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Email marketing 101: The five basics

Martech

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

Follow-up 130
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10 reasons why email is more important than ever

Martech

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. Email signatures are not new. Get the best out of every email you send out.

Contact 130
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Different Sign-offs & When You Should Use Them

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. Having proper email etiquette at work can help set you up for success when communicating with other professionals. Email etiquette is a highly valued skill that every professional should have in their tool belt and know how to use effectively.

Clients 107
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Two-thirds of marketers report mid-year budget cuts

Martech

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Why we care. Get MarTech!

Campaign 110
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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. Few professionals would sell something to someone who wouldn’t benefit from what they sell. This is too haphazard to be called professional sales. Passivity Dressed in Entitlement.

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3 Tips to Prepare Your Data for the AI Era

Salesforce

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. That’s where the Signature Success Plan comes in. Get the guide 1.

CRM 59
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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot

But only one type of tool is considered "effective" by 78% of global sales professionals. Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year.

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