SaaStr

FEBRUARY 27, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: As You Scale, About Half Your Team Will Be in Sales and Marketing. company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman.

Growth 99

Growth Engineering Product Sales 99

SaaStr

FEBRUARY 20, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Dear SaaStr: Should We Pay Our Sales Reps on Renewals? company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman. SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan.

Growth 91

Growth Sales Product Customers 91

Hubspot

SEPTEMBER 5, 2018

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. That is, until I started learning about flywheels. Flywheels are used in cars, trains and power plants. Why the Flywheel Framework Matters.

Growth 78

Growth Promote Prospecting Education 78

SaaStr

JUNE 25, 2023

As we gear up for SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the years, that we can still learn from today. Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals.

Growth 72

Growth Product GTM Presentation 72

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Go-To-Market Strategy for __.

Go To Market 77

Go To Market Lead generation Launch Service 77

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. Even if we knew how to get VC money (we didn’t), no one would fund our vision anyways. It was a dumb decision. Source: G2.

Engineering 91

Engineering Growth Niche Start-ups 91

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Google maintains a strict separation between our search business and our advertising business.”

Real Estate 131

Real Estate Commission Conversion Trust 131

Partners in Excellence

AUGUST 8, 2022

Friction in customer support, as the article points out, could create difficulty for our customers. But understanding this friction is really important to us, it helps us learn more about our customers, their difficulties, challenges, how we could better serve them. Likewise, we experience friction within our organizations.

Contact 79

Contact Up-sell Customers Sell 79

SaaStr

DECEMBER 9, 2021

With so many amazing sessions at SaaStr Annual 2021, we couldn’t possibly pick our favorites, so we dug into the most popular as selected by you! company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman (video starts at the beginning of Abhinav’s talk). Building a $5.6B

Growth 90

Growth Product Customers Sales 90

Heinz Marketing

DECEMBER 1, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 13 Common Email Marketing Mistakes to Avoid. Replacing the Sales Funnel with the Sales Flywheel. Maybe it’s time for the sales flywheel.

Consult 78

Consult B2B Sell Sales 78

Lead Fuze

JUNE 29, 2023

This query is often posed by those in the marketing, recruitment, and business worlds. It helps you understand your customers’ mindset and tailor your marketing efforts accordingly. It’s like trying to solve a Rubik’s Cube that keeps changing colors based on market trends and customer feedback.

A/B testing 52

A/B testing CRM Technique Sales 52

Martech

JULY 18, 2023

The impact on retail and ecommerce is growing, so marketers can’t ignore them. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. They’re all at different stages.

Retail 88

Retail Networking Strategic partnership Campaign 88

SalesLoft

DECEMBER 1, 2021

One of the biggest challenges for B2B sellers is competing in oversaturated markets. For example, we pulled this compelling stat from a business case we created working with our client FedEx: “ 3M’s implementation of Salesloft in the US and Canada occurred during the pandemic with the inside sales team working remotely.

Product 52

Product Drivers/motivators B2B Strategize 52

SaaStr

JUNE 29, 2021

Ok it’s time to grab your spot at the top sessions for SaaStr Money 2021 on July 14: The line-up of workshops and small sessions is incredible, and it’s FREE as part of our last Mega Digital Event before 2021 Annual. From $50k ARR to $10m+ ARR: Unlocking Growth Flywheels with Smart Cash Management with Capchase.

Growth 95

Growth Customers Sales 95

Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and B2B is becoming more experiential. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Why we care.

B2B 106

B2B E-commerce Customers B2C 106

SaaStr

DECEMBER 6, 2022

On Balancing Compliance and Growth: Compliance, for any sub-category in SaaS, whether it’s marketing following GDPR compliance or your product team following FinTech compliance – it’s binary. If people lose confidence in your company, it has a flywheel effect on your ability to do business.

Growth 95

Growth Legal Finance Launch 95

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Objectives and Key Results 101

Objectives and Key Results Promote Launch Referrals 101

SaaStr

JUNE 6, 2022

Perret speaks of it this way: “We grow very much as a flywheel. That allows us to have a very different go-to-market strategy. They get paid on a usage basis for the amount of data or utility a customer gets from the application. Little by little, doing work, getting more installs, then that pays off years down the line.

Account management 97

Account management Engineering Technology Technology 97

SaaStr

SEPTEMBER 1, 2021

Sales and marketing must work together cohesively to produce optimal results. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. According to Peters’ research, 61% of marketers say that generating traffic and leads is their top challenge.

Cross-sell 79

Cross-sell Contract Pipeline Strategize 79

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. Why performance marketing isn’t effective.

E-commerce 80

E-commerce Finance Conversion B2B 80

Heinz Marketing

APRIL 8, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. It’s safe to say that’s not how we want our prospects or customers to feel. A large, active community creates its own flywheel effect. Our President here at Heinz Marketing, Matt Heinz, co-moderates a weekly community session for CMOs – CMO Coffee Talk.

