Search Engine Land

MARCH 14, 2024

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. Free-form ads allow advertisers to share in-depth information with Reddit by combining multiple media types with the help of ready-made template, including: Image. Why we care.

Launch 89

Launch Closing Promote Growth 89

Search Engine Land

NOVEMBER 29, 2023

Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Engage with the Reddit community.

Launch 104

Launch A/B testing Education Clients 104

Search Engine Land

OCTOBER 5, 2023

Reddit has updated its on-demand learning hub with new features, courses and certifications. Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its: Audiences Unique targeting capabilities Ad formats Why we care. What’s new? Upon completion.

Education 116

Education Campaign Technique Strategize 116

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. For years, Google and Bing have dominated paid search.

Engineering 124

Engineering Campaign Education Service 124

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online. Given Google’s partnership with Reddit, the widespread community network has become a critical priority for ORM.

Engineering 112

Engineering Networking Clients Construction 112

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with high-value consumers for better conversions. What has Reddit said?

Campaign 113

Campaign Engineering Launch Clients 113

Search Engine Land

MARCH 29, 2024

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. Reporting improvements to Reddit Dashboard. Reporting improvements to Reddit Dashboard.

Campaign 78

Campaign Growth Process Conversion 78

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Why we care.

Promote 87

Promote Contact Conversion Process 87

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Reddit Brand Lift. Reddit Conversion Lift. Get the daily newsletter search marketers rely on. What Reddit said.

Launch 98

Launch Campaign Conversion Engineering 98

Search Engine Land

SEPTEMBER 29, 2023

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. “Select countries” will still feature opt-out controls for Reddit users, however, specific locations have not yet been confirmed. . Get the daily newsletter search marketers rely on. Why we care.

Gambling 114

Gambling Campaign Engineering Conversion 114

Search Engine Land

SEPTEMBER 18, 2023

Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. How Quora compares to other platforms Quora vs. Reddit When it comes to Q&A platforms, Quora and Reddit are two popular choices among internet users.

Promote 144

Promote Trust Strategize Niche 144

Search Engine Land

AUGUST 23, 2023

Reddit is significantly expanding its interest targeting categories for advertisers. Reddit interest targeting shows your ads to people based on what they are interested in. Instead of you having to figure out what Reddit communities or subreddits are relevant to your ads, the platform does that work for you. Why we care.

Campaign 95

Campaign Engineering Process 95

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on.

Angle 127

Angle Strategize Strategic planning Territory 127

Search Engine Land

APRIL 20, 2023

The dataset includes the types of websites and content creators that generative AI could potentially negatively impact or even wipe out, such as news and media publishers, blogs and marketing. As were Marketing Land (a brand that no longer exists, but did in 2019) and Marketing Land Events, which hosted our SMX and MarTech conference sites.

Engineering 94

Engineering Process 94

Search Engine Land

MARCH 15, 2024

Discussions and forums (2 Reddit threads and one niche forum). A Reddit listing. A large Reddit listing. Above the fold, we see sponsored results and filters: As you scroll, you’ll see: Two organic listings. A People Also Ask section. One more organic listing. A “buying guide” (similar search feature to people also ask).

Niche 110

Niche Start-ups Process Conversion 110

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 128

Retail X-functional Launch Non-Profits 128

Heinz Marketing

AUGUST 30, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. Two channels I see as being particularly promising are Stack Overflow and Reddit. Reddit Ads is still a work in progress for the company.

Mechanical Engineering 104

Mechanical Engineering Campaign B2B Consult 104

Search Engine Land

MARCH 14, 2024

Platforms that provide hidden gems include forums like Quora, Reddit and others (more on those “others” in a bit) and social media platforms. Get the daily newsletter search marketers rely on. One way is to seed questions or provide answers that will highlight your business – but again, not in a marketing-heavy way.

Launch 124

Launch Referrals Strategize Networking 124

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Leveraging forums like Reddit. While Reddit may be the most obvious forum example , we’re seeing increases in forum rankings and traffic across various verticals and industries. Reddit is currently a trusted source of information for users. Offering DIY tips and tutorials. Managing reviews.

