Hubspot

OCTOBER 13, 2020

Product-exploration keywords are search queries potential customers use to discover, for any given purchase: What options are available to them across the market (e.g. The SERP tracker was a game-changer for HubSpot’s surround sound content marketing program as it made monthly reporting and tracking changes a matter of hours, instead of days.

CRM 67

CRM Service Referrals Product 67

Search Engine Land

MAY 3, 2024

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article.

Service 105

Service Trust Clients Cross-sell 105

Search Engine Land

APRIL 26, 2024

While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Get the daily newsletter search marketers rely on.

X-functional 117

X-functional User Experience UX Follow-up 117

Search Engine Land

DECEMBER 13, 2023

Check new SERP features Some keyword tracking tools have a cool metric that tracks how many pixels from the top your result is. Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. Get the daily newsletter search marketers rely on. So what can we do?

CTR 120

CTR Niche B2B Service 120

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Dig deeper: Why brand mentions are the future of backlinks Get the daily newsletter search marketers rely on.

Manufacturing 103

Manufacturing Real Estate Strategize Territory 103

Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Click Through Rate 141

Click Through Rate Engineering Presentation Technique 141

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

Real Estate 120

Real Estate Campaign Technique Clients 120

Search Engine Land

OCTOBER 30, 2023

We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. SERP volatility has seldom coincided with Knowledge Graph volatility. As you’ll see, Google’s SERPs were hugely volatile on those days, too – for the first time ever.

Niche 116

Niche Trust Represent Education 116

Search Engine Land

APRIL 10, 2024

The future of the search engine results page (SERP), especially as Performance Max continues to dominate Google’s engineering resources, will continue changing as the shift into an AI-forward search results page runs full steam ahead. As we know, this is expected to remain standard as the SERP evolves.

Campaign 102

Campaign Territory Promote Engineering 102

Search Engine Land

OCTOBER 24, 2023

He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2. pic.twitter.com/skJIBZTIYF — Patrick Stox (@patrickstox) October 24, 2023 Lidia Infante found it a few hours earlier: I just found an ad in the middle of the SERPs! Google shopping 2.

Real Estate 138

Real Estate User Experience Engineering Process 138

Search Engine Land

OCTOBER 4, 2023

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. Google Update Decreases Search Result FAQs By 37% The post Analysis: FAQ rich results show on 17% of Google SERPs, down from 54% appeared first on Search Engine Land.

Government 122

Government Engineering 122

Search Engine Land

JANUARY 22, 2024

The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Get the daily newsletter search marketers rely on. Google is trialing a new local search box called Nearby Events and Deals. Why we care.

Promote 112

Promote Conversion Process 112

Search Engine Land

DECEMBER 21, 2023

A slide from a Search all-hands presentation prepared by Eric Lehman Google relies on user interactions on SERPs to judge content quality Google has relied on user interactions with SERPs to understand how “good” the contents of a document is. The SERPs are the only place Google can use to understand which variables are present.

Gaming 132

Gaming Engineering Presentation UX 132

Search Engine Land

SEPTEMBER 29, 2023

We must look at SERP features and how Google finds that information to understand why this may have happened. Below is a SERP result with two results that look like pages using HowTo structured data. Due to being an industry leader, they’ve always had a good amount of SERP features and presence at the top of search results.

UX 111

UX Clients Follow-up Price 111

Search Engine Land

AUGUST 8, 2023

The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. “SERP” has been used in search marketing for more than two decades. ” So we are introducing a neologism into the search marketing lexicon: CHERP for Chat Experience Result Page.

Engineering 90

Engineering Sports Follow-up Presentation 90

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” Why are brand SERPs important? Look at competitor brand SERPs.

Niche 93

Niche Clients Entertainment Engineering 93

Search Engine Land

NOVEMBER 28, 2023

Only about the top five results on a SERP get roughly 80% of the love. ( See nearly every SERP CTR study ever.) That means two things: SERPs (and SEO by extension) are a zero-sum game. That’s not a great sign unless you can prove significant SERP overlap. Get the daily newsletter search marketers rely on.

Growth 107

Growth CTR Gaming Start-ups 107

Search Engine Land

APRIL 4, 2024

SERP feature : Did losing featured appearances push your organic results below the fold (and clicks along with them)? Using the Search Type filter) Geography : Do regional changes in your rankings show that user interest is dwindling or that the SERP is now showing localized search results? Did the SERP change in meaningful ways?

Referrals 116

Referrals CTR Territory Sports 116

Search Engine Land

JULY 12, 2021

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results. Please visit Search Engine Land for the full article.

Engineering 98

Engineering 98

Search Engine Land

AUGUST 1, 2023

The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. We wondered whether Google had increased the number of ads at the top of SERPs, from four to five, on purpose. ” Get the daily newsletter search marketers rely on.

Engineering 92

Engineering Process Product 92

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. SUBSCRIBE See terms.

