Salesforce

AUGUST 1, 2022

Zero to Three (ZTT) is a nonprofit that has worked with families and young children for the last 45 years. Nonprofit Success Pack (NPSP) is a Salesforce.org app that improves our fundraising and donor management to effectively work with donors, prospects, funders, sponsors, and the sales pipeline.

Technology 52

Technology Technology Healthcare Government 52

Hubspot

OCTOBER 13, 2016

And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign. Are You Ready for #GivingTuesday?

Campaign 75

Campaign Healthcare Promote Follow-up 75

Sales Hacker

AUGUST 24, 2022

You can even get involved — we’re giving 12 individuals the opportunity to deliver a 5-minute pitch to a VIP panel made up of 20+ of SaaS’ top sales, marketing, and venture capital executives. You don’t need to be involved with a specific cause to serve as a board member for a nonprofit organization. Learn more here.).

Intrinsic 93

Intrinsic Networking Angle Sales 93

Lead Fuze

JUNE 22, 2023

What is a specialist marketing agency and how can it benefit your business? As the digital realm progresses, so too does the intricacy of marketing approaches. Specialist marketing agencies have emerged as key players in navigating this dynamic environment. What are the benefits of using a specialist marketing agency?

E-commerce 40

E-commerce Objectives and Key Results Lead generation Campaign 40

Hubspot

OCTOBER 9, 2015

Fundraising is shifting to online channels right along with the times. of nonprofits, less than 10% of their total fundraising comes from online donations. That low percentage seems illogical given how much online fundraising has risen in popularity in recent years. Why Nonprofits Struggle with Donor Retention.

Territory 71

Territory Campaign Education Follow-up 71

Hubspot

OCTOBER 9, 2013

There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it''s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission.

Education 78

Education Networking Promote Campaign 78

Hubspot

AUGUST 20, 2013

More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs. With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization''s story through content to help inspire you to tell your own nonprofit''s story.

Construction 74

Construction Territory Technique Campaign 74

Hubspot

APRIL 24, 2014

Nonprofits have a lot to communicate. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector. Data uncertainty prevents nonprofits from segmenting.

Non-Profits 72

Non-Profits Education Technology Technology 72

Hubspot

SEPTEMBER 4, 2013

Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media. Sounds like a nonprofit inbound marketer''s dream, right?

Networking 78

Networking Follow-up Campaign Technology 78

Hubspot

APRIL 8, 2014

In the first part of this series , I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. What a waste!".

Follow-up 62

Follow-up Customers Sales 62

Hubspot

JANUARY 30, 2014

Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. 14 Inbound Marketing Myths Nonprofits Should Stop Believing.

Technology 75

Technology Technology Start-ups Networking 75

Hubspot

JUNE 18, 2013

million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them. So, how does a nonprofit stick out from the pack? So, how does a nonprofit stick out from the pack? Historically, nonprofits have put themselves and their mission first.

Campaign 77

Campaign Launch Networking Retail 77

Hubspot

MARCH 18, 2014

The shift for entrepreneurs to get ideas funded online has opened up a new market for innovation, and changed how organizations raise funds and awareness for their mission. This should protect the contributors and donors, as well as guarantee that funds will not be frozen during a nonprofit’s fundraising campaign.

Campaign 69

Campaign Manufacturing Government Legal 69

Hubspot

FEBRUARY 13, 2015

What is one of the most valuable aspects of a member-based, nonprofit organization? I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. This is useful information for creating targeted marketing campaigns.

Campaign 72

Campaign Strategize Contact Follow-up 72

Hubspot

JANUARY 23, 2014

A common rule of thumb that''s now pervasive among brand marketers and savvy tech buffs is the so-called "rule of thirds.". While this formula works for most individuals and businesses, it''s curiously and uniquely inadequate for nonprofit organizations. Every nonprofit has a mission and cause for which they advocate.

High impact 77

High impact Represent Education Follow-up 77

Hubspot

OCTOBER 30, 2013

Here''s something companies nationwide may not realize: Giving Tuesday isn''t just for nonprofits. Many companies are taking it one step further and designing Giving Tuesday-branded products to sell and then donating the proceeds to a specific nonprofit. 5) Provide technology for nonprofit to use on Giving Tuesday.

Sports 70

Sports Angle Consult Networking 70

Hubspot

SEPTEMBER 1, 2016

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. Someone who made donation a month ago probably isn't ready for another fundraising email.

Click Through Rate 50

Click Through Rate Drivers/motivators Campaign Prospecting 50

Hubspot

MAY 21, 2013

The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won''t be able to add to the strong foundation of your future fundraising efforts. How to Shift Your Nonprofit''s Fundraising Focus. Strengthen and grow your core.

Growth 71

Growth Start-ups Networking Campaign 71

Hubspot

MARCH 20, 2014

We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. Marketers and fundraisers alike will find the results fascinating and, at times, alarming. An overwhelming majority of nonprofits list Facebook as their primary social network.

