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Why Are You Still Using Your Old Playbooks?

Partners in Excellence

We measure our people the way we’ve always measured them–primarily activities(emails, dials, meetings, proposals), 3X pipelines (regardless of the health), and quota attainment. Yet year after year quota attainment plummets, our activities present fewer results, win rates plummet.

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Milton Hwang: Spotlight on the expert

Martech

Presenting at conferences is very different from a writing forum. A: Sign me up any day, I’d rather be on stage presenting! I effectively showed up to an afterschool meeting because it was her. How about not chasing click-through and open rates and instead measuring engagement by a meeting, right?

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The B2B case for retention marketing: 7 key tactics

Martech

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. This presents a compelling case for a new view of the importance of investing in the service function.

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Is Enterprise ChatGPT the Future of B2B Sales?

Accent Technologies

Tailored Presentations on the Fly It's Thursday evening. An unexpected buyer meeting is set for Friday morning, and you need a PowerPoint focusing on how your products cater specifically to the logistics industry. Rep: "ChatGPT, can you draft a presentation showcasing our products for the logistics sector?"

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Google advertisers are confused between support and sales – we asked for clarification

Search Engine Land

.” ‘Clarification is needed’ Anthony Higman, CEO of online advertising agency Adsquire , told Search Engine Land that, in the last two years, no one from Google who contacted him or his company identified themselves as a sales representative. This approach may explain why your sales rep seems to change so often.

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In-Person Sales – Your Ultimate Guide

The 5% Institute

Definition of in-person sales In-person sales refer to the process of selling products or services through direct interactions between sales professionals and customers. These interactions can take place in various settings, such as retail stores, trade shows, conferences, or client meetings.

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It’s time to prioritize customer experience in B2B

Martech

Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Too often, teams will put sales information into a CRM but fail to add notes and details that accelerate the conversations when bringing new folks into the deal meetings.

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