Martech

DECEMBER 20, 2022

As a marketer, you’ve undoubtedly asked this question and as a customer, you’ve been asked a million times, “How did you hear about our product or service?”. The most successful approaches are those that are done incrementally, using lean and agile methods such as minimum viable products and systems of continuous improvement.

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Minimum Viable Product Campaign Customers Service 135

Smarter With Gartner

JULY 12, 2021

Sequencing helps set the expectation that this is a long-term, multi-part journey, the first major destination along which is a minimum viable product (MVP) that demonstrates progress and allows you to test that the DBTP works. Engage service provider. Sequenced goals. Define the diverse metrics to measure success.

Technology 127

Technology Technology Minimum Viable Product Appointment 127

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense.

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Minimum Viable Product Customers Strategic planning Manufacturing 142

Hubspot

DECEMBER 17, 2018

Customers can only choose from so many suppliers, so if they want to buy your market’s product or service, they must accept the higher prices or else they won’t be able to buy it. You would also, at the least, have to hire a product, marketing, and sales team to run this startup’s daily business operations.

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ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

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Product Minimum Viable Product Price Launch 142

SaaStr

NOVEMBER 9, 2022

Minimum Loveable Product, not Minimum Viable Product. Reevaluate whether your service is still essential to them if the customers don’t want to pay any longer. At Gusto, for example, this might entail a shared service mindset, dreaming big, or building with humility. Motivation.

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Minimum Viable Product Customers Drivers/motivators Growth 19

ConversionXL

APRIL 28, 2021

have built products they think people want before they test that assumption. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. Many companies (my own included!) Here are two ways that we did just that.

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Product Minimum Viable Product Click Through Rate Gaming 151

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. We don’t want to over-engineer something that ultimately provides no value,” said Ann Yauger, AVP of product management. “We

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Technology Technology Minimum Viable Product Angle 98

Partners in Excellence

OCTOBER 26, 2016

We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs. The innovators, love MVP’s (minimum viable products).

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Customers Minimum Viable Product Cross-sell Launch 97

Sales Hacker

OCTOBER 14, 2021

Step 3: Create an offer for the Product Hunt community. The Product Hunt community loves special deals on the launch day. During our first campaign, we offered a big discount on our services. Use reviews and comments on your product to improve your marketing strategy and the product in general.

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Launch Product Minimum Viable Product Campaign 113

Salesforce

APRIL 7, 2022

Fill in remaining markets with a verified third-party international fulfillment service. Brands may want to leverage a minimum viable product approach to fast-track a global ecommerce expansion. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries.

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Minimum Viable Product Territory Launch Strategize 94

Sales Hacker

MAY 15, 2023

In addition, approximately 35% of startups fail because there is no market need for their products or services. Earlier this year we pivoted our services to be less focused on solopreneurs — and more on agency and startup founders — and that pivot was relatively easy because we hadn’t yet outsourced our sales function.

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Minimum Viable Product Pitch Non-Profits Sales 104

Hubspot

SEPTEMBER 27, 2021

Many startups will offer pre-orders of their products or services at discounted rates to raise money via crowdfunding. An early adopter is an influential client who uses your product or service long before the general public does. A startup's launch is when it finally brings its product or service to market.

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ConversionXL

JANUARY 14, 2020

Launch Minimum Viable Products (MVPs) when you can. In this case, new product features in the form of new page templates or information types are key. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

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Minimum Viable Product Objectives and Key Results Launch Networking 159

ConversionXL

MARCH 13, 2013

Let’s survey content marketers and find out what they are tracking (metric – % who say they aren’t tracking, % who say they will pay for the service). Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid).

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Minimum Viable Product Follow-up Campaign Start-ups 111

Smarter With Gartner

JULY 2, 2021

Step 5: Release a minimum viable product. If you have progressed to this step of hi-tech product planning, your product idea has been validated on paper — the problem exists, and customers appreciate your envisioned solution. If you reach that point, you will be ready to commit to the new product idea.

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Product Minimum Viable Product Drivers/motivators Technology 82

Partners in Excellence

FEBRUARY 1, 2016

Every day, it seems there is a new sales, marketing, customer service tool popping up on the web. Some actually are asking for money, albeit what seems to be a fair price, one that I’m willing to pay based on what I see of the services offered. It’s called Terms of Service. I open the Terms Of Service.

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Minimum Viable Product Trust Contact Legal 60

Search Engine Land

APRIL 18, 2023

Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

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Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Salesforce

FEBRUARY 14, 2022

The giant communications service provider is orchestrating change with an agile approach, collaboration, and cloud architecture. Operators can launch, tweak, and retire services with greater agility. Bundled new services. Deliver new services from operators or solution partners with core connectivity products.