Networking 77

Networking Represent Product 77

Hubspot

JANUARY 9, 2014

This year, we want to help your organization take the first steps to implementing an effective online strategy to raise awareness, engage new (and old) constituents, and fundraising for your organization the right way. It''s up to you to make the changes and forge ahead this year to become a rockstar inbound nonprofit.

Campaign 72

Campaign Networking Start-ups Engineering 72

Hubspot

JANUARY 21, 2014

Many nonprofit organizations have already begun experimenting with using Instagram -- and some are really rocking it. Want to use Instagram Video as a tool in your marketing? Here are six easy-to-implement ideas for your nonprofit’s first video. 1) Fundraising Support. nonprofit Video'

Campaign 70

Campaign Education Promote Pitch 70

Hubspot

FEBRUARY 20, 2014

While there are many social networks available to nonprofit marketers to increase cause awareness, site traffic, and donations, only one corporate account can exist on each network. Why Leverage Employees for Social Media Marketing? Not everything that your employees post has to come from the marketing department.

Networking 75

Networking Referrals Follow-up Promote 75

Hubspot

FEBRUARY 4, 2014

If you haven’t come up with a donor persona for Millennials and aren''t practicing inbound marketing to engage these tech-savvy Generation Y members, though, then keep reading. Now, this is by no means an absolute definition of the ideal Millennial your organization should be marketing to. Four-time online fundraiser.

Follow-up 69

Follow-up Launch Promote Technology 69

Hubspot

JANUARY 2, 2013

A new year means a clean slate for your organization’s fundraising strategy. So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. Sharing fundraising news or tips? Good luck!

Campaign 74

Campaign Networking Follow-up Start-ups 74

Hubspot

DECEMBER 18, 2013

In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation.

Government 62

Government Pitch Follow-up Networking 62

Hubspot

APRIL 3, 2015

Smart brands, both for- and nonprofit, are figuring this out at breakneck pace. And what features of these 16 can you repurpose for your marketing efforts? The ads make us care – not about the product, corporation or nonprofit, but about the people in the situations they portray. 1) Marketing Should Provide Immediate Value.

Teamwork 71

Teamwork Territory Entertainment Promote 71

Hubspot

MAY 11, 2018

There are no fundraising targets or deadlines. Whether you want to bring a family recipe to market, create cutting-edge open hardware, or build electronics, Crowd Supply can help. For nonprofits and cause-based organizations exclusively, their most successful campaigns raise an average of $7,000. Crowd Supply. StartSomeGood.

Launch 89

Launch Product Price Legal 89

Hubspot

SEPTEMBER 7, 2013

They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it.

Cold Call 78

Cold Call Follow-up Networking Contact 78

Hubspot

FEBRUARY 2, 2016

Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. Here’s how you can use email marketing to fight this challenge head-on. What gives?

A/B testing 71

A/B testing Entertainment Campaign Education 71

Hubspot

FEBRUARY 21, 2014

With online channels like social media, email marketing, content marketing, and blogs, in addition to all the conventional fundraising tactics, the fundraiser''s toolbox is growing and the tools in the toolbox are becoming more diverse. The most important tool in a fundraiser’s toolbox is performance measurement.

Campaign 72

Campaign Growth Process Conversion 72

Hubspot

JANUARY 6, 2014

Organizations like Pencils for Promise, DoSomething.org, and Wounded Warrior Project use this app for their endurance fundraisers to log miles during events and as year-round fundraisers. Check-in for Good is very similar to Foursquare, but for nonprofits. mobile marketing nonprofit' 3) One Today.

Campaign 73

Campaign Networking Contact Start-ups 73

Hubspot

JUNE 15, 2016

No matter the industry, marketing professionals know that appealing to the “buyer” (donor, client, member) takes a whole lot more than a snazzy logo and nice website. Especially for nonprofits , one of the best ways to attract and engag e audiences is with compelling stories. 1) A Relatable Character. 3) The Problem. 4) Solution.

Drivers/motivators 49

Drivers/motivators Education Start-ups High impact 49

Hubspot

MARCH 25, 2014

In the early days, Wendy’s adopted an up-and-coming marketing strategy to share the foundation''s mission with customers and to raise money. They called it cause marketing. What is cause marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.

Retail 70

Retail Promote Launch Start-ups 70

Hubspot

SEPTEMBER 3, 2013

With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. Email fundraising response rates have also dropped 21% and advocacy rates dropped 8% since last year (find more surprising email marketing stats here ).

CTR 73

CTR Click Through Rate Follow-up Campaign 73

Hubspot

SEPTEMBER 17, 2015

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. Social proof can have a profound impact on nonprofit missions.

Campaign 77

Campaign Profit margin Customer Relationship Management Trust 77

Hubspot

SEPTEMBER 20, 2013

A recent study commissioned by the Better Business Bureau''s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability" raise considerably greater amounts of money via donations - 8%, to be precise - than other organizations that don''t abide by the group''s guidelines.

Commission 68

Commission Government Finance Campaign 68

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " We can be unique, differentiated, and intentional with our fundraising efforts. 1) Communication Frequency.

Government 70

Government Strategize Strategic planning Drivers/motivators 70