Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2

Follow-up 118

Follow-up Growth Engineering Technology 118

Heinz Marketing

JULY 13, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. It seems like a new trend emerges every day. TikTok as a marketing channel. Instagram QR codes.

Consult 111

Consult Networking Promote Product 111

Search Engine Land

SEPTEMBER 27, 2023

This used to be relatively easy as the default was to create long-form, text-based content , typically as a blog or guide. You will likely lean into video content if you recognize that content around a query is popular on YouTube and TikTok. Similarly, if you notice a trend on Pinterest, you will explore image content as a solution.

Strategize 129

Strategize Entertainment Engineering Trust 129

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 113

Customers A/B testing Strategize User Experience 113

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 122

B2B Drivers/motivators Campaign B2C 122

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views. 26, now has 4.2 million views.

Launch 123

Launch Follow-up Networking Technique 123

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Consult 131

Consult Technology Technology 131

Search Engine Land

FEBRUARY 29, 2024

The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. There are many reasons users are drawn to TikTok as a search engine, including: Short-form video content, making information more digestible. Glimpse works as an add-on to Google Trends.

Engineering 121

Engineering Campaign Education Service 121

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. You can then align your wider marketing strategies with real user behavior to ensure your brand is present and persuasive at every step of the customer journey.

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases. Get MarTech!

Territory 90

Territory Government Launch Networking 90

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? Consumers want videos that reflect their daily life. Jump to this section to learn how to research YouTube trends.

Entertainment 98

Entertainment Education Start-ups Launch 98

Search Engine Land

JULY 18, 2023

Meta has started rolling out a series of updates to enhance the Facebook video experience. Redesigned video Explore. Simplified its video tab. New video editing capabilities. Meta is rolling out Reels editing tools to Feed videos to help you create more dynamic content. Increased engagement opportunities.

User Experience 96

User Experience Networking Start-ups Campaign 96

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends.

Referrals 93

Referrals Campaign Gaming Promote 93

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.

Objectives and Key Results 113

Objectives and Key Results Campaign Finance Real Estate 113

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. While there is still some separation between these tool types, the growing trend is an integrated approach. Visual tools like Midjourney or DALL-E. OpenAI: One and done?

Campaign 94

Campaign Construction Launch Education 94

Search Engine Land

APRIL 4, 2024

If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down. Shopping and media : Are Google Shopping, Image search, or Video search causing declines you won’t see in your organic rankings? What does the trend line tell us? Where is non-brand performance down? See terms.

Referrals 122

Referrals CTR Territory Sports 122

Search Engine Land

MARCH 3, 2023

The ad includes a brief video with overlaid text and a button that directs users to Kohl’s website, which opens within the Pinterest app, rather than a separate tab. Additionally, all ads will employ Pinterest’s maximum-width video format. Early testing. What Pinterest says.

Retail 98

Retail Promote Price Engineering 98

Search Engine Land

AUGUST 29, 2023

For example, include links to social media sites on YouTube channels and videos. Get the daily newsletter search marketers rely on. For instance, a long-form video on “how to do an oil change” might land better on YouTube, whereas “Everything you need to buy to do an oil change,” might work better as a bite-sized informational video.

Engineering 97

Engineering Strategize User Experience Technique 97

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. Length of videos is always a great way to start, but creative variables must also be considered. Viewers can skip the video after five seconds. SUBSCRIBE See terms.

High impact 93

High impact Objectives and Key Results Campaign Launch 93

ClickFunnels

NOVEMBER 27, 2022

The post Email Marketing For Real Estate Agents – 8 Effective Strategies appeared first on ClickFunnels. For many agents, that’s at least partly because of a lack of marketing expertise. In particular, email marketing. Should Real Estate Agents Use Email Marketing? The short answer is yes!

Real Estate 130

Real Estate Referrals Click Through Rate Clients 130

Search Engine Land

OCTOBER 31, 2023

Source: Google Trends By March, 60% of writers already used AI in their work, a Hackernoon poll showed. Marketers are getting AI content right, from summarizing lengthy texts to crafting compelling social media copy. Let’s explore key areas where marketers successfully leverage AI for content creation. SUBSCRIBE See terms.

Objectives and Key Results 125

Objectives and Key Results A/B testing Strategize Angle 125

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.

Education 96

Education Sales Price Presentation 96

Search Engine Land

AUGUST 25, 2023

Step 1: Highlight metrics and trends Common metrics and trends to focus on The first step is easy. Simply review the account’s performance metrics, add a comparison date range and note any significant trends. It’s also important to highlight negative trends in addition to positive ones. SUBSCRIBE See terms.

Click Through Rate 96

Click Through Rate CTR Conversion Trust 96

Search Engine Land

AUGUST 18, 2023

In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content. For instance, short-form videos are popular with consumers. Get the daily newsletter search marketers rely on.

Technology 96

Technology Technology Process Objectives and Key Results 96

Martech

JANUARY 13, 2022

CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will provide insights not only into demographics and trends, but also help selecting the best creators to work with.

Campaign 102

Campaign Clients Growth Meeting 102

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. Supergut shifted about half of what it spent on Meta to TikTok, a short-form video platform popular with younger audiences.”

Retail 95

Retail Advertising/ Marketing Market share Gaming 95

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Being Data-Driven.

Lead generation 102

Lead generation Real Estate B2B Manufacturing 102

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework. His philosophy?

Growth 103

Growth Customers Referrals SQL 103

Search Engine Land

DECEMBER 21, 2022

If you’re looking to learn more about the popular short-form video app and how your brand can use it, you’ve come to the right place. Find out how the TikTok algorithm works, what you need to do to create a winning video, and decide whether TikTok can benefit your brand. Video information.

Niche 76

Niche Follow-up Trust Growth 76

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. What does this mean for marketers? What is video content? ” Nope. It’s there.

Entertainment 95

Entertainment Education Engineering Follow-up 95

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Its For You Page (“FYP”), TikTok’s version of the home feed on Twitter or Facebook, is an infinite video stream. Her first video about starting a business got 15K views, which resulted in 10 orders.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

JUNE 16, 2023

Up to 80% of successful content marketers say they have a documented content strategy. Content marketing is one of the best investments your business can make because a successful content hub is a gift that keeps giving. Know your end goal You might be writing into the void without knowing what you hope to achieve.

Objectives and Key Results 98

Objectives and Key Results B2C Price Launch 98

Search Engine Land

OCTOBER 25, 2022

Google CFO Ruth Porat said that the modest growth was because of difficult comparisons to an unusually strong quarter a year earlier, a trend she said would continue in the fourth quarter. This is a form of a query builder, by simply just tapping on words. Analysts had expected revenue of $41 billion. Search refinements. Dig deeper.

Launch 93

Launch Growth Follow-up Trust 93

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. How CTV apps differ from mobile-first social media apps.

Entertainment 103

Entertainment Campaign Launch Follow-up 103