Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. General Email Marketing Stats to Know in 2020.

Click Through Rate 101

Click Through Rate Campaign Lead generation Launch 101

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. Why we care.

Sales 92

Sales Follow-up Product 92

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering 114

Engineering Non-Profits Transportation Networking 114

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Is AI in marketing something new? Well…is generative AI something new? Generative AI.

Government 105

Government Engineering Up-sell Networking 105

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. General LinkedIn Stats.

Networking 101

Networking Launch Growth B2B 101

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. 11 Stats That Make a Case for Landing Pages. 11 Stats That Make a Case for Landing Pages. 30% of top landing pages use video content.

Contact 101

Contact Conversion Trust Up-sell 101

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. in the past month (10.4%

Sports 121

Sports Gambling Manufacturing Launch 121

ClickFunnels

AUGUST 16, 2021

Here’s a shocking stat. A lead nurturing campaign is a marketing effort to teach leads (i.e. P.S. If you want help with generating leads , then check out this lead-gen guide we put together for you. Get the Bare-Bones Funnel That Generated 185,372 Leads for our Business (Free). They’re browsing. First, a definition.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Search Engine Land

SEPTEMBER 29, 2023

Why you should care This update looks like it affected not only websites using structured data but also those that were very good at making easily identifiable HTML content and weren’t using structured data. Could this demotion of rich results be because of Search Generative Experience? Content review and update.

UX 113

UX Clients Follow-up Price 113

ClickFunnels

JANUARY 30, 2022

In today’s world, having a website for your small business is about as important as generating leads, selling products, and making a profit — actually, it’s a fundamental pillar of those three pursuits. So how can you create a website that’s representative of your brand as well as effective at generating leads and making sales?

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Launch 100

Launch Niche Engineering Networking 100

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

E-commerce 111

E-commerce Gambling Engineering Campaign 111

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked).

Process 94

Process Clients Campaign Start-ups 94

Lead Fuze

JANUARY 2, 2024

Table of Contents: The Role of AI in Modern Keyword Research What Is an AI Keyword Generator? That’s where artificial intelligence steps in with its high-tech pan—AI keyword generators—to make your search for golden phrases less back-breaking and more rewarding. What Is an AI Keyword Generator?

Niche 52

Niche Engineering Technique Contact 52

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2008: Why FeedBurner stats went wonky. It’s a Google bug.

Engineering 108

Engineering Promote Campaign Meeting 108

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Due to the sheer amount of users ( 3.81 of TikTok’s user base is between 10 and 19 , whereas 33.1% Learn About Your Personas.

Meeting 101

Meeting Promote Follow-up Represent 101

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Conversation intelligence vendors were putting out a ton of “Labs” content at the time, so I spent a year running the most popular one — Gong Labs — on our discovery and sales calls.

Education 91

Education Pipeline Follow-up Clients 91

Search Engine Land

FEBRUARY 19, 2023

Using the news meta keywords tag no longer helped Google understand your news content. Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps. Google ignored it the same way they ignore the normal meta keywords tag.

E-commerce 92

E-commerce Engineering B2B Campaign 92

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. However, demand generation is much harder today than it was 5 or 10 years ago. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. LEAD ROUTING.

Lead generation 78

Lead generation Trust Prospecting Campaign 78

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue.

CTR 87

CTR Engineering Sports Launch 87

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you see as the “center” of your workflow? Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? Firing up authentic content at Weber.

CRM 106

CRM Technology Technology Trust 106

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 123

B2B Objectives and Key Results CRM Campaign 123

Lead Fuze

NOVEMBER 7, 2023

Like an invisible puppet master, it pulls strings behind your screen—deciding which products pop into your feed and what content catches your eye. Table of Contents: Understanding AI Advertising How Does AI Advertising Work? This post is like a backstage pass to this digital spectacle. Exciting times lie ahead!

Objectives and Key Results 52

Objectives and Key Results Campaign Technology Technology 52

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. billion “core” searches.

Objectives and Key Results 90

Objectives and Key Results Launch Engineering Commission 90

Sales Hacker

FEBRUARY 14, 2023

In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. TikTok users are 1.7x

B2B 92

B2B B2C Sales Trust 92

Martech

MARCH 6, 2024

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Polish your copy to comply with Gmail’s RETVec AI spam filter Gmail’s RETVec algorithm hunts spam by detecting hidden tricks and deceptive content with advanced precision.

Electricity 110

Electricity Non-Profits Construction Real Estate 110

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Generate three outputs.

Objectives and Key Results 80

Objectives and Key Results Price Follow-up Start-ups 80

Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Lead Fuze

DECEMBER 4, 2023

Ever hit a wall trying to write fresh, engaging content? Welcome to the future of content creation where AI-generated content is changing the game. How does AI help in content creation? Why are AI generated images so good? Speedy Content Creation with AI Why does this matter? You’re not alone.

Engineering 52

Engineering Technique Contact Follow-up 52

ConversionXL

JULY 28, 2021

Google Analytics 4 is the next generation of Google Analytics. We’ll also delve into some of the platform’s new reporting features to demonstrate how it can help you learn more about user behavior. Its features and capabilities are built to help you not only better understand users, but predict behavior to improve user experience.

GTM 146

GTM Follow-up Technique Campaign 146

Search Engine Land

NOVEMBER 16, 2023

Manually collecting data for numerous client projects from different data sources, such as traffic stats, search rankings, technical issues, backlinks and competitive analysis, consumes valuable time. Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients.

Clients 101

Clients Engineering Growth Launch 101

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. Try these content ideas to re-vamp your posting game. Conduct a poll on Instagram.

Customers 90

Customers CTR Follow-up Promote 90

Lead Fuze

OCTOBER 5, 2023

Picture this: Your customers are receiving personalized marketing campaigns, your social media content is timely and engaging, all while saving time on customer service. A surprising stat from the U.S. Fuel Growth With Smart Automation Tools No more sleepless nights over tasks like data analysis or market trend prediction.

E-commerce 52

E-commerce Campaign Gaming Growth 52

SalesHandy

NOVEMBER 2, 2020

Linkedin is the largest professional network in the world with over 700 million active users. 89% of B2B marketers are already using Linkedin for lead generation and 62% state that it generates 2X more leads than the next best social channel. Share content over a large network. How to find prospects on Linkedin.

Prospecting 98

Prospecting Campaign Networking Follow-up 98

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. Table of Contents: Understanding Conversion Rate Optimization (CRO) What is a Good Conversion Rate? What is a Good Conversion Rate?

Conversion 52

Conversion A/B testing User Experience Technique 52

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. At the moment, both apps continue to grow.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94