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How to Market Your Business on a Shoestring Budget

Veloxy

When budgets are tight, online marketing is usually the first expense businesses look to cut. But thing is, small business have never had greater access to cost effective and highly trackable marketing tools. So even with a shoestring budget, the best way to market your business might be a lot more accessible than you think.

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This day in search marketing history: February 26

Search Engine Land

Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21. Google call-only ads getting ‘expanded’ with more characters 2019: The other change was that name of the business would move to the description line.

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This day in search marketing history: March 25

Search Engine Land

Google Podcasts gets a redesign and iOS rollout 2020: The new design featured an Explore tab with recommendations based on the listener’s interests. Bing Ads bad account takedowns doubled in 2018 2019: Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. on SEO by the Sea.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

New data from the Pew Research Center says that U.S. consumers would rather watch the news -- not read or listen to it -- and would prefer to do so on TV, not online. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.". UK, and Canada -- and ask them for their prefer method of consuming the news.

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How to Personalize Your Outbound Approach According to Your Market and Persona

Sales Hacker

If you want to create sales emails that get responses, it’s this one fact that you need to focus on. In fact, you have less than a second— two-tenths of a second to be precise —to make a good impression when someone lands on your website. American businesses lose $62 billion each year to bad customer experiences. Image source.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need.

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Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week

Hubspot

This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land ).

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