Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract 113

Contract Negotiate Strategize Technology 113

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. That variability is what makes negotiations fun to many yet anxiety-producing for others.

Negotiate 113

Negotiate Price Contract Represent 113

Martech

SEPTEMBER 19, 2024

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 The value proposition of human expertise with advanced technology is becoming a critical differentiator in the marketplace. billion by 2033.

B2B 136

B2B Legal Negotiate Trust 136

Heinz Marketing

MAY 20, 2023

Concessions vs. Negotiations: Sales Credibility at Stake by Anthony Iannarino Once a client ask is made, the salesperson is in a negotiation whether they like it or not. 8 Strategies for Getting More Out of Every Negotiation by Anthony Capetola The ability to negotiate can bring you and your business tremendous advantages.

Negotiate 97

Negotiate B2B Gaming Strategize 97

Sales Hacker

DECEMBER 6, 2019

If you confuse objection handling and negotiating , you could be losing sales. . In this article, we’ll look at what objection handling and negotiating are (and what they aren’t). Then we’ll go in-depth to look at 5 techniques for handling objections and sales negotiation, so you always walk away with a win. Negotiation.

Objection handling 113

Objection handling Negotiate Drivers/motivators Technique 113

Martech

FEBRUARY 7, 2025

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. If that’s not marketing technology in action, I don’t know what is.

Contract 108

Contract Non-Profits Hospitality Negotiate 108

Martech

APRIL 30, 2025

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B 105

B2B Objectives and Key Results Territory Negotiate 105

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Technology 116

Technology Technology Customer Relationship Management Negotiate 116

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 125

Strategize Trust Technology Technology 125

Martech

MAY 11, 2023

Building a marketing technology stack can seem daunting, but it doesn’t have to be. A marketing technology (or martech ) stack is the collection of technology and software tools a company uses to manage and execute its marketing activities. Follow this same procedure for each of the technologies on your list.

Technology 116

Technology Technology A/B testing Click Through Rate 116

Heinz Marketing

NOVEMBER 7, 2024

But with ever-evolving buyer expectations and technology shifts, crafting a successful ABM/ABX plan demands fresh insights and clear objectives. How have buyer expectations evolved, and what factors are now non-negotiable in purchase decisions? Are there emerging verticals or regions that offer untapped potential?

Go To Market 105

Go To Market Negotiate High impact Territory 105

SaaStr

NOVEMBER 2, 2024

A ton of time is invested negotiating price, and then way, way too much time on inconsequential legal terms, and then … it closes. VPs and execs will be thrown into roles they didn’t fully anticipate, dealing with new technologies and product lines they weren’t even managing a week ago. Not really. Don’t get your dander up.

Legal 105

Legal Negotiate Price Closing 105

SaaStr

MARCH 5, 2025

Maintain Financial Stability – A healthy balance sheet gives you the option to walk awayyour most powerful negotiating tool. Different buyers value different aspects of your business – some want your technology, others your team or customer base. Having deal-savvy lawyers significantly improves outcomes as well.

Sell 85

Sell Negotiate Healthcare Drivers/motivators 85

PandaDoc

SEPTEMBER 28, 2022

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. That’s why successful bargaining requires special knowledge of negotiation tactics and advanced negotiation skills. Expect to be much more efficient at the following: How do I negotiate the price politely?

Negotiate 98

Negotiate Price Gaming Contract 98

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

B2B 108

B2B Promote Follow-up Lead generation 108

Veloxy

DECEMBER 28, 2023

Closing Techniques Finalizing deals in outside sales frequently demands a customized approach and potent negotiation abilities. Sales representatives must be skilled negotiators to effectively persuade and close deals, overcoming objections and demonstrating the value of their product or service to the customer.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

SEPTEMBER 1, 2021

As Leilo rolls out their product with wider distribution, Broady has discovered that the sales and marketing technology at the retailers varies greatly. Unlike some other major sports leagues, in the Major League Soccer model, the league retains player rights, so that Leilo doesn’t have to negotiate with soccer players’ agents.

Technology 110

Technology Technology Retail Sports 110

Sales Pop!

JULY 28, 2022

Negotiation for finding a satisfactory outcome for all. The entrepreneur has a never-ending need to be on top of the latest research and technology to decide which discoveries will fit into their budgets plus help with business growth. Inquiries about how the client sees the solution.

Sell 237

Sell Represent Negotiate Referrals 237

Iannarino

JULY 13, 2021

A few minutes later, he sent me a message listing all of the technology projects his company could help me with. The military is prohibited from having any autonomous technology fire a weapon on its own: an individual must always pull the trigger. Not only is it weak, but it broadcasts that you really have no idea how to prospect.

