Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. This favorable word-of-mouth tells a surprisingly scary story, too. But this has an impact on digital marketers, too. Dig deeper: Video content guide: Why you should start creating videos now (plus examples) 3.

Follow-up 118

Follow-up Growth Engineering Technology 118

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? Of course, that is easier said than done. Continue reading….

Niche 290

Niche Follow-up Up-sell Start-ups 290

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Entertainment 138

Entertainment Sports Niche Retail 138

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! Follow us on Instagram! Follow us on Instagram! #3

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

JUNE 23, 2021

Online marketing terms can be confusing. For example: Someone who has visited your website has expressed an interest in your products or services by doing so, but they shouldn’t be considered a lead until they have given you their email address. Follow us on Instagram! Follow us on Instagram! Follow us on Instagram!

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Why we care.

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Launch Networking Follow-up Engineering 110

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course. Here’s the gist.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn.

B2B 126

B2B X-functional Pharmaceutical B2C 126

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

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Launch Networking Entertainment Follow-up 99

ClickFunnels

OCTOBER 22, 2021

Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. For example, a TV commercial will tell viewers to call a specific number to get something for free. Use “Hook, Story, Offer” Format.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. It’s about injecting yourself into the conversation.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

ClickFunnels

JANUARY 27, 2022

According to Tech Jury , The US e-learning market is set to grow by $12.81 The online course market is booming. We’ll show you how to build a successful sales funnel for your online course, from understanding your target market to building your email list and getting conversions. Understanding Your Target Market.

Launch 215

Launch Sales Up-sell Pitch 215

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. It could be your delivery.

Promote 101

Promote Follow-up Drivers/motivators Up-sell 101

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 113

B2B Launch Campaign Entertainment 113

Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. It could be your delivery.

Promote 98

Promote Follow-up Drivers/motivators Up-sell 98

ClickFunnels

JANUARY 30, 2022

Two of Patel’s examples are the Thiel Foundation …. For example, The Tonic …. Let me walk you through an example. Here’s an example…. Story — Once the visitor is curious, it’s time to tell a story, one that shows them that you understand where they’re coming from. …and Berkshire Hathaway ….

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. are similar to that of Instagram Stories. are similar to that of Instagram Stories. Publishing Limited-Time Offers.

Promote 101

Promote Follow-up Up-sell Start-ups 101

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

SEPTEMBER 30, 2020

I'm a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning. Did you know that Instagram went from one million users in December 2010 to over one billion in 2020 ? Well, a great way to engage with your audience is through an Instagram poll. Open Instagram and swipe left.

Follow-up 94

Follow-up Strategize Start-ups Customers 94

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

APRIL 5, 2021

Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." You guessed it, endlessly swiping through Stories. The feature gained steam on Instagram but was then integrated on Facebook. So, what exactly can you post on Facebook Stories? A Look Behind the Scenes.

Promote 93

Promote Launch Gaming Product 93

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Not all social media market research comes from active participation. But for large organizations, it’s still a critical one. Because it includes your most passionate fans.

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them. Track your results.

Campaign 136

Campaign Retail Engineering Start-ups 136

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Which Social Media Platform Should You Market Products On? Here are a few examples.

Product 98

Product Promote A/B testing Networking 98

ConversionXL

NOVEMBER 7, 2022

The importance of data storytelling: putting insights into context The three essential elements of data storytelling How to use data storytelling to compel your audience (with examples) 1. Who is your story for? Find a story your audience cares about 3. We think in stories, remember in stories, and turn experiences into stories.

Territory 109

Territory Objectives and Key Results Presentation Campaign 109

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you're feeling deja vu following the competition around Snapchat Stories , and TikTok's musical overlay features , you're not alone. Takeaways for Marketers. The good news?

UX 98

UX Launch Follow-up Start-ups 98