ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). See terms.

Objectives and Key Results 117

Objectives and Key Results Cold Call Cross-sell Engineering 117

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. minutes per session on the app—more than double Pinterest and triple the time spent on Instagram. This sets the app apart from Instagram and Snapchat, which people mainly use to post their own content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Retail 112

Retail Promote Customers Start-ups 112

Martech

SEPTEMBER 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and not all brands are quite there yet. And Instagram suggested someone for me to follow -— and how they would know that I know that person I cannot imagine. It’s all yours.

B2B 109

B2B Technology Technology Launch 109

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 103

Retail Sports Growth Campaign 103

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Otherwise, Meta will not approve your ads.

Campaign 87

Campaign Promote B2C Launch 87

Heinz Marketing

DECEMBER 19, 2021

By Carly Bauer , Marketing Coordinator at Heinz Marketing. Covers for Youtube, Instagram and Facebook. Instagram Stories to promote you or your business. From there you can then choose a new background color or theme, adjust angles, shadows, lighting, add stickers and text, and more. Fun collages and stickers.

E-commerce 73

E-commerce Angle Promote Product 73

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. In today’s rapidly evolving digital landscape, it’s essential for marketers to stay up-to-date with the latest trends and strategies in order to effectively promote their services.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". Companies with social media pages generally have a theme that relates to the organization. The use of colors, sensory details, and styling all contribute to the overall theme of a page. Let's see what they had to say.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. Now, Instagram is saying, " Hey, stop that. ". With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. One benefit of using Instagram Reels is the music embed feature.

Launch 101

Launch Commission Promote Follow-up 101

Hubspot

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack. ReciteThis.

Follow-up 101

Follow-up Strategize 101

Hubspot

OCTOBER 23, 2018

More companies are using Instagram in 2018 than ever before -- there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it's critical you consider using Instagram for your business. How to Use Instagram for Business.

Niche 78

Niche A/B testing Follow-up Campaign 78

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Hubspot

AUGUST 27, 2019

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. In short -- if your brand is on Instagram, you need to be communicating and engaging with your audience. Instagram Questions Ideas.

Entertainment 101

Entertainment Follow-up Niche Retail 101

Hubspot

SEPTEMBER 2, 2019

When opening Instagram, how often do you "swipe left to see more?" Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns.

Gaming 77

Gaming Promote Drivers/motivators Launch 77

Hubspot

FEBRUARY 5, 2020

If Pringles wants to reach a demographic within this range to promote their product, a Rick and Morty -themed advertisement via Twitter seems like a good place to start. Twitter offers short-form content, Instagram focuses heavily on visual-based content, Facebook has its own marketplace, and LinkedIn is the home of networking professionals.

Campaign 99

Campaign Lead generation Start-ups Networking 99

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

Campaign 121

Campaign Retail Gaming Networking 121

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. But, you definitely shouldn't count out other platforms -- like Instagram or Pinterest -- just yet.

Product 98

Product Promote A/B testing Networking 98

Search Engine Land

MARCH 6, 2023

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche. news articles and elsewhere). Yes 7,820 hoo.be

Construction 94

Construction Engineering Niche Networking 94

Hubspot

DECEMBER 10, 2020

In this post, I'll walk you through what Facebook Shops is and how marketers can leverage it to boost social media-driven sales in 2020 and beyond. Once a Shop is created, Facebook or Instagram Business Page followers on desktop or mobile platforms can visit the same universal store and make purchases from the app's they're on.

Launch 101

Launch Promote Follow-up Start-ups 101

Hubspot

OCTOBER 26, 2021

Many tools, such as Facebook, Instagram, and Square, make it free to actually set up and manage your online boutique (more on this momentarily ). Facebook and Instagram take 5% per transaction or a flat fee of $0.40 Since Facebook owns Instagram, this is the same process for setting up an online store on Instagram.).

Price 73

Price Up-sell Start-ups CRM 73

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? By the same token, video content marketing is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. Get the daily newsletter search marketers rely on. Choose your video formats and theme Don't try to do it all with video.

Entertainment 92

Entertainment Education Engineering Follow-up 92

Search Engine Land

JULY 13, 2023

Jack Appleby via Twitter Get the daily newsletter search marketers rely on. These are the topics to use as your theme or “hook” when creating content. Effects TikTok Effects and Filters are used to customize videos and add details, very similarly to Instagram or Snapchat filters. Or the hashtags. SUBSCRIBE See terms.

Niche 91

Niche Real Estate Engineering Follow-up 91

Search Engine Land

MAY 2, 2023

Instagram recently initiated testing for search result ads. Whether it’s video (more on that in a bit), enhanced static-image creation from Canva, or motion graphics like Storyblock or Dribbble, marketers have plenty of tools to help bring their creative to life. Get the daily newsletter search marketers rely on.

B2B 87

B2B Strategic planning Campaign Strategize 87

Hubspot

AUGUST 29, 2018

Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016. It's important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you're truly successful. Squarelovin.

Promote 78

Promote Campaign Product 78

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Here, let's explore what audience targeting is, and how you can use it in your own marketing strategy. Another benefit?

A/B testing 89

A/B testing Launch Campaign Technique 89

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach.

Legal 101

Legal Promote Follow-up Campaign 101

Hubspot

AUGUST 18, 2020

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. While AR might have been inaccessible to retail marketers in the past, could it be a revenue-generating opportunity at some point in the near future? Skeptics might say no.

Product 101

Product Retail Technology Technology 101

Search Engine Land

DECEMBER 12, 2023

Meta Though not a paid search offering, once you’ve tapped out available search volume and other Google options, Meta is another option that lets you advertise to users of the social media networks Instagram and Facebook. For example, I’ll usually advocate for one Search campaign with a couple of ad groups built around keyword themes.

Non-Profits 130

Non-Profits Campaign Networking Entertainment 130