Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. What else delivers an ROI of $36 for every $1 spent, after all? Email marketing platforms and financial activity. Get the daily newsletter digital marketers rely on. Venture funding.

Finance 105

Finance Technology Technology Contact 105

Martech

APRIL 20, 2023

Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We But what if you also are considering a new TV? RMN revenue in 2022 was estimated at $37.5

Retail 102

Retail Networking Launch Customers 102

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness.

Campaign 118

Campaign Retail Gaming Networking 118

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. Read more: How marketers are leveraging QR codes on TV. Get the daily newsletter digital marketers rely on.

Sports 103

Sports Gaming Networking Campaign 103

Martech

AUGUST 24, 2021

After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year, and over 50% less time spent on project management because of the way it was intelligently automated. For marketing teams specifically, the review process can eat up a lot of meeting time.

Launch 116

Launch Technology Technology Meeting 116

ConversionXL

NOVEMBER 10, 2021

But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). We’ll also show you what it takes to create advertising that gets people to act. Use this information to identify what interests your audience. Advertising in the current landscape.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

OCTOBER 19, 2022

They don’t let you pinpoint what makes an ad and a campaign successful. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Was it the creative?

Retail 108

Retail CTR Networking Campaign 108

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org.

Pharmaceutical 132

Pharmaceutical Healthcare Hospitality Campaign 132

Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and B2B is becoming more experiential. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Why we care.

B2B 103

B2B E-commerce Customers B2C 103

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. But what does this mean for advertisers? Where should you advertise? CTV/OTT Inventory.

Healthcare 90

Healthcare Entertainment Hospitality Campaign 90

Martech

JUNE 29, 2022

Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP). What about the middle? Salesforce Marketing Cloud (SFMC) (this one requires the Salesforce Journey Builder). What is BigQuery? Google Optimize.

A/B testing 99

A/B testing E-commerce UX Retail 99

Search Engine Land

NOVEMBER 4, 2022

We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: Quantify what we’ve seen in the past and better estimate what might happen this go around. The sales per click of sponsored products ads soared relative to what would typically be expected in the middle of October.

Retail 92

Retail Campaign Closing Conversion 92

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase.

Sports 108

Sports Non-Profits Campaign Growth 108

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

Campaign 92

Campaign Legal Trust Engineering 92

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels. AI-driven speech analytics.

Campaign 99

Campaign Healthcare CRM Appointment 99

Hubspot

JUNE 14, 2012

But as a marketer, these new Facebook ad targeting options coming soon will also enable you to achieve a whole new level of Facebook ad relevancy. Facebook is currently testing the new service with 8 advertising demand-side platforms (DSPs), reporting that it will be more widely available in the next few weeks. What About User Privacy?

Campaign 77

Campaign Networking Up-sell Promote 77

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. We’ll cover: What is adtech? What is the future of adtech?

Technology 112

Technology Technology E-commerce Campaign 112

Hubspot

SEPTEMBER 14, 2012

No worries -- let's recap just what Facebook Exchange is, examine the results reported by some of the 8 demand-side platforms (DSPs) that participated in the beta program, and chat about whether you should experiment with it in your own Facebook advertising efforts. Results Reported by DSPs in the Beta Launch. Sound good?

Launch 77

Launch Clients Campaign Start-ups 77

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. It seems all technology is getting smaller and more efficient. in 2013 to 1.43

User Experience 58

User Experience Campaign X-functional Conversion 58

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

Sports 90

Sports Networking Technology Technology 90

Martech

FEBRUARY 5, 2024

Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication.

B2B 99

B2B Healthcare Commission Campaign 99

Hubspot

MARCH 5, 2021

As a marketer, you might be focused on creating organic content most of the time. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. DSP Advertising.

Cross-sell 96

Cross-sell Campaign Networking Engineering 96

Martech

MARCH 22, 2024

“We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. What did the loss of the identifier mean? “App marketing was single-threaded on the device identifier,” said Cohen. But it raises significant issues for mobile marketing too.

Manufacturing 128

Manufacturing Campaign Technology Technology 128

Martech

APRIL 26, 2022

What it is. The Total Media Solution simplifies cross-platform reporting by way of a single data source, residing in the Samsung DSP. Get the daily newsletter digital marketers rely on. DSP partners like Adobe, Experian, Merkle and others also give access to curated audiences in a simplified privacy-safe way.

Launch 87

Launch Service Negotiate Campaign 87

Martech

APRIL 12, 2022

Get the daily newsletter digital marketers rely on. What it does. The companies claim this will allow Intent IQ’s identity device graph to aggregate all of Brightcom’s publisher SSP and DSP IDs into a single Intent IQ Person ID. It is supposed to do this while returning partner SSP and DSP IDs when those are missing.

Campaign 84

Campaign Service Customers 84

Hubspot

NOVEMBER 19, 2012

And while they know that marketers' interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can't rest on their laurels. These days, marketers expect options, personalization , and ROI. Well, yes, except now it's hard to keep all the new ad types and features straight.

Promote 78

Promote CTR Campaign Lead generation 78

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. Is there an advertising component?

B2B 120

B2B Objectives and Key Results Campaign CRM 120

Martech

MAY 17, 2022

What it does. Marketers will be able to adjust their spend and measure ROI. With the phasing out of third-party cookies and a more regulated data sharing environment, marketers are looking to more creative methods to manage and execute targeted campaigns. Why we care. And it still is.

Campaign 89

Campaign Clients Prospecting Customers 89

Search Engine Land

JULY 31, 2023

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Get the daily newsletter search marketers rely on. Increase conversions? SUBSCRIBE See terms.

Campaign 89

Campaign CTR Niche Networking 89

Martech

AUGUST 18, 2021

Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. So what is the solution? Do you know where your clicks are coming from? The reason?

Contract 122

Contract Price Technology Technology 122

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems. Data management.

Customers 116

Customers Healthcare Campaign B2C 116

Sales Hacker

DECEMBER 23, 2019

Pat heads up heading up sales, marketing, and business development. Pat has also been on the early leadership teams of more than a half dozen successful internet advertising and marketing startups. What You’ll Learn. What, Exactly, Is Revenue Operations? [18:55]. Your org needs one set of data. One place for data to live.

Contract 53

Contract Cross-sell Growth Campaign 53

Martech

OCTOBER 26, 2023

This is thanks to a new partnership between programmatic DSP Basis Technologies and Direct Digital Holdings, an umbrella company that includes buy-side companies for these publishers. Direct Digital Holdings owns adtech companies connected to the general market and to multicultural media properties. DEI in adtech.

Technology 98

Technology Technology Represent Clients 98

Sales Hacker

FEBRUARY 3, 2021

Do they understand what your pitch is about? It took her awhile to understand programmatic advertising principles, but ultimately she understood what I’m selling and what my job is all about. What do you usually do when you try to explain a sophisticated concept? How to Pitch a Complicated Product.

Pitch 109

Pitch Objectives and Key Results Clients Presentation 109