Hubspot

JANUARY 16, 2020

Since then, we've seen apps like Snapchat and TikTok fill Vine's void. Meanwhile, TikTok, which launched in just 2017 , is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Martech

MAY 12, 2022

Among the younger set – ages 18-24 – Instagram was tops at 65%, followed by TikTok, at 35%. But for digital marketers, it’s important to see how consumers prefer to shop now and moving forward. But for digital marketers, it’s important to see how consumers prefer to shop now and moving forward. Processing.Please wait.

Sales 93

Sales Follow-up Product 93

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Get the daily newsletter search marketers rely on. On Facebook, LinkedIn, TikTok, etc.,

B2C 94

B2C Clients Start-ups Campaign 94

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. 8 Sponsored TiKTok Campaigns. 8 Sponsored TiKTok Campaigns.

Gaming 89

Gaming Follow-up Campaign Promote 89

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. TikTok's main account, which has 35.5

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Martech

APRIL 4, 2023

My daughter says TikTok is amazingly good at finding relevant content for her. You want to segregate those stats to recommend doctor content for doctors and consumer content for consumers. Spotify finds patterns in musical tastes and recommends similar songs. Here’s why.

B2C 118

B2C Referrals Engineering Promote 118

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Considering these factors, let’s go over eight ways that marketers can leverage social media to meet their business objectives.

Meeting 101

Meeting Promote Follow-up Represent 101

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Drivers/motivators 112

Drivers/motivators Construction Follow-up Trust 112

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Research shows that their favorite platforms include Instagram, Snapchat, and TikTok.

Niche 101

Niche Engineering User Experience Technique 101

Gong.io

APRIL 22, 2022

Continues with more content about the buyer (ripped straight from his LinkedIn bio), followed by how Gong can help solve the problem … void of marketing/corp jargon and product features/pitches. See more cold email stats here. Alli learned a bit about her prospect by looking at some of her TikTok posts. Well said, Casey.

Prospecting 125

Prospecting Follow-up Inside sales Clients 125

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. On LinkedIn, post articles/stats about your industry. Namely, planning out a social media content calendar.

Customers 90

Customers CTR Follow-up Promote 90

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story. Launch an engaging outreach campaign.

Real Estate 101

Real Estate Launch Campaign Promote 101

Lead Fuze

NOVEMBER 7, 2023

You’ll discover how AI transforms dull data into vibrant marketing strategies, increases conversion rates and tailors content for individual audiences—all while saving precious time! This post is like a backstage pass to this digital spectacle. But can machines really replace human creativity? What’s even better?

Objectives and Key Results 52

Objectives and Key Results Campaign Technology Technology 52

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. While AI can certainly deliver efficiencies in social marketing, there are considerations to maintain trust with your audience.

Strategize 140

Strategize Trust Launch Retail 140

Hubspot

JUNE 14, 2021

To help marketers learn more about YouTube's huge user pool, and their interests, I asked nearly 300 consumers: "Why do you most commonly visit YouTube?". This stat might be terrifying for marketers, especially if you sell a product that might not be considered super flashy or attention-grabbing. Here's what they said.

Entertainment 101

Entertainment Education Trust Launch 101

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it's hard to keep up to date on what's really going on with social media.

B2C 69

B2C Networking Follow-up Launch 69

Search Engine Land

JANUARY 24, 2023

Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. So why is this big news?

Campaign 91

Campaign B2B Networking Price 91

Hubspot

APRIL 2, 2024

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. Social selling is not social media marketing. Much like “traditional” marketing and sales efforts, the activities I just mentioned are what drive people to you or your business.

Sell 72

Sell Up-sell Trust Angle 72

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On our marketing blog, one example of this is, "What is Digital Marketing." One example of an evergreen pillar topic the blog has identified is Instagram Marketing.

Engineering 15

Engineering Promote User Experience Niche 15

Search Engine Land

DECEMBER 19, 2022

Not only that, is your business on Facebook and using a content marketing strategy? Let’s look at how to set up your Facebook content marketing. How Facebook can contribute to your brand’s overarching content marketing strategy. Initial steps for marketing on Facebook: Create a Facebook Business Page. It boasts 2.96

Gambling 105

Gambling Follow-up Start-ups Service 105

Hubspot

SEPTEMBER 9, 2019

According to HubSpot's social media team, the video-based social app TikTok is "leaking" with brand opportunities. But, because TikTok is still such a young app, many marketers might be wondering, "Is getting on this app even worth it?". Chipotle, a popular Mexican restaurant chain, has over 55,000 fans on TikTok.

Agriculture 101

Agriculture Entertainment Launch Government 101