Search Engine Land

APRIL 16, 2024

SEO is turbulent right now. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. The latter helps SEOs surface things like: New keywords. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports.

CTR 112

CTR Growth Campaign Service 112

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. The transformative rise of AI.

Product 107

Product Launch CRM Start-ups 107

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. About the data. Why we care. The report.

Represent 105

Represent Market share Growth 105

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. SEO agencies. Women in U.K.

Account management 115

Account management Process 115

Search Engine Land

MAY 9, 2024

This screenshot shows the data from enterprise SEO platform BrightEdge and the company’s BrightEdge Generative Parser: Why we care. For marketers, it is essential to stay in lockstep with these changes to adapt to the new ways of optimizing for generative AI search.” More warnings. The report.

Launch 131

Launch Product 131

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. Google’s global search engine market share dropped from 91.38% in March to 86.99% in April. Before you start cheering, the data seems suspect. If they’re true. By the numbers.

Market share 127

Market share Territory Engineering Start-ups 127

Search Engine Land

MAY 20, 2024

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. Finally, showcase the outcomes and improvements (‘After’).

Engineering 64

Engineering Campaign Consult Growth 64

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 138

Strategize Launch Start-ups Engineering 138

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

Niche 131

Niche User Experience CTR Click Through Rate 131

Search Engine Land

MAY 16, 2024

There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. Why is SEO important in site migrations? Why is SEO important in site migrations? Some people may wonder what SEO has to do with moving a site. Conduct a thorough SEO audit.

Objectives and Key Results 94

Objectives and Key Results User Experience Launch Engineering 94

Search Engine Land

APRIL 15, 2024

Unsurprisingly, much content is developed from an SEO perspective. Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Get the daily newsletter search marketers rely on.

Process 119

Process Objectives and Key Results Angle Follow-up 119

Search Engine Land

DECEMBER 13, 2023

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day.

UX 120

UX Manufacturing Clients Growth 120

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. Get the daily newsletter search marketers rely on.

CTR 126

CTR Conversion Clients B2B 126

Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g.,

Non-Profits 133

Non-Profits Consult User Experience Presentation 133

Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. Ultimately, this redefines how we measure and interpret SEO success.

Lead generation 124

Lead generation User Experience Conversion Meeting 124

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. This shift demands a change in SEO strategies – prioritizing creativity and relevance over mere keyword density. Today’s SEO is about aligning with user goals and pain points, not just keyword counts.

Objectives and Key Results 128

Objectives and Key Results Click Through Rate User Experience Engineering 128

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. Data scientists are finding trends. AI has an important place in SEO.

Engineering 126

Engineering Pitch Growth Strategize 126

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional.

Drivers/motivators 121

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 121

Martech

DECEMBER 13, 2023

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day.

Objectives and Key Results 111

Objectives and Key Results UX Manufacturing Technology 111

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

APRIL 26, 2024

Analyze Google Search Console data Google Search Console is where you’ll be notified if your site has been issued with a manual action. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. It’s important to gain this awareness and use it alongside your data. See terms.

X-functional 122

X-functional User Experience UX Follow-up 122

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact.

Government 110

Government Legal Trust Promote 110

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 109

Gaming Conversion Objectives and Key Results Referrals 109

Search Engine Land

APRIL 4, 2024

The contributing factors behind SEO performance are numerous, interconnected and often complex. After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Where do you even start? Is this a brand problem? The search begins!

Referrals 122

Referrals CTR Territory Sports 122

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Here’s our look back at the biggest SEO news and updates of 2023. Google seemed to rush the Bard announcement (widely considered to be so underwhelming that Google lost $100 million in market value the following day) to Feb. Dig deeper.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Get the daily newsletter search marketers rely on. See terms.

UX 95

UX Objectives and Key Results User Experience Legal 95

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. How to deliver quality services to your SEO clients from day one There’s no one way to define quality. Learn to explain complex SEO concepts in simple words.

Service 101

Service Trust Clients Price 101

Search Engine Land

NOVEMBER 13, 2023

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Unlocking this insight means SEOs can match the searchers’ expectations.

Represent 119

Represent Strategize Construction Education 119

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation. Dig deeper.

Represent 114

Represent Engineering Niche Service 114

Search Engine Land

SEPTEMBER 14, 2023

There is an industry-wide obsession among SEOs with scalability. This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing. SEOs are debating the value and efficiency of AI-generated content, and deciding how to use it at scale as part of their SEO strategy.

User Experience 135

User Experience Legal Engineering Pitch 135

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

CTR 92

CTR Electricity Real Estate X-functional 92

Search Engine Land

FEBRUARY 13, 2024

Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. Get the daily newsletter search marketers rely on. How many SEOs abused that? The answer is lots!

Engineering 127

Engineering Contact Start-ups Launch 127

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

APRIL 19, 2024

Google Search Console (GSC) provides a Core Web Vitals report and even separates the data by mobile versus desktop. The data is also not easily downloadable to a CSV for monitoring. If your goal is regular monitoring, you’ll need to log in to GSC and review the data within the tool. Cons : Paid tool, manual data export.

Appointment 102

Appointment Start-ups Process Customers 102