Search Engine Land

NOVEMBER 29, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys. But Google’s main social weapon is Discover.

Networking 102

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Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Screenshot from a 2016 Search Engine Land article, which recapped the early days of text ads moving to expanded text ads.

A/B testing 120

A/B testing Campaign Networking Engineering 120

ClickFunnels

SEPTEMBER 27, 2021

Then you need to first figure out how to get more leads. Today we are going to discuss five lead generation strategies that can help you do exactly that. Lead generation is the process of converting potential clients into leads by persuading them to give you their contact information. Want to get more clients as a lawyer?

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Why pay attention to the creator economy?

Niche 123

Niche Negotiate Legal Contract 123

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. Platforms that provide hidden gems include forums like Quora, Reddit and others (more on those “others” in a bit) and social media platforms.

Launch 115

Launch Referrals Strategize Networking 115

Search Engine Land

NOVEMBER 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. But what exactly should you be looking at?

Campaign 109

Campaign Lead generation Conversion Growth 109

ClickFunnels

JANUARY 30, 2022

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. To the surprise of many marketers, podcasts are exploding in popularity. Perhaps podcasts represent another shift in the rising mobile marketplace , as more and more marketers continue to devise ways to reach their customers on-the-go.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

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B2B Drivers/motivators Campaign B2C 116

ClickFunnels

JULY 28, 2021

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. You also need to figure out how to get the attention of your dream customers. Today we are going to look at five powerful online business marketing ideas that can help you do that. It doesn’t matter how compatible you are.

Niche 246

Niche Promote Pitch Follow-up 246

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Either way, you can use this data to improve the user experience.

B2B 136

B2B Campaign Technology Technology 136

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. While we are arguing over which platforms are actually search engines, users are just searching – everywhere. It should signify an innovation in executing search marketing strategies and thinking about platforms.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 120

Networking Retail Click Through Rate Engineering 120

Search Engine Land

SEPTEMBER 6, 2023

You can avoid a messy website by implementing a simple topic cluster structure. Why you need to organize content for Google Part of how Google assesses your content is how they are linked together. With topic clusters, you can build a network of interconnected content that showcases your expertise and authority in a specific subject.

CTR 136

CTR User Experience Engineering Strategize 136

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Networking 128

Networking Trust Follow-up Technique 128

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

B2B 112

B2B Customers Objectives and Key Results Price 112

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. With the right approach, you can build a successful agency that helps businesses thrive in today’s competitive online landscape.

Niche 98

Niche Referrals Clients Price 98

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. There are big tests (channels, audiences) you should consider running.

Campaign 111

Campaign Clients Growth Networking 111

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Search Engine Land

NOVEMBER 6, 2023

If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. Additionally, the audiences you target will function as “or” statements. For example, if you target “Users using Amazon Garage” and “Mazda cars,” you’ll set a bid for each. SUBSCRIBE See terms.

Lead generation 108

Lead generation Represent Campaign Legal 108

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

B2B 118

B2B Networking Campaign Technology 118

Search Engine Land

NOVEMBER 9, 2023

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. We are moving on from SEO to search optimization.

Engineering 112

Engineering Clients Networking Education 112

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. ANIME ROCK, PAPER, SCISSORS,” which Corridor uploaded on Feb. Conversations about generations often focus on differences instead of similarities.”

Launch 120

Launch Follow-up Networking Technique 120

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. This guide walks you through key steps to lead a seamless brand integration. Plus, you start to see overlaps and conflicts with vendors.

Objectives and Key Results 86

Objectives and Key Results Cross-sell Campaign Strategize 86

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Niche 99

Niche Drivers/motivators Trust Clients 99

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

NOVEMBER 24, 2021

You can’t avoid negative reviews, opinions, and comments altogether. But you can overwhelm negative sentiment with positive content from others, creating a net positive effect. A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development). Image source.

Retail 134

Retail Networking Follow-up Start-ups 134

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Can’t believe it’s only been five days!”

Launch 97

Launch Follow-up Retail Networking 97

Search Engine Land

OCTOBER 10, 2023

While we’re still testing Demand Gen and will be for the foreseeable future, I have had enough time with it to better explain: How Demand Gen works and its differences from Discovery, which it replaces. I hope my experiences with Demand Gen can provide some context as you navigate this new territory.

Campaign 116

Campaign Clients Territory Conversion 116

Search Engine Land

APRIL 12, 2023

In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Search Engine Land

NOVEMBER 21, 2023

Aligning PR content with your SEO strategy enables you to craft compelling narratives, leading to effective digital storytelling and favorable search rankings. PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images.

Objectives and Key Results 116

Objectives and Key Results Strategize Non-Profits User Experience 116

Search Engine Land

SEPTEMBER 12, 2023

Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Consolidation is the name of the game with Performance Max.

Campaign 137

Campaign Retail Lead generation Pharmaceutical 137

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ?

Strategic partnership 106

Strategic partnership Networking Entertainment User Experience 106

The 5% Institute

JULY 13, 2023

Introverts tend to be reflective and introspective, which can help them understand customer needs and tailor their approach accordingly. While introversion relates to the preference for solitude and internal focus, shyness is characterized by anxiety and discomfort in social situations.

Sell 52

Sell Niche Objectives and Key Results Drivers/motivators 52

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out. However, it’s what you do with the knowledge that matters. In this article, we‘ll dive into how you can see your profile views. Let's dive in.

Real Estate 77

Real Estate X-functional Networking Drivers/motivators 77

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 107

B2B Launch Campaign Entertainment 107

Search Engine Land

MARCH 6, 2023

With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche.

Construction 94

Construction Engineering Niche Networking 94

Search Engine Land

DECEMBER 12, 2023

When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed.

Non-Profits 126

Non-Profits Campaign Networking Entertainment 126