Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B 107

B2B B2C Entertainment Education 107

Search Engine Land

JUNE 27, 2023

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. Google’s new ad type announcements at Google Marketing Live (i.e., Chopping an existing video to test shorter lengths.

A/B testing 91

A/B testing CTR Campaign User Experience 91

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Strategize 128

Strategize Education Price Service 128

Search Engine Land

AUGUST 2, 2023

The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. The new mobile-first vertical pilot could also help brands to improve their reach by sharing live videos in the Shorts feed. Why we care.

Launch 97

Launch User Experience Engineering Conversion 97

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. YouTube is also exploring monetization options for this format. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021. Why we care.

Represent 114

Represent Conversion Product Customers 114

Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Video view Campaigns. Balanced (5% reach). Broad (10% reach).

Campaign 99

Campaign Launch Engineering Conversion 99

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. So why aren’t more companies repurposing event sessions into new formats and assets for different parts of the lifecycle funnel?

Campaign 118

Campaign Relationship building Pipeline Strategize 118

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. What does this mean for marketers? What is video content? ” Nope. It’s there.

Entertainment 92

Entertainment Education Engineering Follow-up 92

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 136

Entertainment Sports Niche Retail 136

Search Engine Land

FEBRUARY 1, 2023

Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020.

Gaming 90

Gaming User Experience Sports Follow-up 90

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. It’s also important to consider format and platform.

Niche 125

Niche Negotiate Legal Contract 125

Hubspot

JUNE 30, 2021

As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. To help you, we decided to ask consumers what type of video formats they watch the most. Best Video Format for Instagram. Best Video Format for Instagram. How Long Can Instagram Videos Be?

Networking 101

Networking 101

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Follow-up 117

Follow-up Growth Engineering Technology 117

Heinz Marketing

MARCH 29, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. Why Incorporate Video? With such a large volume of emails to do something about, most people feel overwhelmed and delete, delete, delete the ones they can live without—these are most likely your marketing emails. How to Incorporate Video.

B2B 108

B2B Follow-up Up-sell Sales 108

ClickFunnels

DECEMBER 14, 2021

Many people confuse sales funnels with marketing funnels — which is the higher-level process of awareness/interest/desire/action that all companies must analyze and document…. what eCommerce marketer or entrepreneur wouldn’t want to learn how to build that ? Get To Know Your Target Market. Where do they live?

Launch 278

Launch Sales Price Start-ups 278

Search Engine Land

OCTOBER 10, 2023

There are now multiple search properties and formats (text, image, video, virtual reality, augmented reality, etc.) Digital video platforms (e.g., It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Consumption trends. Omnichannel maturity.

Objectives and Key Results 107

Objectives and Key Results X-functional Intrinsic Construction 107

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Construction 93

Construction Entertainment Start-ups Follow-up 93

Hubspot

MAY 28, 2020

billion hours of live video. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics. Which live videos do consumers actually watch?

Entertainment 98

Entertainment Education Gaming Trust 98

Search Engine Land

FEBRUARY 15, 2023

A video ad network is a company that connects publishers and advertisers. Both ad networks and exchanges facilitate the media buying process , but “ad networks are like stockbrokers in the stock market that help you buy the right stocks according to your requirement. But what’s the difference between an exchange and a network?

Gaming 90

Gaming Networking Campaign Angle 90

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. Length of videos is always a great way to start, but creative variables must also be considered. Viewers can skip the video after five seconds.

High impact 90

High impact Objectives and Key Results Campaign Launch 90

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B 52

B2B B2C Entertainment Education 52

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. Live content follows the same idea. Can you download Facebook Live videos?

Contract 100

Contract Campaign Product Conversion 100

Search Engine Land

NOVEMBER 28, 2022

Google refers to schema markup as “structured data format.” ” Think of schema markup (or structured data format) as the language needed to create structured data. Schema markup (or structured data format) is required before you can move on to structured data. Video rich results. Structured data.

Real Estate 99

Real Estate CTR GTM Engineering 99

Sales Pop!

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Education 59

Education Real Estate Trust Engineering 59

Martech

SEPTEMBER 27, 2023

Furthermore, as your best-selling items are most likely to go out of stock, this adversely affects the bidding algorithm as Google’s latest signals perceive these products as live but unproductive, pushing them down the priority list when they are back in stock.

Price 103

Price CTR Campaign Click Through Rate 103

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. Why does it matter?

UX 97

UX Transportation Trust Engineering 97

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. 67% of marketers in 2020 were increasing their investment in webinars. Webinar Stats To Know.

Presentation 92

Presentation Promote Conversion 92

Martech

FEBRUARY 17, 2023

.” An established Google partner Adswerve is a long-standing Google partner, providing services related to Google products to agencies, analysts, marketers and publishers. Dig deeper: Does ChatGPT pose an existential threat to marketers? ” Adswerve also has an Adobe Analytics practice. ” Bumps in the road?

Conversion 92

Conversion Gaming Presentation Start-ups 92

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. But how will marketers ride this wave? They could be streaming on a smart TV while consuming even more content on their phone, especially when watching live events. “We Ads will allow them to pay less.

Sports 110

Sports Cross-sell Price Entertainment 110

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121

Retail X-functional Launch Non-Profits 121

Sales Hacker

JANUARY 31, 2022

Lockdowns and working from home blurred the divide between our professional and personal lives. That all changed with the pandemic-driven rise of video, audio, and instant messenger. We also saw a marked preference for video communications over written formats like emails and blog posts.

Represent 108

Represent B2B Construction Meeting 108

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. The internet has irrevocably shifted the media landscape format with major implications for advertisers. Both CTV and OTT can also include video-on-demand (VOD) services.

Campaign 78

Campaign CTR Gaming Service 78

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

Product 100

Product Service Up-sell Trust 100

Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Additionally, in the last few years we've seen a rise of live video as an effective marketing channel.

Gambling 77

Gambling Entertainment Education Launch 77

Heinz Marketing

MAY 22, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. In addition to this being true for everyone in their personal lives, it’s also true for B2B marketers and their businesses. As this crisis continues, companies are tightening up their target account lists and market focus.

B2B 98

B2B Presentation Consult Prospecting 98

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. Younger millennials (ages 25-34) consume content across all formats equally. For example, his most-watched video is “Would You Fly To Paris For A Baguette?”

Sports 93

Sports Gaming Entertainment Follow-up 93