Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. LinkedIn: Ben B l oom (2.5K

Healthcare 98

Healthcare Consult Follow-up Education 98

Search Engine Land

SEPTEMBER 18, 2023

Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Those encountering problems have been advised to contact Support or the Google Ads Product Liaison officer on X (formerly known as Twitter). Select your Universal Analytics property.

Contact 135

Contact Campaign Conversion Engineering 135

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care. How it works.

Campaign 103

Campaign Engineering Process 103

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 125

A/B testing Engineering Launch Drivers/motivators 125

Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Rest in peace, Universal Analytics.

Campaign 85

Campaign Engineering Service Conversion 85

Search Engine Land

AUGUST 24, 2023

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. The decline of X/Twitter referral traffic didn’t start this year. Twitter/X was our third largest referral source from social, not far behind LinkedIn and Facebook. Why we care. Social overall accounted for 5.8%

Referrals 92

Referrals Engineering Growth Start-ups 92

Search Engine Land

JULY 12, 2023

Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. What has Twitter said? Twitter is evidently taking people’s concerns extremely seriously.

CTR 98

CTR Technique Launch Follow-up 98

Search Engine Land

JANUARY 23, 2023

The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully. Marketers aren’t happy. Why we care.

A/B testing 101

A/B testing User Experience Engineering Meeting 101

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. Dig deeper: GA4: What marketers need to know for a successful transition. It is auto-populated if auto-tagging on Google Ads and Google Analytics 4 are turned on.

Campaign 118

Campaign Start-ups Gaming Conversion 118

Search Engine Land

OCTOBER 6, 2022

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. Here is a screenshot I pulled from one of the profiles I have in my Google Analytics profiles: Google is aware. ” What it looks like.

Engineering 93

Engineering 93

SaaStr

NOVEMBER 28, 2022

So I don’t really know as much about digital marketing as I should, and as you might think, but every time I look at our Google Analytics, I learn a few new things: One small reminder is that, at least for SaaStr, LinkedIn now drives materially more traffic than Twitter. That’s pretty good. You should.

B2B 92

B2B Follow-up 92

Martech

MARCH 17, 2023

Marketers are looking to data clean rooms as a way to enrich their data and boost ad campaign performance in an increasingly regulated digital ecosystem where data is precious. Interoperability increases the opportunities marketers have to build clean rooms with publishers and other digital media partners. Amazon Marketing Cloud.

Campaign 101

Campaign Process 101

Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Why we care. What’s happening? Get MarTech! In your inbox.

Campaign 78

Campaign Follow-up Process Conversion 78

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

X-functional 119

X-functional Sports Represent Start-ups 119

Martech

MARCH 30, 2022

Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Kicking and screaming it is. What we found. The bright side.

Consult 102

Consult Price Engineering Conversion 102

Search Engine Land

JULY 10, 2023

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Standard Universal Analytics properties have stopped processing new data.

Process 73

Process Engineering Campaign Follow-up 73

criteria for success

NOVEMBER 15, 2021

Nick is the CEO and Principal consultant at DAS42 , bringing world-class analytics and big data technologies to organizations of all sizes and stages in their life cycle. Helping salespeople optimize their time using analytics. Upcoming trends in data, analytics, and SaaS businesses. Follow us on Twitter! Confidence.

Government 98

Government Consult Technology Technology 98

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

NOVEMBER 7, 2023

/> <meta property="og:description" content="Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts." /> <meta property="og:url" content="[link] /> <meta property="og:image" content="[link] /> Get the daily newsletter search marketers rely on.

Retail 112

Retail Engineering Presentation Referrals 112

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 75

A/B testing Engineering Launch Drivers/motivators 75

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Campaign 145

Campaign B2B Technology Technology 145

Search Engine Land

DECEMBER 7, 2022

More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. What should PPC marketers focus on? In fact, analytics should equal about 99% of your back-end data. Become a mini-manager, or team lead.

Customer Relationship Management 101

Customer Relationship Management Relationship Management Engineering Campaign 101

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Launch 98

Launch Follow-up Retail Networking 98

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Launch 93

Launch Engineering Gaming Territory 93

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Networking 114

Networking Retail Education Consult 114

Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice.

Cross-sell 92

Cross-sell Engineering Referrals Gaming 92

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

Search Engine Land

DECEMBER 13, 2022

You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit. Performing a content audit is only one step toward improving your marketing performance. Get the daily newsletter search marketers rely on. Monitor your analytics.

Click Through Rate 96

Click Through Rate Promote Campaign Engineering 96

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. There are over 3.8

Campaign 101

Campaign Contact Follow-up Cross-sell 101

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! Still, marketers were not happy. That’s just not what we do.”

Retail 125

Retail X-functional Launch Non-Profits 125

criteria for success

MARCH 29, 2021

John is the Chief Marketing Officer at DialAmerica , a teleservices company that provides B2B and B2C customer engagement services across multiple industries. In this episode, John and I cover: Utilizing data and analytics. Matching changing markets. Follow us on Twitter! Happy Monday, Let's Talk Sales listeners!

B2C 98

B2C B2B Service Sell 98

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Campaign 101

Campaign Price Contact CRM 101

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. In the US the figure would probably be just over half the number. Searching For Old Versions of Web Sites?

Referrals 92

Referrals Hospitality Launch Engineering 92

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 121

B2B Launch Campaign Entertainment 121

Hubspot

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next. Types of Target Audience.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Adaptive Business Services

MARCH 23, 2022

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017. And maybe Twitter.

Sell 101

Sell Objectives and Key Results Networking Pitch 101