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How to manage SEO campaigns during economic downturns

Search Engine Land

Two common sources of this information at a macro level are the Michigan Consumer Sentiment Index (MCSI) and the Consumer Confidence Index (CCI). This will allow you to continue marketing your products or services while meeting your customers’ needs. Optimizing your budget and being strategic about your priorities is essential.

Campaign 108
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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

Learn more Why you shouldnt view losses as failures in sales The word failure is often used to describe something that doesnt meet expectations. Set aside dedicated time to review lost opportunities together as a team and in one-on-one meetings. This makes it much easier to maintain friendly and open communication.

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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Meeting quota is often challenging, and organizations offering relief can show support to their team. PTO and vacation: Since even a few days or a week can affect reps’ ability to meet quota, leaders often use quota relief for these out-of-office events.

Quota 84
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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Through an acceleration framework that focuses on empowering sales teams , organizations can understand and meet customers’ needs more accurately. Your sales representatives can spend their time building relationships with customers instead of getting bogged down in administrative tasks such as scheduling meetings and creating invoices.

Closing 98
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Building products to meet all the needs of all people is not only hard, but it’s also expensive. While it can include research-based numbers, it does involve some assumptions and artful estimations. Here are some common pitfalls and how to avoid them. Overestimating TAM One stumbling block is sizing a TAM too large.

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

Businesses that focus on designing an invoicing process that meets both the organization’s needs and those of their customers can improve revenue lifecycle management and increase customer satisfaction at the same time.

Finance 104
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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

A strong customer value proposition sets you apart by clearly communicating to your target customer why your product or service is the best solution for them — and how it can alleviate their pain points to help them meet their goals. In my experience, today’s buyers are ahead of the curve.