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Video search optimization: Top tips for 2024

Search Engine Land

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques.

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A technical guide to video SEO

Search Engine Land

This article tackles: Why technical SEO matters for video content. Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price). the price).

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9 ways to stay on top of the latest SEO trends

Search Engine Land

And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. Here are my nine top ways to stay on top of news, changes, and transformative ideas that will keep your SEO sharp and your knowledge at its best throughout your career. The SEO Mindset Podcast.

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4 under-utilized SEO research approaches to tackle in 2024

Search Engine Land

SEO is turbulent right now. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. The latter helps SEOs surface things like: New keywords. Dig deeper: Beyond search volume: Future-proofing keyword research for SEO 2. See terms.

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How SEO grows brands: The science behind the service

Search Engine Land

There is too much misinformation about how SEO works. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. But where does SEO fall into this?

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5 Ways To Increase Sales Online For A Small Business

ClickFunnels

Continue reading… Table of Contents #1 Create a Sales Funnel #2 Optimize Your Website for Lead Generation #3 Build a Popular Blog #4 Build a Popular YouTube Channel #5 Build a Social Media Following Conclusion. #1 So his approach can be summarized as: Create SEO content. Create SEO Content. 1 Create a Sales Funnel.