Real Estate 116

Real Estate Trust Healthcare Click Through Rate 116

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Here’s an example of a Reddit Product Ad: Get the daily newsletter search marketers rely on.

Launch 90

Launch Conversion Product Engineering 90

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” When is a search universe analysis relevant?

Objectives and Key Results 118

Objectives and Key Results Cross-sell Strategize Retail 118

Search Engine Land

FEBRUARY 9, 2024

Siri, Alexa, TikTok, Pinterest, Reddit, ChatGPT, Gemini (formerly Bard), and SGE signify this shift. It should signify an innovation in executing search marketing strategies and thinking about platforms. Survey: 51% of Gen Z women prefer TikTok, not Google, for search Get the daily newsletter search marketers rely on.

Engineering 125

Engineering Meeting Presentation User Experience 125

Heinz Marketing

MAY 5, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. The post 3 Keys to Targeting Online Communities appeared first on Heinz Marketing.

Campaign 128

Campaign Launch Consult Technology 128

Search Engine Land

NOVEMBER 22, 2023

Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. However, this broader reach might increase advertising costs and result in ads reaching less valuable customers, impacting the effectiveness of the marketing strategy. Who is impacted?

Campaign 121

Campaign Engineering Service Process 121

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? But first — what exactly are micro-communities?

Niche 118

Niche Drivers/motivators Trust Clients 118

Martech

NOVEMBER 22, 2023

Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. However, this broader reach might increase advertising costs and result in ads reaching less valuable customers, impacting the effectiveness of the marketing strategy. Who is impacted?

Sports 114

Sports Campaign Process Customers 114

Search Engine Land

APRIL 16, 2024

Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. Going forward I’ve been in the SEO industry for a long time – enough to remember many seemingly seismic shifts in the search landscape that had marketers scrambling to adjust. See terms.

CTR 116

CTR Growth Campaign Service 116

Heinz Marketing

JANUARY 14, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. In fact, as with most things in marketing, it is complicated by all of the biological parts (read: human elements). Tip 1: Reddit can be serious business.

Niche 111

Niche GTM Engineering Product 111

Heinz Marketing

JULY 7, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. Two channels I see as being particularly promising are Stack Overflow and Reddit. Later this month, I will be covering Reddit. Stack Overflow.

CTR 110

CTR Click Through Rate Trust Engineering 110

Veloxy

FEBRUARY 22, 2022

Before you follow these ten steps, be sure to ask your closest contacts, the marketing department, and trade publications for the social media channels most used by your customer base. You can find your customers on message boards like Reddit or question-and-answer sites such as Quora. Find your audience. Join Conversations.

Sell 231

Sell Niche Referrals Sales 231

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 112

B2B Objectives and Key Results Strategize CRM 112

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

Search Engine Land

NOVEMBER 16, 2023

Reddit This is a much smaller platform than the other two, but SaaS businesses can find high-quality pockets of users at lower engagement costs. If you can dial into the edgy Reddit ethos and voice, you can potentially engage with people who wouldn’t be inclined to engage in ads otherwise. SUBSCRIBE See terms.

B2B 104

B2B Campaign Follow-up Growth 104

Search Engine Land

APRIL 30, 2024

Get the daily newsletter search marketers rely on. These days , queries are more often followed by the word “reddit.” Put simply, while both Wikipedia and Reddit were built on UGC, one is developing a reputation for encouraging open, honest and detailed conversations while the other is not. Is AI ready?

User Experience 118

User Experience Niche Service Closing 118

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 122

Pipeline B2B Niche Technology 122

Search Engine Land

MARCH 26, 2024

If you open the fifth ranking result for the query “Centr app,” which is Reddit, one of the first things you see is a negative review: Perhaps if Centr had a dedicated app landing page, they could outrank the negative press they’re getting on Reddit. Get the daily newsletter search marketers rely on. Why does this matter?

Real Estate 98

Real Estate Pitch A/B testing Angle 98

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

Teamwork 116

Teamwork Click Through Rate Education Campaign 116