B2B 109

B2B Intrinsic Drivers/motivators Appointment 109

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

B2C 114

B2C Sports Referrals Non-Profits 114

Hubspot

NOVEMBER 20, 2023

Imagine you are the founder and manager of a company that once sold project management software to IT companies, but now, you’re expanding your focus to marketing agencies — specifically catering to internal marketing teams. AI could help write personalized email templates that target the specific role of your target audience.

Sell 69

Sell Territory Niche Up-sell 69

Hubspot

FEBRUARY 4, 2021

We're taking our first steps in that direction today with an acquisition that we believe will help HubSpot deliver on the diverse content needs of entrepreneurs, startups, and scaleups across the mediums they love. Today, B2B brands can be a daily part of their customers' lives before they even use their product. Learn more here.

Education 101

Education B2B Launch Promote 101

SaaStr

FEBRUARY 16, 2022

Over the years, though, Asthana has learned a lot about what can go wrong while building a market-leading company and how to avoid those missteps before they happen. He also observed that after product-market fit had been achieved, companies would only ever have to worry about marketing and sales. Verify product-user fit.

Product 97

Product Growth Education Launch 97

SaaStr

MARCH 2, 2022

Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. . Market demands may force you to shift from your original idea. Our teams thrive on community engagement.

A/B testing 84

A/B testing Pipeline Launch Growth 84

Hubspot

APRIL 22, 2020

In the HubSpot Academy courses and certifications tab , you'll find courses covering a range of marketing, sales, and service topics. This course is helpful for anyone in marketing, whether you're creating or brainstorming content ideas for your campaigns. Using HubSpot's Free Marketing Tools. How to Build a Paid Media Strategy.

Education 101

Education CRM Campaign Start-ups 101

Sales Hacker

DECEMBER 20, 2018

The solution is wrapped up in the Sales Flywheel where the customer experience is at the center. It’s up to us as salespeople to discover our strongest talent and then optimize accordingly. The customer experience is touched by all areas of the business including marketing, sales, client services, and customer service.

Customers 64

Customers Cross-sell Technology Technology 64

Hubspot

JANUARY 23, 2019

But our leadership team pushed back on me. Of particular concern was the communication around our pricing and how customers got billed. And feedback made it clear that, when it came to pricing, our most unhappy customer segment were customers at the Marketing Hub Professional and Enterprise levels -- so that’s where we dug in.

Customers 70

Customers Contract Price Contact 70

Hubspot

APRIL 2, 2020

Demand on this channel grew faster than our ability to hire coaches, so we scaled our live chat programs with chatbots. Above all else, our goal was to create a remarkable customer experience with conversational marketing. This came from our deep belief that "how you sell is why you win".

Conversion 85

Conversion E-commerce Engineering Technology 85

Hubspot

JUNE 25, 2019

It’s this focus on the customer experience throughout marketing, sales, and services that puts force into your flywheel, turns your customers into promoters, and drives a growth engine for your business. With yesterday’s acquisition of Flywheel , the company is well positioned to continue on that trajectory.

Engineering 74

Engineering CRM Growth Promote 74

Partners in Excellence

JUNE 5, 2019

We misunderstand the concept of friction in sales and marketing. But there’s another important aspect of friction that’s absolutely critical and essential to our shared success with our customers. The same thing applies in business, sales and marketing. Selling and marketing cannot be frictionless.

Sales 59

Sales Engineering Up-sell Sell 59

Hubspot

MAY 1, 2020

I know I've talked about this before (if you've read some of my other blog posts , you might know this already), but I love Taco Bell's marketing. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer. That's why we're going to discuss corporate marketing today.

Education 92

Education Trust Campaign Service 92

Outreach

FEBRUARY 2, 2021

Every year, our Unleash conference gets bigger and bigger. We work with some of the most seasoned sales leaders across various industries, our amazing partners and sales engagement consultants, and of course famous keynote speakers like Chris Voss, Carey Lohrenz, and Guy Raz. At Outreach, we really “drink our own champagne.”

A/B testing 40

A/B testing Pipeline Sales Consult 40

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Cold Call 42

Cold Call Trust B2C Go To Market 42

Highspot

NOVEMBER 24, 2021

Faced with shifting market dynamics and an ever-changing world of work, enablement practitioners must double down on delivering exceptional experiences to their revenue teams now to find success in the quarters to come. Our VP of Strategic Services, Steve Hallowell, dives deeper into what putting these elements into practice looks like here.

Cross-sell 52

Cross-sell High impact Go To Market Strategize 52

Hubspot

FEBRUARY 6, 2019

To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. We want to make it easy for our customers to orchestrate all of this. In collaboration with our growing collection of platform partners, we made great progress in that mission over the past year.

Launch 76

Launch Sports CRM Pipeline 76