Prospecting 248

Prospecting Pitch Negotiate Meeting 248

Salesforce

AUGUST 15, 2024

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. Conga Contracts : Close deals faster with automated contract creation, controlled negotiations, eSignatures, and streamlined reporting.

Product 89

Product E-commerce CRM A/B testing 89

Iannarino

JANUARY 9, 2022

Choosing Asynchronous Mediums: In the last five or six years, there has been an explosion of technological tools designed to automate prospecting through email. Failing to Negotiate: You don't always get to decide when and what you negotiate. You are better off negotiating with the client as soon as the negotiation begins.

Negotiate 161

Negotiate Intrinsic Clients Sales 161

Force Management

JANUARY 16, 2024

From a new remote-first approach to rapid digital technology advancement, the customer journey is new and requires active participation from more than just your sales team.

Negotiate 155

Negotiate Technology Technology Customers 155

Sales Pop!

NOVEMBER 5, 2021

We didn’t have to outlay money for hardware, negotiate with vendors, or hire staff to run the data center. Firewalls Our high-level firewall security is conducted with load-balancing WAF (Web Application Firewall), IPS (Intrusion Prevention System) and IDS (Intrusion Detection System) technology.

Pipeline 246

Pipeline CRM Territory Contract 246

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Salesforce

OCTOBER 14, 2024

As the wheel of innovation and technological advancement continues to turn rapidly at Salesforce Research and within the industry, we continue to move at light speed to tap into various innovations to make agents even more robust and intelligent.

Engineering 128

Engineering Represent CRM Follow-up 128

Salesforce

OCTOBER 17, 2024

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. It’s what customers want, according to the data and AI report , and the industry in turn knows it has to prioritize investment in the technology to be successful in the future.

Entertainment 69

Entertainment Negotiate Campaign Pitch 69

Iannarino

JUNE 26, 2021

For example, one company I consulted with believed their salespeople needed training on negotiation and presentation skills. In the past, when you worked with one part of the company, say, Information Technology, you could go up and down the IT organizational chart to find those people. What they really needed was help prospecting.

Clients 203

Clients Negotiate Contact Strategize 203

Martech

JULY 22, 2021

Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. There are many reasons for this, but in my experience, most technology problems originate in the critical early stages of an initiative. Build the right team.

Negotiate 123

Negotiate Contract Technology Technology 123

Salesforce

JANUARY 15, 2025

Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. Its more than technology it’s real connection.” For manufacturers, ecommerce comes with added complexity.

Manufacturing 59

Manufacturing Negotiate B2B Price 59

Sales Hacker

AUGUST 5, 2020

From contract generation to negotiation, execution, and beyond, it takes the heavy lifting of manual contracting out of the rep’s hands. Streamline contract negotiation and issue resolution. The negotiation stage is typically where deals get messy. Sales teams that settle for the contractual status quo (e.g.

Contract 134

Contract Legal Negotiate CRM 134

Salesforce

MARCH 7, 2024

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. We’ll explore practical tips and strategies to help you navigate the negotiation process effectively.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

SaaStr

MARCH 30, 2023

PSG is a growth equity firm that partners with software and technology-enabled service companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Our commercial negotiators use the pricing insights from our database to then go and negotiate on our client’s behalf.

Negotiate 110

Negotiate Contract Price Strategize 110

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. So what’s the secret to building lasting relationships and negotiating the deal? Why is Sales Negotiation Important? You’ll have to read on.

Negotiate 52

Negotiate Closing Objectives and Key Results Technique 52

Sales Pop!

JANUARY 8, 2024

An Overview of Virtual Data Room Providers: Choosing the Right Solution for Secure Data Management In our rapidly evolving technological landscape, where data assets continue to surge in volume, choosing the right data management solution is crucial for organizations seeking secure and efficient operations.

Government 130

Government Contract Negotiate Legal 130

Search Engine Land

AUGUST 19, 2024

It is the owner that negotiates deals and brings in clients. SEO directors The SEO director in an AI world decides the strategies, the processes and the right technology to use. Their job is to be the agency’s voice and marketer. Yes, they will have a marketing manager, but they are the business’s CEO and main driver.

Account management 84

Account management Clients Gaming Drivers/motivators 84

Partners in Excellence

MARCH 2, 2024

Since Tekelec, he has been involved in a number of technology start-ups, has developed a specialized fund, providing seed capital to some start-ups. Personal Growth: Selling often involves constant learning, communication, and negotiation, which can contribute to personal and professional development. And, on the side, he has a winery.

Sell 138

Sell Negotiate Up-sell Relationship building 138