Search Engine Land

APRIL 9, 2024

Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance. As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. You don’t want your brand to land on a list of AI fails.

CTR 111

CTR Campaign Strategize Gaming 111

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

ClickFunnels

JUNE 22, 2021

In the online marketing context, this is typically done by offering them a lead magnet (a freebie that can be accessed online or downloaded to their device) in exchange for their email address. These funnels typically look like this: The potential customer clicks through to a lead magnet landing page. What Is Lead Generation?

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages. What is a 404 page? Dollar Shave Club 13. Sprout Social 19.

User Experience 122

User Experience Sports Contact Follow-up 122

ClickFunnels

SEPTEMBER 17, 2021

What matters the most is how many people visit your lead magnet landing page since that is the entryway to your sales funnel. A conversion rate is the percentage of page visitors that took the action that you wanted them to take (“converted”). The best way to increase sales is to use the Value Ladder sales funnel.

A/B testing 235

A/B testing Conversion Sales Price 235

Search Engine Land

FEBRUARY 22, 2024

Connecting geotargets to localized landing pages. Maybe your products and services are the same across regions, but there might be specific landing pages or site experiences that require geotargeting the campaign. Geotargeting is set at the campaign level, but landing pages are set at the ad group or keyword level.

Territory 114

Territory Campaign Lead generation Strategize 114

ClickFunnels

DECEMBER 13, 2021

Okay, so before we get into the three key lead generation skills, let’s make sure that we are all on the same page regarding the terms that we are going to be using throughout this article. You create a landing page for that lead magnet. You drive traffic to that landing page. Click through to your sales page.

Lead generation 263

Lead generation Promote Contact Campaign 263

Search Engine Land

MARCH 26, 2024

Some SEOs put organic search into two simple buckets: on- and off-page SEO. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app. Why does this matter?

Real Estate 95

Real Estate Pitch A/B testing Angle 95

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers.

User Experience 92

User Experience Clients Consult Engineering 92

ClickFunnels

DECEMBER 5, 2022

The post Landing Page Advertising – How To Create Effective Ads On Your Site appeared first on ClickFunnels. Landing page advertising can be incredibly effective. It’s the best way to grow your email list and increase sales. But how can you create landing pages that convert? What Is a Landing Page?

A/B testing 148

A/B testing Objectives and Key Results Lead generation Conversion 148

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. Navigate to our ChatBot page and get ready to write prompts. About the chatbot.

Engineering 124

Engineering Launch Technology Technology 124

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Identify: The pages that experienced the highest traffic during the previous holiday season.

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

ClickFunnels

AUGUST 8, 2021

The post The Best Lead Generation Software Options For Your Business appeared first on ClickFunnels. Today we are going to discuss the six best lead generation apps. You create a landing page for that lead magnet. You drive traffic to that landing page. Create a landing page. Integrations.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

DECEMBER 19, 2021

We believe that the best way to do that is the Value Ladder sales funnel. Okay, so before we get into the nitty-gritty of building an effective lead generation sales funnel, let’s make sure that we are all on the same page regarding the terms that we are going to be using throughout this article. Introduction to Sales Funnels.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

ClickFunnels

JANUARY 11, 2023

The post 6 Awesome Business Landing Pages That Convert Like Crazy appeared first on ClickFunnels. Whether it’s a squeeze page, a long-form sales page, or a simple exit-intent pop-up, every offer needs a landing page. How, then, do you build a landing page that stands up to the challenge?

Objectives and Key Results 130

Objectives and Key Results Up-sell Non-Profits Conversion 130

ClickFunnels

AUGUST 5, 2021

Marketing terms can be confusing. Conversion Rate Optimization Best Practices What Is a Lead? What You Need To Do To Generate Leads Lead Quantity vs. Lead Quality Lead Generation Best Practices Conversion vs. Lead Generation So You’ve Got a New Lead. Conversion Rate Optimization Best Practices.

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Search Engine Land

SEPTEMBER 20, 2023

ACAs can boost ad relevance by matching ads and landing pages better, however, it means ceding control to Google’s AI. Alternatively, keep an eye out for the “Enable automatically created assets” recommendation on the Recommendations page, and simply follow the prompts provided there to get started.

Campaign 143

Campaign Engineering Process Customers 143

Search Engine Land

APRIL 22, 2024

As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Now, they evaluate how it stacks up to other pages in their indexes. Chances are you’ll lose a bit, even if it is the best because you’re shocking the system too much. But don’t panic. Take deep breaths.

Launch 113

Launch Engineering Cross-sell Trust 113

Search Engine Land

FEBRUARY 20, 2024

For companies with finite resources, this means that over time, budgets allocated to other areas, such as infrastructure, code base, performance, content publication, marketing or brand building drop. Factors that play a role include: The volume of landing pages. Get the daily newsletter search marketers rely on.

Gambling 115

Gambling Cross-sell CTR Represent 115

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. Most marketers use email lists, so you need to have a good one to compete. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 135

Engineering Non-Profits A/B testing Growth 135

Salesforce

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content.

Service 105

Service Presentation Follow-up Contact 105

Search Engine Land

MARCH 14, 2024

Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Why we need to test SEO strategies Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO.

A/B testing 110

A/B testing Click Through Rate UX Engineering 110

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” .”

CTR 99

CTR Click Through Rate User Experience Conversion 99

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 131

Product Territory Niche Engineering 131

Search Engine Land

JANUARY 10, 2024

Build dedicated landing pages We typically start our campaigns by driving traffic to the homepage of a website. If it doesn’t perform as well as we’d like, we build a dedicated landing page. The objective of a dedicated landing page is to be: Relevant. It’s ready, so we see how it goes.

Campaign 135

Campaign CRM UX Up-sell 135

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Enhanced content visibility through SEO best practices Merging SEO insights with PR strategies transforms traditional content into search-friendly, user-friendly assets.

Objectives and Key Results 119

Objectives and Key Results Strategize Non-Profits User Experience 119

Search Engine Land

JUNE 22, 2023

Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers. Microsoft bots examine ads along with the landing pages associated with them, before using its audience intelligence signals to match that content with relevant audiences.

Campaign 97

Campaign Networking User Experience Launch 97

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Consult 113

Consult Follow-up Conversion Contact 113

Search Engine Land

FEBRUARY 26, 2024

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Get the daily newsletter search marketers rely on.

UX 126

UX Engineering Follow-up User Experience 126

Search Engine Land

NOVEMBER 22, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Promote 114

Promote Retail Engineering Price 114

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.

Niche 121

Niche Promote Campaign Launch 121

Search Engine Land

MARCH 1, 2023

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer.

Real Estate 102

Real Estate Sports Entertainment Service 102

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. ” Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms.

Campaign 114

Campaign Engineering Closing Conversion 114

Search Engine Land

SEPTEMBER 29, 2023

Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. What are some best practices I need to know before starting?” Why we care. SUBSCRIBE See terms.

Launch 120

Launch Process Campaign Promote 120

Search Engine Land

DECEMBER 27, 2023

By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper: ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?

Engineering 125

Engineering Follow-up Launch Start-ups 125

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success. This article covers the key elements that should be optimized on every page for the best SEO results.

User Experience 122

User Experience Engineering Follow-up Technique 122