Why Top-Performing Reps See Their Pipeline as Half Empty
Salesforce
APRIL 7, 2022
When it comes to closing a deal, it pays to look at your pipeline as half empty. Twenty years of research from New York University’s Gabriele Oettingen backs this up, showing a little pessimistic thinking is a better motivator than an optimistic outlook for getting things done. We are gluttons for punishment sometimes.
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