free book with business growth secrets. Then, after a video, CTA, and credibility bar, the page dives into Russell Brunson’s story, which shows that he understands where his target market is coming from…. Consider Basic SEO.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019.

B2C 101

B2C B2B Campaign Clients 101

Highspot

MARCH 9, 2021

Marketers were suddenly left asking, “How can I make my brand stand out?” ” Data from our latest research, the Marketing Challenges Survey , answers this question and more – let’s get started. What Challenges Do Content Marketers Face? What Challenges Does Demand Marketing Face?

Launch 59

Launch Prospecting B2B Growth 59

Lead Fuze

JULY 6, 2021

Include Social Media Selling in Your New Product Launch Marketing Plan. Take Advantage of these Social Media Selling Benefits for your New Product Launch Marketing Plan. The cost of social media advertising is much cheaper than traditional marketing methods. Indeed, social selling can improve overall sales effectiveness.

Sell 52

Sell Launch Sales Clients 52

VanillaSoft

AUGUST 18, 2021

Fun fact: Stats say that 44.8% For years, online marketing strategies consisted of chucking out article after article. And while that still works, that’s not all content is — 32% of marketers say visual images are the most important form of content for their business , according to a Social Media Examiner study. .

Sell 101

Sell Niche Education Follow-up 101

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. The powerhouse engagement stats for video content keep growing. Influencer Marketing.

Education 78

Education E-commerce Prospecting Gaming 78