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Minimum Viable Product Healthcare Networking Sports 52

Partners in Excellence

MAY 23, 2024

And it was a very powerful and very productive model that served customer hunger for new tools. And we called this business model SaaS, software as a service. They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base.

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Assembly Line GTM Minimum Viable Product Non-Profits 77

Sales Hacker

SEPTEMBER 11, 2020

Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success. Series A: This is usually the first “institutional” round of funding.

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Sell Minimum Viable Product Objectives and Key Results Cross-sell 105

Hubspot

APRIL 12, 2022

The truth is, most companies need help to create a product or service worth selling. While the net earnings model is the most cost-effective way to finance, it's usually not accessible to startups until they have a minimum viable product to sell.

Finance 14

Finance Minimum Viable Product Non-Profits Real Estate 14

ConversionXL

FEBRUARY 3, 2022

Activate customers quickly by helping them get the most value from your product or service. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use surveys to find out what customers value most about your product or service.

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Growth Referrals Minimum Viable Product Drivers/motivators 113

Salesforce

NOVEMBER 17, 2023

trillion by 2026 Here’s how to get your products in front of billions of shoppers. Ecommerce is all the online activity involved in the buying and selling of products and services. A staggering 81% of customers expect faster service as technology advances, and 73% expect better personalization.

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B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

SEPTEMBER 19, 2018

Some states require it for certain service-oriented businesses as well. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.

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Minimum Viable Product Legal Finance Government 78

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

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Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

SEPTEMBER 6, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service. Most startups fail. But is this really step one?

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Conversion Minimum Viable Product E-commerce Customers 126

Hubspot

APRIL 27, 2011

Market a Minimum Viable Product - Netflix was a DVD-by-mail business until it made the bold decision to start streaming video content. However, when the Netflix started its streaming service, it wasn't full of the same content that was available via mail.

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Hubspot

FEBRUARY 11, 2019

Here are some creative techniques for thinking of a product or service. Since you have experience in sales development and account management at early-stage sales companies, you might decide to offer this service to tech startups. Before you go all in, you need to know other people will actually want your product. (No,

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Minimum Viable Product Legal X-functional Networking 101

Search Engine Land

MARCH 22, 2023

The AI chatbot currently only works in English, but Google has plans to expand to other countries and languages as they continue to improve the service. “We’ll However, it feels like Google rushed to push out a minimum viable product that does not compare to other tools on the market.

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Minimum Viable Product Contact Engineering Conversion 82

SaaStr

AUGUST 26, 2023

He compares it to the idea of a minimum viable product (MVP) in product development, stating that sometimes having a simple solution, like copying and pasting data into an Excel file, can be effective instead of aiming for perfection.

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Minimum Viable Product SQL B2C Territory 98

SaaStr

MARCH 20, 2019

Then I was one of the first product managers at Amazon Web Services. You build something quickly, a minimum viable product. Jeff Lawson: But the most recent incarnation of it was really moving all of that to the cloud and providing infrastructure as a service. One of them, I was the first CTO of Stubhub.

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Start-ups Product Minimum Viable Product Niche 70

Salesforce

NOVEMBER 15, 2024

This work caught the attention of Salesforce leaders, who challenged the team to use the full power of Salesforce, and include Agentforce Service Agent and Data Cloud RAG, an AI framework that lets companies use their structured and unstructured proprietary data to make generative AI more trusted and relevant. Challenge accepted.

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Minimum Viable Product Engineering Pipeline Trust 119

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. Offer your services as a blogger. Marketing dollars are wasted if you can’t identify your potential customers.

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Minimum Viable Product Cross-sell Niche Legal 111

Hubspot

DECEMBER 9, 2024

Misreading Market Demand Sometimes, flawed or inadequate market research leads businesses to misinterpret consumers willingness to pay for a product or service. Its also often a good idea to start with a minimum viable product, or MVP, to validate your idea without breaking the bank.

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Minimum Viable Product Real Estate Finance Agriculture 36

Hubspot

FEBRUARY 12, 2025

At the time, I was part of a software services company. During a brainstorming session one day, he suggested building an AI product that could generate passive revenue for us. Step 5: Build a Minimum Viable Product (MVP). I believe theres no such thing as a perfectly polished product at the start.

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Minimum Viable Product X-functional Healthcare Territory 36

ConversionXL

SEPTEMBER 7, 2017

But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source. What you’re going to do is set up a Facebook Ads University (you sell Facebook marketing services, or something).

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A/B testing Minimum Viable Product Growth Education 92