SaaStr

JUNE 14, 2025

If you’re not top 2-3 in your category, prepare for acquisition, find a defensible niche, or pivot to less mature markets. Action Item: If you’re not in the top 2-3 players in your category, you need to either: Find a defensible niche Prepare for acquisition Pivot to an adjacent, less mature market 2.

Growth 101

Growth Niche Contact Contract 101

ClickFunnels

SEPTEMBER 20, 2021

Networking events. For example : If you have met a potential client in a networking event, it makes sense to start by saying “Hello, my name is…” before giving them your elevator pitch. Think about what the potential customer wants when they buy similar products or services. The same goes for all products and services.

Pitch 244

Pitch Niche Up-sell Clients 244

ClickFunnels

OCTOBER 24, 2021

Then you offer them a paid product or service. You might then offer them another product, and another one, and another one… Until they have gone through your entire sales funnel. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

JULY 28, 2021

Simply having a great product isn’t enough. Okay, so before you start promoting your online business, you need to understand this: In general, people don’t buy products the first time they hear about them, they need to learn more about the company before they feel confident enough to make the purchase. Ready to explode your revenue?

Niche 246

Niche Promote Pitch Follow-up 246

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. billion, your current distribution network can only reach 5 million.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

FEBRUARY 16, 2023

Networking is an important part of the prospecting process. It’s a great way to introduce yourself and your products to new audiences in a casual environment. Though it often takes place at formal events and happy hours, effective networking also happens when you least expect it — like standing in line at the airport.

Networking 92

Networking CRM Price Contact 92

Hubspot

APRIL 23, 2020

The product is rushed through development without any real guidance or objectives. If that were the case, then this once-in-a-generation feat of waffle engineering would go to waste — all because it didn't have a solid product strategy to guide its development. Product Strategy Framework. Product Goals. Market Vision.

Product 101

Product Manufacturing Niche Retail 101

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Product] is their best work in years.”

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Networking 85

Networking Referrals Niche Construction 85

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. No one else was even building anything like this. By the time they raised their $1.5

Launch 109

Launch Represent Niche B2B 109

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. About LinkedIn.

Networking 101

Networking X-functional Contact Follow-up 101

SaaStr

MAY 10, 2023

They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Because everyone knew what it took to build a great product in their specific niche, they could quickly bring that product into reality. Give it a look!”

Networking 98

Networking Drivers/motivators Niche Gaming 98

Martech

FEBRUARY 21, 2025

Grab your phone and film a quick product demo. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Retarget website visitors who viewed a product but didnt buy. Use a fast web host and a content delivery network (CDN) to improve performance.

CTR 95

CTR Gambling Click Through Rate Niche 95

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Product reviews. Affiliate marketing. Co-created content.

Niche 136

Niche Negotiate Contract Legal 136

ClickFunnels

SEPTEMBER 23, 2021

You can even make a separate lead magnet for every video (this can quickly become too resource-intensive depending on your production schedule, though). Learn more: Lead Gen Strategy #3: Build a Niche Mortgage Advice Website. You want to first pick a topic that is related to your niche (e.g. Example: Alex Kerr. Listen to them.

Real Estate 211

Real Estate Niche Lead generation Promote 211

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Branded niche content Develop niche content tailored to your funnel. In the long term, aim to control your product entities within the Knowledge Graph. Large language models (LLMs). Knowledge graphs.

Engineering 115

Engineering Niche Technology Technology 115

Sales Pop!

MAY 2, 2024

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. Each post included product tags and links to their Amazon store. Each post included product tags and links to their Amazon store.

E-commerce 130

E-commerce Niche Launch Education 130

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Product 101

Product Customers Launch Campaign 101

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. ’ That’s what I got was one tweet from a junior product manager. What product would you recommend?’

E-commerce 120

E-commerce Product Customers Niche 120

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? Earned Media: Consider this your partner networks. And this starts with personal relationships.

