Remove marketing the-state-of-voice-2018-2019
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This day in search marketing history: January 29

Search Engine Land

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

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This day in search marketing history: February 28

Search Engine Land

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? By this time, DMOZ had been mostly forgotten as a resource. Perhaps the biggest surprise was that it took so long.

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This day in search marketing history: March 12

Search Engine Land

Ecosia to join Chrome v81 default search engine choices 2020: The not-for-profit search engine joined Google, Bing, Yahoo and DuckDuckGo as an option in 47 markets. Google Ads rolling out Budget Planner forecasting tool 2019: Designed to show how changes in spend could impact campaign performance.

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This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google tests ads in Assistant results 2019: With the Assistant on a billion devices, the move was inevitable. Instead, this mobile-only content was supposed to be unique.

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This day in search marketing history: January 8

Search Engine Land

2019: if you have hundreds or thousands of pages, removing URLs one by one can be time-consuming. In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” ” So, is keyword research obsolete yet? Also on this day.

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This day in search marketing history: January 18

Search Engine Land

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2019: Amazon and Microsoft’s interests were aligned in that each wanted access to the other’s audience for distribution. businesses.

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.