Remove marketing serp
article thumbnail

Study: 56% of Google’s top three positions are held by ccTLDs

Search Engine Land

Many SEOs tend to advise using ccTLDs in each market if you have the resources. The prevalence of ccTLDs and gTLDs in SERP positions are inversely correlated gTLDs with no market subdomains or subdirectories are inversely correlated with ccTLDs as you go from position 1 to 100. Get the daily newsletter search marketers rely on.

article thumbnail

3 key observations about the Google March 2024 core update

Search Engine Land

There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). That’s not to say sites were not impacted by key ranking losses at the top of the SERP. Get the daily newsletter search marketers rely on. See terms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Google Search Generative Experience is impacting ads

Search Engine Land

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Ads at the top of the SERP accompany SGE snippets more often than shopping ads (carousels). Researchers found: Both shopping ads and ads at the top of the SERP accompanied SGE responses in 1,018 cases.

Niche 131
article thumbnail

4 under-utilized SEO research approaches to tackle in 2024

Search Engine Land

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. SERP analysis for “striking distance” keywords. Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on.

CTR 111
article thumbnail

How to identify and rank for ‘hidden gems’ in SEO

Search Engine Land

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. Check out this SERP example: Can we trust Google’s commitment to hidden gems? Get the daily newsletter search marketers rely on.

Launch 120
article thumbnail

4 keys to SEO and PPC collaboration in 2024

Search Engine Land

Every year brings a ton of change in digital marketing. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily.

Teamwork 111
article thumbnail

How one Google featured snippet is killing commercial list-based content

Search Engine Land

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. Get the daily newsletter search marketers rely on. YouTube checklist) {type} software (e.g.,