Salesforce

JULY 27, 2022

What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil? In this blog series, Salesforce experts weigh in on the report’s findings to help you position your brand for success. See highlights from the State of Commerce and interact with the data. Take a peek. Prioritize efficiency.

Retail 98

Retail B2C Territory Technology 98

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Education 103

Education Entertainment Networking Legal 103

Salesforce

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

JUNE 13, 2022

This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. The report, which surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, laid out what organizational actions build trust. Consumers want to trust the companies they buy from.

Government 105

Government Trust Follow-up Up-sell 105

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. The consumer profiles were generated by ChatGPT.

CRM 101

CRM Government Customer Relationship Management Relationship Management 101

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. You can use Search Ads 360 to create, manage and report on search campaigns on: Google Ads Microsoft Ads Yahoo! What is Search Ads 360 (SA360)?

Profit margin 88

Profit margin Retail Cross-sell Campaign 88

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. The lockdowns, cancelled events and work-from-home trends that have characterized the pandemic period have contributed to this phenomenon.

B2B 132

B2B Launch Technology Technology 132

Search Engine Land

MAY 3, 2024

The one con to this tactic is that it will likely not work well in competitive markets. Google’s local search results have been shifting quite a bit since the start of 2024. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. How does one combat that?

Service 105

Service Trust Clients Cross-sell 105

Martech

DECEMBER 10, 2021

The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Customers 98

Customers Government Trust Meeting 98

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. But of course, it’s obvious what the problem is here, and it’s an interesting question whether it’s up to marketers to fix it.

Legal 110

Legal Niche B2B Retail 110

Salesforce

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Sales 69

Sales Cold Call Technique B2C 69

Salesforce

APRIL 17, 2023

online sales were flat in the first quarter — the first period of no growth since we started tracking the trends in our Shopping Index. But we’re seeing some positive signs around the world: Europe may be poised for a comeback, with online slowdown petering out or even turning positive in markets across the region. retailers in 2023.

Retail 98

Retail Customers Price Territory 98

Salesforce

SEPTEMBER 25, 2023

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue.

Electricity 133

Electricity Appointment Sports CRM 133

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. We have been doing this for years.

B2B 114

B2B Launch Campaign Entertainment 114

Search Engine Land

AUGUST 22, 2023

Consumers are being more intentional about purchases and researching more. In those instances, the state of the page has changed, and it takes Google time to reconcile that. Get the daily newsletter search marketers rely on. Black Friday is just over 90 days away as of this writing. SUBSCRIBE See terms.

Campaign 94

Campaign Legal Retail Start-ups 94

Veloxy

OCTOBER 25, 2022

While it’s likely that some new trends will stick around, it’s more likely that old methods of success will resurface. Work with marketing to create drop offs. Everyone knows field sales is a fast-moving profession. Covid introduced new ways of doing things and updated old sales methods to accommodate customer requests.

Territory 130

Territory Sales Gaming Up-sell 130

Salesforce

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Sales 64

Sales Cold Call Technique B2C 64

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. Even with fewer uploads, time spent consuming video was up 20% in 2021 from 2020. Get the daily newsletter digital marketers rely on. Why we care. Why we care.

Launch 99

Launch B2B Follow-up Technology 99

Salesforce

DECEMBER 13, 2022

The 5th edition of the State of Service is Salesforce’s largest service study to date — a deep dive into trends that service organizations must consider when building their customer service strategies. Our newest and biggest State of Service report sheds light on how service leaders are driving success now.

Service 98

Service Customers Contact Start-ups 98

Hubspot

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. Let's dive in. Let's dive in. Consideration.

Retail 80

Retail Education Trust Start-ups 80

SaaStr

DECEMBER 26, 2022

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

Go To Market 76

Go To Market Follow-up Trust Up-sell 76

Martech

AUGUST 30, 2022

Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. Yet, few marketers are successfully satisfying customers in all phases of their relationship. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes.

Customers 100

Customers Retail Repeat business Service 100

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

GTM 116

GTM Pipeline B2B Campaign 116

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? A recent McKinsey & Co.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Salesforce

NOVEMBER 16, 2021

As we close the books on the third quarter, we found some trends that help explain the effects of inflation on the economy and what shoppers can expect in the future. Follow global shopping statistics and ecommerce trends. Let’s break down the emerging impact of inflation on consumer spend. STAY INFORMED WITH THE SHOPPING INDEX.

Retail 98

Retail Territory Real Estate Government 98

Search Engine Land

SEPTEMBER 13, 2023

Consumer trust Amazon reviews provide valuable insights into the quality and performance of products. This can help consumers understand what they are buying and whether it meets their specific needs. Risk mitigation For consumers, reading reviews can help them avoid making poor purchasing decisions.

Trust 133

Trust Construction Sales Campaign 133

Hubspot

APRIL 12, 2021

Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. If 2020 showed marketers anything, it was the necessity for agility and authenticity.

Entertainment 99

Entertainment Education Start-ups Launch 99

Salesforce

AUGUST 11, 2021

Digital transformation isn’t just a buzzworthy phrase — it has quickly become the reality for marketing organizations around the world. Eighty-four percent of marketers surveyed in our latest State of Marketing report said customer expectations are changing their digital strategies.

Customers 98

Customers B2B Technology Technology 98

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 79% reported that AI helped them focus more on the selling part. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35

Cross-sell 63

Cross-sell Price Sales SQL 63

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Deprecation has been postponed again and again.

Advertising/ Marketing 114

Advertising/ Marketing Click Through Rate Cross-sell Government 114

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Search engines, media and blogs are key touchpoints in the online consumer journey that influence buying or content consumption behavior.

Objectives and Key Results 113

Objectives and Key Results Technique Engineering Strategize 113

Search Engine Land

JANUARY 7, 2023

2019: if you have hundreds or thousands of pages, removing URLs one by one can be time-consuming. 2018: Verified users in Google Search Console were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports. ” Barry Schwartz asked Google’s John Mueller about Dubut’s statement.

Engineering 100

Engineering Non-Profits Electricity Networking 100

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

E-commerce 105

E-commerce Retail Strategic planning Strategize 105

Salesforce

JULY 14, 2021

Some of the benefits of measuring your return on experience (ROX) include faster time-to-market, automation-driven productivity, and of course, increased incremental profit growth. In earlier blog posts, we explained how you can measure the return on your IT experiences , marketing experiences , and service experiences.

Sales Experience 98

Sales Experience Cross-sell Sales B2B 98

Martech

AUGUST 23, 2023

The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. The demand for advanced marketing technologies has surged as businesses pivot their operations online. In today’s always-on world, every click matters.

Customers 97

Customers Strategize Technology Technology 97

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 87

Objectives and Key Results Technology Technology Contract 87