Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing.

Promote 101

Promote Retail Launch Education 101

The Digital Technology

APRIL 30, 2023

Here digital marketing comes in. Digital marketing allows you to attract new audiences to your business and make them purchase from you. However, digital marketing [.] This space is becoming more and more competitive. How can you stand out in this cutthroat competition?

Engineering 52

Engineering 52

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Product 52

Product Sales CRM Drivers/motivators 52

Hubspot

APRIL 17, 2019

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as they reach. Video Marketing Tips. More views means more leads and customers, right?

Entertainment 78

Entertainment Follow-up Start-ups Product 78

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. What types of lead scoring can I apply to existing customers? Please list each lead type, how to score them, and what actions should be taken for marketers and sales to approach these leads.

Cross-sell 101

Cross-sell Customers Referrals Lead generation 101

Search Engine Land

MAY 9, 2024

The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer). This format type gained visibility in SGE for queries specific to apparel. This warning now appears across industries and query types. Search results without SGE increase. More warnings. The report.

Launch 127

Launch Product 127

Martech

MAY 17, 2024

Add earned media — a specific type of PR — to the mix, and things get even murkier. For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. Earned media is about building brand awareness, credibility and market share through third-party validation.

Legal 72

Legal Launch Campaign Trust 72

Search Engine Land

FEBRUARY 22, 2024

Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Marketers have long claimed that Google is pushing automation to gain more advertising control. Get the daily newsletter search marketers rely on. Why we care. First spotted. Made me smile.”

Campaign 114

Campaign Consult Engineering Promote 114

Search Engine Land

MAY 17, 2024

TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. TikTok wants to give creators more flexibility and the ability to experiment with new types of long-form content (e.g., Why we care. Not widely available.

Education 94

Education Launch Follow-up Engineering 94

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

Objectives and Key Results 94

Objectives and Key Results Niche Networking Campaign 94

Martech

APRIL 25, 2024

IAB partnered with Guideline, which drew on ad billing data and market estimates for the report. Qualitative research was supplied by Advertiser Perceptions. The full report can be accessed here. The research is based on ad spend and produces some minor deviations from IAB’s reports on ad revenue.

Retail 108

Retail Growth Process Advertising/ Marketing 108

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.

Product 82

Product Pipeline Growth Customers 82

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. ” Predictive analytics uses past data to answer questions about the future, e.g. “How will this type of email campaign perform with this type of audience?”

CRM 98

CRM Sports Campaign Conversion 98

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. Interview edited for length and clarity.)

Healthcare 90

Healthcare Technology Technology Sports 90

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B testing 123

A/B testing B2C Appointment Campaign 123

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

B2B 79

B2B Angle X-functional Trust 79

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Territory 116

Territory Market share Legal Strategize 116

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 117

Tradeshows B2B Meeting Follow-up 117

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

MAY 13, 2024

Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. They are critical to scalable return on investment.

Growth 96

Growth B2B Launch Follow-up 96

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Niche 126

Niche Negotiate Legal Contract 126

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Strategize 93

Strategize Campaign Technology Technology 93

Search Engine Land

MAY 3, 2024

For marketers with established marketplace sales, this represents a potentially big new piece of their Google Ads strategy. With no need for a site or merchant center, the cost is much lower than most other types of Google Ads tactics (i.e., Why we care. a massive opportunity for small businesses with a limited budget).

Represent 117

Represent Campaign Launch Promote 117

Search Engine Land

FEBRUARY 22, 2024

Although there are no breaking changes, there are several new features available through the updated Google Ads system: Recommendations based on your specified settings, such as recommendation types or advertising channel types, which could be helpful when creating a campaign. Get the daily newsletter search marketers rely on.

Launch 112

Launch Campaign Clients Service 112

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Get the daily newsletter search marketers rely on. Yet, as paid media (i.e., Business email address Subscribe Processing.

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Search Engine Land

FEBRUARY 29, 2024

Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. The study also looked at different ad types combined with text-based SGE snippets. ” Get the daily newsletter search marketers rely on. Why we care.

Niche 131

Niche Retail Presentation Closing 131

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the primary types of email segmentation? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Get the daily newsletter search marketers rely on.

B2B 108

B2B X-functional UX Campaign 108

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This information lets you create more personalized and effective marketing campaigns.

B2B 106

B2B Construction Drivers/motivators Campaign 106

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic.

Engineering 135

Engineering Entertainment Market share Consult 135

Search Engine Land

NOVEMBER 30, 2023

Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Get the daily newsletter search marketers rely on.

Technology 107

Technology Technology Conversion Product 107

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on.

Campaign 100

Campaign Strategize Follow-up Consult 100

Search Engine Land

APRIL 10, 2024

This year’s upcoming Google Marketing Live is expected to announce further shifts in AI, which may include how prevalent Maps are in the user journey. What campaign types should run? Once your store’s information is ready to be advertised, it’s time to determine which campaign type is best for your business.

Campaign 104

Campaign Territory Promote Engineering 104