Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Campaign management software helps keep stakeholders organized. Organization.

Campaign 102

Campaign Assembly Line Launch Government 102

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Drivers/motivators 106

Drivers/motivators Growth Product Technology 106

Martech

MARCH 27, 2024

They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. In the meantime, it’s a good idea to use this period to do what’s needed to clean up your databases so you’re ready to leverage these new tools. Can you blame them? Get MarTech!

Territory 128

Territory CRM Manufacturing Pipeline 128

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 124

Tradeshows B2B Meeting Follow-up 124

PandaDoc

MAY 15, 2024

The right lead nurturing software, platforms, and tools can make the job easier and more effective. Marketing-qualified leads (MQLs) MQLs come onto your radar via marketing, perhaps by engaging with content. Look into personalization automation to make your lead nurturing content as personal and relevant as can be.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

Territory 97

Territory Technology Technology Customer Relationship Management 97

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. Which approach and tools should you implement to make the most of this potential? A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. In the U.S.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 120

B2B Drivers/motivators CRM GTM 120

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 81

Campaign Assembly Line Launch Government 81

PandaDoc

MAY 7, 2024

Simplify the lead management process with PandaDoc’s all-in-one software tool. Better budget allocation A good return on your marketing budget is another benefit of lead management. Lead management software can also help you manage engagement and marketing strategies like email campaigns.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Campaign 131

Campaign Cross-sell Contact Follow-up 131

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Without further ado….

B2B 123

B2B Objectives and Key Results CRM Campaign 123

Martech

MARCH 26, 2024

This involves analyzing customer data, behaviors and preferences specific to each channel and tailoring marketing efforts accordingly to optimize results. Combining optichannel approaches with an omnichannel strategy can certainly enhance the efficiency and effectiveness of a company’s overall marketing efforts.

A/B testing 114

A/B testing Customers Technology Technology 114

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. Fuel for your marketing strategy. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI.

CRM 129

CRM Retail Technology Technology 129

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

E-commerce 69

E-commerce Niche Real Estate Healthcare 69

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 115

Technology Technology B2C Government 115

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

Territory 125

Territory Launch Consult Technology 125

Salesforce

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation? This will help.

Teamwork 98

Teamwork Start-ups Process Closing 98

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Technology 119

Technology Technology Drivers/motivators Presentation 119

Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 107

Real Estate Campaign Conversion Pitch 107

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 109

Strategic planning Technology Technology Strategize 109

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Campaign 117

Campaign B2B Follow-up Pipeline 117

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Building safeguards through layers of automation.

Trust 86

Trust Campaign Drivers/motivators Growth 86

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Other players in the space include Reachdesk and Postal. Why we care.

Prospecting 107

Prospecting Process Customers Sales 107

Sales Pop!

APRIL 17, 2024

Thankfully, choosing the right vacation rental software can provide your rental business with a hub for managing many of the most common activities needed to maintain and promote vacation properties. Let’s look at some common vacation rental problems that could be solved through modern management practices and better software.

Commission 52

Commission Hospitality Price Manufacturing 52

Martech

FEBRUARY 13, 2024

Any tool in your arsenal that doesn’t directly contribute to these goals might end up as costly “shelfware.” ” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities. Which key goals will your marketing efforts affect?

Objectives and Key Results 104

Objectives and Key Results Cross-sell Strategize Retail 104

PandaDoc

MAY 9, 2024

Sales enablement tools like CRM platforms help increase sales velocity. Document workflow software like PandaDoc increases close rates and shortens sales cycle lengths. You may be in several markets and have many target audiences. Likewise, you can calculate sales velocity for different teams, products, regions, and markets.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Competitive pressure is surely a driver for increased market investment, moving forward. over the coming years.

B2C 108

B2C Drivers/motivators Technology Technology 108

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. This is the new face of effective marketing! Can I use AI for marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Campaign 145

Campaign B2B Technology Technology 145

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 126

B2B Technology Technology Pipeline 126

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.*

Pitch 114

Pitch Contact Follow-up Clients 114

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Technology 109

Technology Technology Customer Relationship Management Negotiate 109

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

B2B 129

B2B Campaign CRM Drivers/motivators 129

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Agent Copilot leverages this data alongside AI to automate processes. 74% say that AI has positively impacted their ability to upsell or cross-sell.

GTM 59

GTM Cross-sell Price Contact 59