Martech

DECEMBER 10, 2021

We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. Expect to see more multicultural curation, said Rochon, not least because the younger generation — “Can you believe we’re past Gen Z now?”— As an agency, what do you do?

Up-sell 116

Up-sell Start-ups Campaign Clients 116

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. considered banning TikTok due to privacy concerns , Instagram launched a handful of new audio and video editing features that are quite similar to what users would find on TikTok.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. App Annie predicts spending will soon surpass $3 billio n. Users spend on average 10.85 But is it just kids and Gen Z scrolling and buying on the app? Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Retail 119

Retail Appointment Campaign Technology 119

Salesforce

JANUARY 3, 2024

Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. It’s a challenging time for streaming services.

Service 52

Service Sports Promote CRM 52

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. At this point, you might be wondering, "What's an influencer?". In this post, let's review the top influencer marketing myths that have been debunked. However, that isn't correct.

Niche 101

Niche X-functional Referrals Gaming 101

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. In the U.S.

Gambling 101

Gambling Entertainment Price Campaign 101

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Source: Tomoson.

Niche 98

Niche Follow-up Contact Intrinsic 98

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. In fact, marketers are hoping for new advertising options. Regardless of business size, online advertising strategies are similar. Microsoft Advertising.

Promote 96

Promote Networking Launch Lead generation 96

Hubspot

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. Instead, they used the money to create a full-length Broadway musical.

Gaming 99

Gaming Transportation Campaign Legal 99

Hubspot

AUGUST 18, 2020

With these previews, ecommerce visitors can see an item of clothing on a photo of their body, preview what furniture will look like in their bedroom, and even size themselves to ensure they're buying a product with the best fit. So, what does this mean for small or medium-sized retailers? Skeptics might say no.

Product 101

Product Retail Technology Technology 101

Salesforce

AUGUST 23, 2022

What is insurtech? When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. What is insurtech? You don’t get to be as dominant after 150 years as Pacific Life has become without focusing on what’s coming next.

Technology 52

Technology Technology Retail Strategic planning 52

SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. At, say, $2m in ARR, when you’re just figuring out demand gen, SDRs and BDRs, and all that … why would you need a CMO? You need a VP of Demand Gen! You may be right.

X-functional 26

X-functional Growth Follow-up Strategize 26

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Technology 92

Technology Technology Campaign Service 92

Hubspot

MARCH 9, 2021

Gen Z has the fastest-growing buying power of any generation -- but it's still one of the most misunderstood and challenging age groups to market to. Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. What the Heck is Bytehouse? This home was named, "Bytehouse.".

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Martech

JULY 8, 2022

Today’s young adults are members of Gen Z – the generation coming up behind Millennials. Digital marketers must revise their assumptions around today’s young adults if they hope to successfully acquire and retain this important cohort of customers. Gen Z is more diverse. Consumers: Gen Z vs. Millennials.

Networking 111

Networking Follow-up Technology Technology 111

Martech

MARCH 10, 2023

From virtual billboards to branded experiences, video games have become a marketer’s paradise for reaching the coveted gaming demographic. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games. It starts with choosing the right game (or games).

Gaming 104

Gaming Non-Profits Networking Price 104

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Due to the pandemic and soaring inflation, people are becoming more and more careful with their spending habits. What does it mean?

Promote 105

Promote Trust Gaming Clients 105

Martech

MAY 14, 2024

The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States. Dig deeper: 5 reasons why marketers should consider TikTok for B2B TikTok’s reach in the U.S. of all the money spent in the U.S. Status of the law. up from 100 million reported in August 2020.

Government 72

Government Follow-up B2B Up-sell 72

Search Engine Land

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Due to the pandemic and soaring inflation, people are becoming more and more careful with their spending habits. What does it mean?

Promote 68

Promote Trust Gaming Clients 68

SaaStr

FEBRUARY 11, 2021

It’s much worse than a bad VP Marketing hire. First, in this post, I want to outline what a VP of Sales in a SaaS company actually does. Optimizing how best to work with Demand Gen and marketing. What markets should we expand into? Where should we spend our resources, our money? Sales Strategy.

X-functional 145

X-functional Quota Sales Up-sell 145

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it's hard to keep up to date on what's really going on with social media.

B2C 69

B2C Networking Follow-up Launch 69

Hubspot

APRIL 13, 2020

Whether you're interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms that weren't created in Silicon Valley can be an eye-opening experience. In areas like these, where people might not be able to access common U.S.-based

Launch 99

Launch Territory Government Networking 99

SaaStr

FEBRUARY 21, 2020

What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? What content and learnings should you have in place when you make the hire? What have been his lessons on optimizing payback period for sales reps?

Non-Profits 79

Non-Profits Up-sell Start-ups Product 79

Hubspot

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Education 101

Education Finance Price Retail 101

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. To succeed in social media marketing today, you need to be innovative in your approach.

Sports 144

Sports B2C Entertainment Technology 144

SaaStr

JULY 22, 2020

Join Nicole Quinn, General Partner at Lightspeed Ventures, Ann Miura-Ko, Founding Partner at Floodgate, and Alex Konrad, Senior Editor at Forbes as they talk about what they have seen in the industry lately and how they are moving forward. But we think of it as being sort of CO conspirators with the founders pre-product market fit.

E-commerce 89

E-commerce Non-Profits Start-ups Entertainment 89