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How Our Marketing Team Used Sprint Planning While Working Remotely

Hubspot

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. Get Started with Your Sprint. Who to Include In Your Sprint.

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How to Get Started with Agile Marketing [+ Examples]

Hubspot

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It makes room for marketers to shift their focus, adapt to customer needs, and change priorities alongside expectations. What is Agile Marketing? Agile marketing embraces failure. Agile Marketing Process.

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Common B2B Challenges and How To Solve Them

ConversionXL

I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Common B2B marketing challenges. Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected.

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Removing Gatekeepers From Your Marketing

Hubspot

Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn't have access to the customer data in their CRM. They needed to change some of the copy on their homepage, but their developers couldn't fit it into their next sprint.

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How to Make a Winning Sales Organization Structure

Lead Fuze

In the SaaS world, it is not enough for us to look at salespeople as individual contributors but rather as an entire team across departments such as marketing and product development. Who use Hubspot. Who currently have job openings for marketing help. We talk about optimal sales organixation structures of teams in your company.

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The Ultimate Guide to Agile Sales

Hubspot

Agile sales takes project management strategies from the IT world -- such as sprints, daily stand-ups, and constant iteration -- and applies them to selling. Work is organized into “sprints.” A sprint typically lasts one to two weeks and has a specific objective. What is agile sales? Why should you care about agile? Measurement.

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Sales Strategy: 6 Steps to Increase Conversion Rates

Lead Fuze

However, if you take a step back and take the time to plan and organise yourself and your team, you’re greatly increasing your chances of success. A sales strategy is plan that outlines how a business is going to sell its products or services. This means anything that jumps out to try and get you is more than likely going to succeed.