Remove marketing youtube-video-advertising-guide
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How to overcome the top 3 objections to YouTube video ads

Search Engine Land

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance. They’re not sure how to get started.

Campaign 104
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YouTube steps up roll out of Shorts ads

Search Engine Land

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. ” Select “Video.”

Campaign 117
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How to reach new audiences with multi-platform search advertising

Search Engine Land

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service.

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YouTube advertising: The ultimate guide

Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.

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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get the daily newsletter search marketers rely on. Why we care.

Launch 138
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. Judge Amit P.

Retail 122
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YouTube rolls out video view campaigns globally

Search Engine Land

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Get the daily newsletter search marketers rely on.

Campaign 123