Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

Entertainment 117

Entertainment B2B Education Campaign 117

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

B2B 112

B2B Gaming Education Technology 112

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals.

B2B 123

B2B Trust Campaign Meeting 123

Martech

JANUARY 24, 2024

Pega, along with Oracle, is one of the most prominent, originally using AI for enterprise case management, then introducing it into its customer service offering some nine years ago, and shortly thereafter into its marketing and CRM solutions. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies.

Launch 117

Launch CRM Gaming Service 117

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. LinkedIn Audio Events, another new feature, allows users to host live conversations without video.

B2B 115

B2B Event Production Follow-up Conversion 115

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Live Event Ads.

Campaign 79

Campaign B2B Objectives and Key Results Represent 79

Martech

NOVEMBER 10, 2022

Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. The offerings line up with three areas any brand needs to have covered in Web3 — content, networking and virtual goods. “In Dig Deeper: Samsung expands presence on Discord.

Launch 117

Launch Gaming Networking Service 117

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Sports 93

Sports Technique Campaign Technology 93

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. They sold thousands of $333 NFT virtual wearables in minutes.).

Gaming 119

Gaming Launch Meeting Product 119

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform.

B2B 109

B2B Conversion Sales 109

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

B2B 99

B2B Lead generation Technology Technology 99

Martech

NOVEMBER 15, 2021

Cloud-based hybrid engagement platform ON24 announced its availability on the HubSpot App Marketplace following its integration HubSpot’s CRM platform. This will enable B2B users of both platforms to pull data from events supported by ON24 and manage them within the CRM. Why we care.

Government 107

Government CRM B2B Contact 107

Martech

JUNE 7, 2022

Today, Samsung US launched its server on digital gaming community platform Discord. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland. Get the daily newsletter digital marketers rely on. This is by no means Samsung’s first foray into the metaverse. Processing.Please wait.

Launch 118

Launch Gaming Promote Start-ups 118

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Contract 101

Contract Prospecting Presentation Clients 101

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Represent 127

Represent Technology Technology CRM 127

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

AUGUST 25, 2022

This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. Read next: How the gaming universe is preparing marketers for the metaverse. Metaverse live events. This underlines iHeartMedia’s mission to “meet audiences where they are.”.

Launch 121

Launch Gaming Entertainment Promote 121

Martech

APRIL 28, 2022

Get the daily newsletter digital marketers rely on. Enter XR – extended reality – where avatar-based platforms can help make you feel more connected and provide a much richer experience. An immersive, virtual technology hang-out session that makes various stops in business-focused immersive and virtual spaces.

Technology 95

Technology Technology Relationship building Consult 95

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization.

CRM 111

CRM Launch Product Customers 111

Martech

MARCH 2, 2022

Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. The event was canceled in 2020, and went virtual in 2021.

Presentation 101

Presentation Closing Customers 101

Sales Hacker

OCTOBER 27, 2023

For example: Invite them on a podcast or host a digital event with your prospects and customers mingling. Nicole Wojno Smith , VP of Marketing at Tackle successfully runs this playbook. If distributed, there are opportunities to attach visits to events that teams are attending. GTMnow’s FIRST digital event: Exciting news!

Pipeline 93

Pipeline GTM Cross-sell Sports 93

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement. Why we care.

CRM 113

CRM Presentation Customers 113

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Your outreach must be engaging, personalized, and responsive on any type of platform in real time. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Construction 98

Construction Clients Technology Technology 98

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Email marketing software decreased to 68% from 75% the previous year. Dig deeper: How to measure content marketing ROI and ROE.

Technology 110

Technology Technology B2B Represent 110

Highspot

NOVEMBER 25, 2020

Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. How do you prepare for a virtual sko? How do you engage salespeople during a virtual sko? ” Inspire.

Education 122

Education Drivers/motivators Sales Up-sell 122

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Meeting 97

Meeting Follow-up Relationship building Technology 97

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 108

Promote Campaign B2C Retail 108

Martech

NOVEMBER 8, 2023

.” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. A third MOps professional announced firmly that a certain (very well known) platform’s lead scoring was simply “cr*p.” Privacy and compliance management. Privacy and compliance management.

Presentation 106

Presentation Technology Technology Launch 106

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Promote 127

Promote Niche Presentation Networking 127

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Lead generation 103

Lead generation Follow-up Negotiate Promote 103

Martech

SEPTEMBER 23, 2022

Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. On September 20, Samsung livestreamed a fashion show that occurred in real life at the Samsung 837 location in New York and could be viewed in the metaverse, at the Samsung 837X virtual site in Decentraland. Get MarTech!

E-commerce 115

E-commerce Launch Sell B2C 115

Salesforce

MARCH 7, 2023

How to participate The entire community is coming back together this week in San Francisco and on Salesforce+ for TrailblazerDX ’23—the developer event of the year. They’re a fun way to learn new skills and win fun prizes on Trailhead—Salesforce’s free online learning platform. What are the TrailblazerDX ’23 Quests?

Government 98

Government CRM Launch Start-ups 98

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 117

Niche Territory Education Referrals 117

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. What it does. Why we care.

Networking 96

Networking Manufacturing Advertising/ Marketing B2B 96

ConversionXL

SEPTEMBER 9, 2020

Some 85% of leaders and executives identify in-person events as critical for their company’s success. Not unlike their in-person counterparts, virtual summits have similar goals: Bring people in your target market together. Know why you’re hosting a virtual summit, what you’ll cover, and who it’s for.

Niche 98

Niche Campaign Up-sell Networking 98