article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. And they roll their eyes at the old “OK Boomer” generation’s buying behavior.

B2B 135
article thumbnail

RevOps Can And Must Do Better!

Partners in Excellence

In addition, there have been a lot of RevOps conferences, where these leaders talk about developing the function. The talk about the number of resources that need to be in place in each function, based on the analysis of the past year. They look at comp expectations, perhaps tweaking the plans to meet certain budgetary or other goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 101
article thumbnail

How to prioritize technical SEO tasks

Search Engine Land

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. In reality, after spending some time in meetings, answering emails or messages, you can consider yourself lucky if you have 25-30 working hours.

article thumbnail

It’s time for B2B marketing to understand its GTM role

Martech

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. Marketing acumen must meet business acumen Youre competing for resources with everyone else. The first half of 2025 is likely to be very tough.

GTM 102
article thumbnail

Perplexity’s CBO: Speed is The New Moat in AI Sales

SaaStr

@perplexity_ai 's CBO @dmitry140 + @samdblond on AI in Sales: You Must Move Much Faster – No excuse to not be moving much faster than 12 months ago – Every question you'd ask in a meeting you can just ask an AI in advance. “What are the biggest challenges Company X is facing right now? No excuses.

article thumbnail

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 83