Remove Networking Remove Promote Remove Sports
article thumbnail

A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. JD Sports does this well on its YouTube channel by collaborating with content creator Chunkz and other influencers.

article thumbnail

Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

We had a fun and fulfilling two days of learning and networking. Connect your data to Data Cloud Personalize with Agentforce Unify loyalty promotions Manage consumption in Digital Wallet Bring journeys into Flow Step 1: Connect your data to Data Cloud For years, targeting the right audience has been mostly guesswork.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Amazon Ads features you’re not using — but should be

Martech

As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged. Microsoft previously introduced a comparable solution with its Advertising Network for Retailers but sunset the program after struggling to build out the initial list of retailers participating.

Retail 75
article thumbnail

Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

Engineering is often described as a team sport, meaning engineers often collaborate with other engineers to solve problems. They can dream of a campaign with a catchy email promotion, a witty tagline, or an engaging social media post and translate that vision into a concrete plan with measurable objectives.

article thumbnail

Content silence means your strategy is broken. Here’s how to fix it.

Martech

Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Social is still a team sport. Think contribution over promotion: Become a helpful, relevant voice in your category. Activate your internal network Create content to share on your Slack channel.

CTR 64
article thumbnail

B2B marketing on X: What you need to know

Martech

X is ranked as the 11th or 12th most popular social network globally by monthly active users. To keep up with sports or pop culture (59%). week), followed by sports teams (41.5/week). Sports teams continue to see higher engagement at 0.072% to 0.073%. million) and a 17.32% increase between 2024 and 2028.

B2B 71
article thumbnail

6 Sales Management Training Programs to Upskill Your Team

Salesforce

Not only do you need to know the rules of the sport, but you also need to learn how to motivate your players. Often, sales managers are promoted for being good at the tasks and conversations around closing deals. They’re not promoted because they know how to manage human beings.