Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 129

Strategize Education Price Service 129

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

The 5% Institute

JUNE 26, 2023

Marketing Key Performance Indicators (KPIs) are essential metrics that help businesses measure the success of their marketing campaigns and activities. These metrics provide valuable insights into the performance, effectiveness, and overall impact of marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CRM 52

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. Revenue enablement also helps organizations to stay competitive and adapt to changing market conditions. That’s a HUGE problem.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Data is raw, factual information that can be measured.

B2B 138

B2B Campaign Technology Technology 138

Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Customers 69

Customers Gaming Technology Technology 69

Search Engine Land

SEPTEMBER 15, 2023

Preliminary steps: Ask the client the right questions Some clients come to the table operating from info collected in word-of-mouth interactions, social media posts, and headlines rather than a detailed understanding of what AI is and how it works. But managing client expectations remains critical.

Clients 136

Clients Objectives and Key Results Legal Engineering 136

Search Engine Land

OCTOBER 10, 2023

Social platforms (e.g., Social platforms (e.g., It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. Digital video platforms (e.g.,

Objectives and Key Results 107

Objectives and Key Results X-functional Intrinsic Construction 107

Lead Fuze

JUNE 27, 2023

When it comes to elevating your brand’s online presence, knowing what to look for in a content marketing agency is crucial. From startups to established businesses, everyone can benefit from a well-executed content marketing strategy. The top 3 priorities in content marketing? The top 3 priorities in content marketing?

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 101

Product Objectives and Key Results Strategize Technology 101

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Healthcare 91

Healthcare Campaign Conversion Service 91

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. As a business owner, you know that in order to be successful, you need to be constantly evolving and adapting. We will outline some of the best digital marketing strategies for growing your business. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Lead Fuze

MAY 26, 2023

Effectively managing marketing agencies is a vital factor for businesses of all sizes, as it can have an immense impact on the success of their promotional efforts. As a seasoned expert in the field, I am cognizant of the importance of forming strong ties and sustaining open communication with marketing firms.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Strategize 52

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. Do you need to optimize product detail pages ? The challenge?

Angle 76

Angle Healthcare Technology Technology 76

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned business owner, an aspiring entrepreneur, or a dedicated marketing professional, the question may arise: What is lead nurturing? Understanding this concept can be pivotal to your success. Let’s delve deeper into this key strategy for sales success. What is true about lead nurturing?

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

ConversionXL

MARCH 31, 2021

Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost in the noise and miss what matters. For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Image source ).

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles.

B2C 123

B2C B2B CRM Contact 123

Salesforce

DECEMBER 10, 2021

Last June, when Apple announced privacy changes in its iOS 15 release that would significantly affect email marketing, digital marketers everywhere felt more than a hint of anxiety. . When I first started working in email marketing in 2006, we focused on questions like “What day of the week is the best day to send an email?”

Entertainment 98

Entertainment Trust Follow-up Promote 98

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Martech

DECEMBER 18, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences.

Customers 98

Customers Consult User Experience Strategize 98

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140

Capterra Sales & Marketing Software

OCTOBER 1, 2021

The post What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns appeared first on Capterra. Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow.

Campaign 52

Campaign Objectives and Key Results Strategic planning Engineering 52

Sales Pop!

DECEMBER 15, 2021

Regardless of whether you’re aiming to be an influencer for a big luxury brand or marketeer for a small field service business, social media is one of your key channels to success. Depending on who you ask, the number of KPIs you may want to monitor can be as many as 19 or as low as three. Follower count.

Campaign 52

Campaign Repeat business Growth Promote 52

ConversionXL

AUGUST 18, 2021

When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. You don’t want your employee’s social media posts to come across as pushy or salesy. Instead, they should read naturally and not like a press release inside of a social media post.

Referrals 117

Referrals Represent Promote Follow-up 117

Search Engine Land

AUGUST 8, 2023

We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. They are much more strategic and give us insight into what we can do to affect the big-money metrics and our future results. Socializing the metrics that matter in your business. Channel research.

Angle 88

Angle Strategize Drivers/motivators Follow-up 88

Lead Fuze

JUNE 27, 2023

Why hire a dental marketing agency? A professional dental marketing firm can offer strategic messaging, content marketing, paid advertising, and other digital solutions tailored specifically for your practice. This question often arises among dental practices seeking to expand their reach and attract more potential customers.

CTR 52

CTR Strategize Healthcare Campaign 52

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Email marketing software decreased to 68% from 75% the previous year. That’s the same as for this year.

Technology 95

Technology Technology B2B Represent 95

Lead Fuze

MAY 26, 2023

Gaining knowledge of how to run a flourishing digital marketing agency is necessary for those wishing to succeed in the continuously shifting online sphere. You’ll also learn about offering comprehensive services such as lead generation and social media advertising while maintaining professionalism when attracting clients.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. Video games and ads have come a long way in the last few decades.

Gaming 85

Gaming Campaign Drivers/motivators Represent 85

The 5% Institute

JUNE 15, 2023

In today’s highly competitive business landscape, generating leads is crucial for the success and growth of any company. Conducting market research Conducting thorough market research is essential for identifying your target audience accurately.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.

Campaign 122

Campaign Networking Non-Profits Launch 122