Launch 98

Launch Product Networking Niche 98

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Who is your competition? No problem.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

ClickFunnels

SEPTEMBER 12, 2022

We have top-tier funnels from every industry (such as finance, eCommerce, coaching, info products, and more), and we’ll show you how to “ethically steal” the perfect funnel. Bonus #2: No Product? Wish you could build a baller business… but don’t have a great product idea? Every niche is different.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

ClickFunnels

SEPTEMBER 19, 2021

In this guide, we’ll explain the lead generation business model, some of its pros and cons, and even the 6 steps to get started — from choosing a niche to driving traffic and getting paid. If we click “Join Our Pro Network”, for instance, we can create a business listing for our local area and start generating leads right away… for a price.

Lead generation 173

Lead generation Real Estate Niche Clients 173

Sales Pop!

AUGUST 20, 2021

B2B companies sell their products or services to other companies instead of selling them to customers. Generating publici ty , earning public trust, and winning clients over is especially difficult in niche industries such as the crypto industry. Plus, they also need to retain existing customers and expand the affiliate network.

Inside sales 246

Inside sales B2B CRM Price 246

Sales Pop!

JANUARY 21, 2022

The website builders take care of the future engagement of the product, and it brings positive outcomes to the business. Depending on your business niche, AI can be used in different ways, applying technologies like smart sensors, IoT (Internet of Things), MV (machine vision), deep learning, business analytics, and more. Voice Search.

Niche 130

Niche UX Networking Campaign 130

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Networking 67

Networking Referrals Niche Construction 67

Search Engine Land

OCTOBER 4, 2023

I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Visit the Mediavine or Raptive ad network groups on Facebook. Do you have multiple niches that exist on your site?

Niche 135

Niche UX Follow-up Start-ups 135

SaaStr

FEBRUARY 20, 2021

If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. A niche, a segment, and hoping to grow into something larger. Or too niche. When stories of their ROI with your SaaS product spread. One of the things that causes a lot of anxiety in SaaS is market size. Think about that.

Niche 135

Niche Launch Networking Product 135

Hubspot

JANUARY 30, 2018

That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers.

Niche 101

Niche Networking Objectives and Key Results Follow-up 101

SaaStr

SEPTEMBER 9, 2021

You can’t rush a network. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it. You can’t always rush a fintech product. Loving an unloved niche is a superpower. Once you trust a vendor for one core product, you’ll likely buy more from them. #10.

Niche 24

Niche Quota Networking Up-sell 24

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Networking / connecting. Social Networking. Social Networking. Businesses can build free profiles on these social network sites. Promoting a business or company.

B2B 135

B2B Networking Promote B2C 135

ClickFunnels

JULY 21, 2021

Crafting an effective elevator pitch requires you to know who your target market is, what problems they’re facing, and how your products or services can help them… in riveting detail (see Step 2). What objections do they have to your products/services? But your business only helps them with one or two very niche problems.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

ConversionXL

DECEMBER 2, 2020

I’ve been working with a small team on a new CXL product, Adeft. Or Kaleigh Moore to ask if freelance writers should network? Ask Kaleigh: “What’s the most underrated networking channel?”. But we’re all vulnerable, especially when we’re creating content outside our niche. Your niche may be smaller than you think.

Niche 161

Niche B2C Networking Contact 161

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. By Building Its Own Payments and Financial Network, the Gross Margins Have Stayed Very High — At 87% (!) Billion in ARR, it’s still growing 48% year-over-year.

Non-Profits 134

Non-Profits Niche Networking Growth 134

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Q: What About Success for Founders Who Don’t Have A Network? Venture capital is a niche niche niche asset class only designed for outliers.

Strategize 107

Strategize Growth Niche Quota 107

Lead Fuze

MAY 26, 2023

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. This will help you identify gaps in the market that can be filled with your unique services tailored for your niche audience. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

Sales Pop!

SEPTEMBER 12, 2022

Every successful coffee shop has the following things in common: great positioning, recognizable branding, a good concept and a quality product. Cons: high competition, the highest level of service, the owner must perfectly know all the nuances of the product or take a specialist partner. This niche requires an investment.

Non-Profits 130

Non-Profits Profit margin Transportation Networking 130