Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

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Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 126

A/B testing Campaign Networking Engineering 126

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy. Brand tone of voice.

CTR 128

CTR Campaign Strategize Gaming 128

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Enhanced ad-targeting. Why we care. Enhanced conversions explained. In the U.S.

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Objectives and Key Results 130

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Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Saved views Previously launched as Workspaces, Views allow you to save a set of filters that will carry over as you navigate between campaigns, ad groups, keywords, and other sections of the UI.

Campaign 144

Campaign Conversion Launch Start-ups 144

Search Engine Land

MARCH 12, 2024

Immersive in-game ads. They will now be displayed for you to review and add to your campaign during its construction phase. ” Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob. Immersive in-game ads. Real-time bidding buyers. Upgraded mediation toolkit.

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A/B testing Construction Gaming Campaign 117

Search Engine Land

FEBRUARY 17, 2023

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Reuters has also reported seeing such ads this week. What Microsoft says.

Advertising/ Marketing 99

Advertising/ Marketing Engineering Market share Presentation 99

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 127

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Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. Early response. Company response. Leading U.S. Industry experts are already speculating about potential repercussions.

Conversion 119

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Search Engine Land

MARCH 15, 2024

However, during this period, no new users can be added to accounts as the platform will be in maintenance mode. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. Why we care.

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Martech

NOVEMBER 27, 2023

Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

A/B testing 122

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Search Engine Land

APRIL 12, 2024

Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. Get the daily newsletter search marketers rely on.

Launch 120

Launch Presentation Growth Campaign 120

Search Engine Land

NOVEMBER 3, 2023

Google has rolled out its Ads Editor version 2.4, New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, just like with App Engagement Ads. Automatically created Ad Strength assets. Automatically created Ad Strength assets. Previously, Editor v2.4

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Martech

MARCH 25, 2024

Google SGE displayed for 91.4% of keywords in this analysis did not have an AI-generated response. Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined.

Product 87

Product Process 87

Search Engine Land

SEPTEMBER 12, 2023

Instead, it will lead to a shift in roles and responsibilities. PPC managers will be responsible for managing algorithms rather than individual keywords. Attribution measurement and incrementality testing Proving the value of paid search to an overall marketing program is familiar to PPC managers. There will be plenty to do!

Account management 144

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Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 129

Campaign Consult Prospecting Technology 129

Martech

JANUARY 7, 2022

That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. He added, “We had to find a way to bring prospects into the funnel and stay engaged with them throughout the journey.”. Why first-party data collection should be a priority for marketers.

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Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. Shifting to Google Responsive Search Ads: 3 must-know tips.

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Search Engine Land

DECEMBER 11, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Answer: Understood. Answer: Certainly!

Promote 118

Promote Campaign B2C Retail 118

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Target market.

Strategize 101

Strategize Objectives and Key Results A/B testing Clients 101

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey.

Campaign 125

Campaign Retail Gaming Networking 125

PandaDoc

MAY 15, 2024

Marketing-qualified leads (MQLs) MQLs come onto your radar via marketing, perhaps by engaging with content. Direct, one-to-one personalization isn’t always possible, but sales and marketing automation means you can get very close to individual personalization if you have the right data.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. This helps build trust and credibility.

Contact 140

Contact User Experience Engineering Trust 140

Search Engine Land

APRIL 3, 2023

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google had hoped to avoid that by offering to restructure its ad tech business. Google Ad Manager). billion ($4.2

Legal 107

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Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 134

Conversion Gaming Objectives and Key Results Referrals 134

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 113

Lead generation Engineering Technology Technology 113

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran?

Retail 125

Retail CTR Networking Campaign 125

Search Engine Land

NOVEMBER 16, 2023

Nobody likes to be on the receiving end of a good “I told you so,” but at least a couple of times on this fine domain, I’ve warned against reliance on display and programmatic. Right-side ads are cheap placements; I’ve frequently enjoyed low enough CPMs to include them as supplements to broader campaigns. SUBSCRIBE See terms.

B2B 118

B2B Campaign Follow-up Growth 118

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

UX 132

UX Manufacturing Clients Growth 132

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Google Ads boss resigns Google Ads chief Jerry Dischler resigned two weeks after the federal antitrust trial ended.

Retail 133

Retail X-functional Launch Non-Profits 133

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search.

Territory 121

Territory Market share Legal Strategize 121

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

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Healthcare Campaign Conversion Service 99

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing.

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Customers Cross-sell Retail Prospecting 141

Search Engine Land

MARCH 31, 2023

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. Get the daily newsletter search marketers rely on.

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Campaign Commission Presentation Conversion 104

Search Engine Land

APRIL 19, 2024

Here are some common agency services: Paid search Paid social SEO Programmatic and display advertising Traditional media (print, out-of-home, etc.) Agencies can offer a wide variety of advertising and marketing services. Are you prepared to provide these services, or will the client be responsible for this work?

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Contract Clients CRM Meeting 119

Search Engine Land

FEBRUARY 25, 2023

Create display network exclusion lists with this (free) tool 2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns. But with the removal of right rail ads, in particular, its utility sharply declined.

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E-commerce Launch Engineering Contract 123