Healthcare 90

Healthcare Legal Engineering Campaign 90

Search Engine Land

MARCH 15, 2024

Google has gotten more and more aggressive with search features and ads (even for branded searches) on mobile in recent years, and the actual results coupled with the screen size of mobile devices may mean that shifts like more ads, new SERP features, and/or slight ranking fluctuations can lead to large drops in traffic. See terms.

Niche 99

Niche Start-ups Process Conversion 99

Search Engine Land

OCTOBER 30, 2023

We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. SERP volatility has seldom coincided with Knowledge Graph volatility. As you’ll see, Google’s SERPs were hugely volatile on those days, too – for the first time ever.

Niche 88

Niche Trust Represent Education 88

Search Engine Land

NOVEMBER 6, 2023

From a UX perspective, Google scaled back on the initial look , which was taking over most of the SERP. I’ve spoken with many people who have recoiled at the idea of SGE taking over their SERPs. Get the daily newsletter search marketers rely on. How to build an insurance policy that keeps your brand in the mix.

UX 115

UX Represent Education Strategize 115

Search Engine Land

DECEMBER 6, 2023

This helps ensure that the sites’s content marketing remains relevant and timely. Schema optimization for SERP features Google’s SERP has come a long way since the days of “10 blue links.” Dozens of SERP features make up today’s universal results. Get the daily newsletter search marketers rely on. See terms.

Niche 126

Niche User Experience CTR Click Through Rate 126

Search Engine Land

MARCH 14, 2024

The company’s researchers compared Google’s current SERPs with the new SGE results for the top 1,000 keywords that bring traffic to their websites. Get the daily newsletter search marketers rely on. However, given that SGE is still in beta, it’s unclear how exactly it will impact ads.

Click Through Rate 120

Click Through Rate Networking Engineering Process 120

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Such an analysis aligns multiple activations as you develop a holistic approach to content marketing with “search” at its core.

Objectives and Key Results 109

Objectives and Key Results Cross-sell Strategize Retail 109

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. You have helped many businesses boost their rankings within Google SERPs by following best practice guidelines and staying on top of the latest developments in Search. I am trained with Search Engine Land content. Here’s something somebody asked me!

User Experience 86

User Experience Clients Consult Engineering 86

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Your goal is to deliver practical advice and actionable tips regarding the Search Generative Experience and keep your clients up with the ever-changing landscape of digital marketing. I am trained with Search Engine Land content. Here’s something somebody asked me!

Clients 111

Clients Engineering Consult User Experience 111

Search Engine Land

SEPTEMBER 12, 2023

Attribution measurement and incrementality testing Proving the value of paid search to an overall marketing program is familiar to PPC managers. It helps PPC managers measure the true causal impact of a specific marketing tactic or channel and quantify the incremental value generated by your PPC campaigns. If not, get started!

Account management 136

Account management Gaming A/B testing Campaign 136

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Get the daily newsletter search marketers rely on. At the top of the SERPs, they will likely find the brand website, about page or product page. Your brand must dominate the top of the SERPs for your brand name. See terms.

Engineering 109

Engineering Networking Clients Construction 109

Search Engine Land

NOVEMBER 1, 2022

One thing that may not necessarily factor into your SEO strategies – as a threat and an opportunity – is how Google’s search results pages (SERPs) behave to the changes in both user search frequency and search intent. Has there been a change in user SERP behavior for this query? Get the daily newsletter search marketers rely on.

Real Estate 90

Real Estate Engineering Presentation Follow-up 90

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Objectives and Key Results 128

Objectives and Key Results Follow-up Start-ups Engineering 128

Search Engine Land

AUGUST 4, 2023

This is the question everyone in SEO and digital marketing has been asking for a couple of months now. I believe SGE includes quotes from websites functionally the same as the text displayed in featured snippets or most other rich results within Google’s SERP. Get the daily newsletter search marketers rely on.

Objectives and Key Results 87

Objectives and Key Results CTR Engineering UX 87

Search Engine Land

APRIL 19, 2023

This article will discuss the KPIs for measuring the impact of schema deployment, ways to monitor schema errors, and how to analyze your content’s SERPs performance. Identifying the right KPIs to measure : This includes impressions, clicks, CTR, SERPs saturation, and potential cost savings. SUBSCRIBE See terms.

CTR 100

CTR Click Through Rate Engineering Campaign 100

Search Engine Land

FEBRUARY 15, 2023

How does this impact the SERPs? That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on.

Clients 114

Clients Consult Follow-up Engineering 114

Search Engine Land

AUGUST 29, 2023

This strategic approach enables you to become a first mover within search engine result pages (SERPs), enhancing your visibility and authority. Get the daily newsletter search marketers rely on. Conduct primary research with users to validate product-market fit and learn from your customers’ needs and preferences.

Customers 96

Customers Niche Finance Strategize 96